Wakefield Research

Influencers use clout to peddle everything from clothing to cookware, but consumers may not actually trust them when it's time to purchase. In fact, 87% believe it's likely influencers don't use the products they advertise, according to a survey for The Desire Company by Wakefield Research. Read more from Kiri Masters and Forbes: https://lnkd.in/dJU9wSfd #retail #socialmedia #influencers #marketresearch #survey

Americans’ taste in food has a huge impact on their lives - right down to their taste in romantic partners: 77% are more likely to swipe right on a ranch dressing fan versus a blue cheese one, reveals HelloFresh’s survey with Wakefield Research. More on this classic American dressing - and surprising consumer habits - from Stacey Leasca in Food & Wine: https://lnkd.in/d8yiBQmY #dating #relationships #food #health

Americans with type-1 diabetes spent an average of $5,000 on emergency care - and that’s before they were even diagnosed, reveals Sanofi’s custom PR Poll with Wakefield Research. This prompted the one and only Usher to take to Capitol Hill and advocate for early screening access. Read more from Good Morning America: https://lnkd.in/eDg2KsXi #diabetes #healthcare #data #polling

The Great Wealth Transfer is expected to pass trillions of dollars from Boomers to Millennials but few people are prepared for a large inheritance. In fact, 72% of Americans are not confident they can handle a large influx of cash alone, a recent Citizens survey by Wakefield Research found. Read more by Suzanne Blake and Newsweek at https://lnkd.in/ehWVcUQ9 #personalfinance #wealthmanagement #marketresearch #survey

We all just want something to play with. According to The Toy Association survey by Wakefield Research, more than 2 in 5 parents have bought toys for themselves in the past year. It's one reason toy companies and retailers have begun marketing to kids and adults alike. Read more by Jordyn Holman and The New York Times at https://lnkd.in/ehUVY9qB #toys #creativity #retail #marketresearch #survey

At a time when organizations are more dependent on software than ever, those in charge of updating these tools and keeping them safe are facing long delays: 67% of software engineering leaders have to wait a week to completely test code, reveals Harness’s survey with Wakefield Research. For more on how companies can walk this tightrope between responsiveness and security, check out Michael Vizard in DevOps.com: https://lnkd.in/ewFp574d #software #security #coding

https://lnkd.in/eZijTdBB   As training programs struggle with turnover and tech, executives predict an average 11% decline in productivity over the next two years, while 24% admit that their training content is more than six years old, according to a BILT Incorporated survey by Wakefield Research.   #training #marketresearch #survey

Legal teams face ever more complex work and they may not have the resources for success. A troubling 80% of general counsel predict hiring freezes in the coming year, reveals Axiom’s custom PR poll with Wakefield Research. More on how GCs can address this with the right partners, from Maria Dinzeo in Law.com: https://lnkd.in/e3wZqAHX #legal #budget #staffing #survey

AI has quickly become integral to many business functions but executives aren't necessarily comfortable with that. According to a new G-P report based on a Wakefield Research study, two-thirds of executives are concerned about implementing AI too quickly and without the right resources or strategies. Read G-P's "AI at Work: Unlocking Global Opportunities" report here: https://shorturl.at/jnzJV. #artificialintelligence #ai #marketresearch #survey

As the loneliness crisis creeps through America’s youth, self-esteem is taking a major hit. Loneliness among young girls is heavily correlated with confidence going down, reveals the Girl Scouts of the USA’s survey with Wakefield Research. Is there a way to help? More from Rebecca Ruiz in Mashable: https://lnkd.in/dA4gqJha #mentalhealth #selfesteem #youth #research