LinkedIn conversion attribution model

Last updated: 3 months ago

When setting up your conversions, you can select how each ad interaction is credited for a conversion across multiple campaigns. For most conversion types, we use the last-touch attribution model. This means, if a member converts multiple times within the conversion window, we'll count it as a single conversion. The conversion will be attributed to the most recent ad click or view from that member.

The attribution model can be set to each campaign or a single campaign.

  • Last touch - Each campaign - For a conversion action associated with multiple campaigns, every campaign that has had an interaction in the conversion window will get credited with a conversion.
  • Last touch - Last campaign - For a conversion action associated with a campaign, the most recent campaign that has had an ad interaction in the conversion window will get credited with a conversion.

Important to know

To protect member privacy, some conversions may be measured using predictive AI models or on-device conversion tracking.

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