PSB Insights

Representation goes beyond outreach. It demands genuine partnership. At PSB Insights, we believe in collaborating with communities, especially marginalized ones, to ensure culturally relevant research. Our work on the 2020 U.S. Census Bureau communications campaign set us up to develop a wide network of community partnerships in order to represent a tremendously diverse group of people. In the years since 2020, we've partnered with organizations like Pew Research Center to apply our best practices on co-creating and collaborating with small, hard-to-reach, and otherwise under-represented audiences. Read more about our approach to equitable research partnerships from our front-line qualitative guru, Andre Sanabia Johnston https://lnkd.in/eCZCVfu7

VOTING ENDS SOON! Thank you very much to the clients, friends and colleagues who have voted already. And don't worry if you haven't, voting remains open until July 5th. Click on the link below to vote for PSB Insights.

Our incredible team is among the finalists for the Top 100 Data & Analytics Teams Award! This nomination recognizes the value of strong thought leadership and innovation in the analytics space. It's a peer-voted award, so if you've found our team's insights valuable, your vote would mean a lot. You can vote using this link, it only takes a few seconds. https://lnkd.in/eybFuCuq 🌟 #Finalist #ThoughtLeadership #DataAndAnalytics #OnConIconAwards #OnConferences #marketresearch

Last week South African's voted, and the ruling ANC party of Nelson Mandela lost its majority for the first time since the end of apartheid. Before the election, we shared sentiments coming out of our annual #AfricanYouthSurvey for the Ichikowitz Family Foundation, "As South Africa stands on the brink of its elections, the message from its youth is clear: they seek a government that can redirect the nation towards a more promising and equitable future. Their votes will reflect not just their current frustrations but also their hopes for a better future." Well, the votes have been cast, and we see now the seriousness of these concerns. Read the full post here, which includes a link to the special report on South Africa. https://lnkd.in/gbdC7j3f

Want to know a dirty little secret from the market research industry? Most global studies are useless. Okay, not entirely useless. But comparing across cultures can get ugly fast. The truth is, people from different countries and cultures perceive and respond to scales differently, and simply comparing them side-by-side is missing half the picture. Our advanced analytics and AI teams, led by Rob Kaiser, have figured out a few ways to fix for this. Read more about how to have meaningful global KPIs here: #globalresearch #marketresearch #brandtracking https://lnkd.in/eD-Vi35K

As South Africa moves toward the upcoming election, the youth will be watching closely. Younger South African adults are increasingly concerned – but not yet pessimistic – about the future of their country. PSB Insights recently conducted a comprehensive study into the perceptions, aspirations, hopes, and dreams of South Africa’s youth on behalf of the Ichikowitz Family Foundation. This research, tracking trends since 2020, provides insight into the mindset of young South Africans as they prepare to cast their votes in the upcoming elections and mark 30 years since the end of Apartheid. Read more about our research here: https://lnkd.in/gbdC7j3f

Great action shot of Andre Sanabia Johnston sharing his expertise at #AAPOR2024 on cross-cultural and multi-lingual research. https://lnkd.in/e29BS_Ym

Attending #AAPOR2024 next week? Come check out our panelists Shawnna Mullenax and Andre Sanabia Johnston as they speak about their experience conducting research among hard-to-reach audiences. 

Segmentations can do so much more than just inform marketing decisions! Read more to learn how we helped a #B2B client transform their business using #customersegmentation https://lnkd.in/ecGmPYaE

A good customer segmentation is foundational for informing marketing and product decisions. But what if it could be used for more than just that? Check out our recent experience using customer segmentation in the B2B space to inform a business transformation. https://lnkd.in/ecGmPYaE