Create an Insight Tag conversion using Website Actions in Campaign Manager

Last updated: 3 months ago

With Website Actions, you can set up new conversions and build retargeting audiences without requiring additional setup or code. Using the Insight Tag, Website Actions automatically collects and tags all the actions potential buyers perform on your website. 

Creating conversions based on Website Actions allows you to:

  • Create a conversion specific for your campaign goal, such as webinar joins or conference sign-ups.
  • Measure a wider scope of buyer behavior by linking conversions to buyer journey stages for reporting.
  • Group multiple actions (such as sign-ups and demo requests) into one conversion for your campaign.

Before you create an Insight Tag conversion with Website Actions 

Before you create an Insight Tag conversion with Website Actions, keep in mind: 

  • You must install the Insight Tag on your website. If you already have the Insight Tag installed, you won’t need to do any additional setup to start accessing your Website Actions.  
  • Website Actions are available within 24 hours after you add your Insight Tag to your website. 
  • All domains with your Insight Tag installed are included in your Website Actions. 
  • If you add a new action to your website, such as a new button or a new page, it’ll be automatically captured and added to your Website Actions list. New Website Actions are reflected in Campaign Manager within 48 hours after you add them to your website.

After you set up your Insight Tag, Website Actions will automatically capture and tag all the actions (button clicks, page visits, and form submissions) taken on your website.  

Create a conversion on the Website Actions page

  1. Install the LinkedIn Insight Tag.

  2. Sign into Campaign Manager. 

  3. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown. 

  4. Click Analyze on the left menu and select Website actions. 

  5. If you have more than one domain, select the relevant domain from the Domain dropdown menu in the upper-right corner.

  6. Click Button clicks or Page visits at the top and select the checkbox next to the actions you’d like to base your conversion on. You can choose more than one action.

  7. Click Create conversion.

  8. Name your conversion, set the monetary value of the conversion (optional), a conversion window, and the attribution model. 

  9. Click Next step and confirm that Website actions is selected.

  10. Review the actions selected. You can add or remove actions.

  11. Click Next step.

  12. Review your conversion. In some cases, LinkedIn will recommend including additional buttons or pages in the conversion you're creating. You can choose one or more of the suggested actions and add them to your conversion.

  13. If you’d like to create a filter, click Add filters . From here, you can:

    • Select the circle next to Exclude pages or Track only specific pages. Choose Equals, Starts with, or Contains to exclude or track a specific URL.
    • Select the checkbox next to Track only buttons that submit a form to only track form submissions.

  14. Click Next step, then select the campaigns you want to track with the conversion.

  15. Click Create.

After you create your conversion, it'll automatically be added to the Conversion Tracking page in Campaign Manager.

Here's a tip

The suggestions to add buttons or pages when you’re creating your conversion are based on actions with a similar context and outcome. They can help you capture and measure actions representing the same buyer intent when tracking your conversion, such as clicking learn more buttons and document download buttons.

Create a conversion from an existing Website Action-based conversion

  1. Sign into Campaign Manager. 

  2. If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown. 

  3. Click Analyze on the left menu and select Website actions. 

  4. Click Website Actions in use at the top.

  5. Choose the conversion you’d like to use as a template.

  6. Click the Create button and select Create another conversion from actions. 

  7. Make updates to the conversion and click Create.

Tips when creating a conversion from your Website Actions

  • You can create a conversion from both button clicks and page visits.
  • You can select one of four lookback window options: 30, 60, 90, or 180 days. 
  • Once you select a website domain for your Website Actions, it will be the default selection when you create a conversion or audience. You can change the domain using the dropdown menu at any time.
  • You can also create a conversion from Website Actions on your Conversion Tracking page in Campaign Manager.

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