Touchstone Research

🚀 At Touchstone Research, we're elevating #qualitativeresearch through strategic participant recruitment! By customizing our approach to meet each study's unique needs, we ensure a diverse and rich dataset that aligns with research objectives. Discover our tailored strategies and their impact on research quality in our latest article "Enhancing Qualitative Research through Strategic Participant Recruitment"

We're excited to share that our latest blog article on strategic participant recruitment has been featured on Quirks.com! 🎉 Dive into our insights on how to find the best qualitative research participants and the strategies that make a difference. Read the full article here: https://lnkd.in/e2Hv2bMr #UXResearch #QualitativeResearch #ParticipantRecruitment #TouchstoneResearch #MarketResearch

Exciting news today! Welcome to the team Sheri Stark! Texas – June 3rd, 2024 – Touchstone Research is excited to announce the addition of Sheri Stark to our team as a Senior Qualitative Analyst. Sheri brings nearly 20 years of global market research experience, enriched by her extensive knowledge in both qualitative and quantitative methodologies, with a specialization in hybrid approaches. Sheri is a seasoned moderator with a broad range of expertise, including both in-person and online methods. Her skills encompass focus groups, IDIs, ethnographies, co-creation sessions, UX research, and insight communities. On the quantitative side, she has a robust background in messaging, branding, usage and attitudes, reputation studies, satisfaction surveys, segmentation, tracking, and product testing. Sheri will work closely with TSR’s tech, media, entertainment, and youth clients in executing a wide range of innovative qualitative research programs, and will work closely with clients to meet their research objectives and collaborate on research strategies. “We’re thrilled to have Sheri joining our qual team! Her background and experience are going to be such a great asset, and we can’t wait to see the innovative insights and fresh perspectives that she’ll bring to our clients.” – Samantha Leaman, Senior 

🚀 Exciting News! 🚀 We are proud to announce that Touchstone Research has been awarded the prestigious Sentry Certified Quality Seal, in partnership with CloudResearch! 🌟 This certification highlights our unwavering commitment to delivering the highest standards of data quality and integrity. Through Sentry’s multi-level behavioral vetting system, we ensure that our clients receive the most accurate and secure data for their research needs. What this means for our clients: Enhanced Data Quality: Our partnership ensures that our clients can benefit from Sentry’s multi-level behavioral vetting system, adding an additional layer of security and accuracy to our research. Commitment to Excellence: This certification is a testament to our ongoing efforts to combat fraud, inattentive respondents, and maintain the integrity of our research. Peace of Mind: With this certification, you can be confident that our data quality processes are among the best in the industry, backed by the rigorous standards of the Sentry system. ChatGPT Protection:  The Sentry system is one of the only tools available that protects against Gen AI/ChatGPT responses. Read more about how this milestone benefits you and underscores our dedication to excellence in our latest article. 📊🔍 #TouchstoneResearch #CloudResearch #DataQuality #ResearchExcellence #SentryCertified #DataIntegrity #MarketResearch #Innovation

Exciting news today! Congrats on your very well deserved promotion to Research Manager Alexis Warnick! Connecticut– March 22, 2024 – Touchstone Research is delighted to announce the promotion of Alexis Warnick to the position of Research Manager within TSR’s qualitative research division. In her elevated role, Alexis of will oversee a team of qualitative project directors working across several client accounts. She will maintain her oversight of TSR’s key client accounts in the media and entertainment, technology, and youth and family sectors, while also contributing to advancing the firm’s commitment to innovation & excellence across its research methodologies, technologies, and operations. Throughout her time at Touchstone, Alexis has fostered close collaborations with high-profile media and technology companies, overseeing a range of qualitative methodologies. With specialized training as a RIVA moderator and expertise in next-generation methodologies; including but not limited to UX research, insight communities, discussion boards, diary studies, in-depth interviews, rolling research programs, and surveys, Alexis has effectively brought consumer voices to the forefront of our research initiatives. “We are very excited to announce Alexis’ promotion. It has been a true pleasure watching Alexis grow within Touchstone over the past 6 years, and it is definitely very well deserved. She is an amazing qualitative researcher, and leader for the team. We are looking forward to having her lead and mentor a growing team of researchers in her new management role.” Samantha Leaman, Senior Research Manager Alexis takes her outstanding work ethic outside the office too. When she’s not running research, you can find her gardening and spending time on her family farm with her 3 cats and 5 pigs!!

Please join us in welcoming Janine Savoie to the Touchstone Research team! We are so happy to have you!

Congratulations on your well deserved promotion Sabrina Bokros! 🎉

🔍 New Research Alert: "Generative AI Through The Eyes of Gen Z [Infographic]" 👋 Hello #LinkedInFam, 📈 Seemingly out of nowhere, Generative AI exploded onto the tech scene at the end of 2022 and has been making headlines ever since. Opinions range from calling it the "most important technological advancement since the internet" to a "harbinger of the end of humanity." 📊 In May 2023, Touchstone Research conducted a groundbreaking survey to gauge the attitudes, awareness, and usage of Generative AI among 931 Gen Z students—from middle schoolers to college-goers. 👀 Some key insights have been revealed in our "Generative AI Through The Eyes of Gen Z" infographic that gives us a glimpse into how Gen Z perceives this transformative technology. 📚 Are you interested in understanding the impact of Generative AI from the perspective of the next generation? Stay tuned for the full report! 📩 DM us or leave a comment if you're interested in gaining access to the full Generative AI & Gen Z Insights Report or would like to discuss how Touchstone Research can assist you with your Generative AI research needs. #generativeai #genz #insights #students #education

Check out our latest blog article "Keeping Kids Interested: Tips for Sustaining Child Engagement in Qualitative Research" written by Touchstone Research Project Director Katherine Ridoux! #qualitativeresearch #children #youth #consumerinsights #marketresearch

🌟 Exciting Touchstone Research News! 🌟 We're thrilled to welcome our newest team member, Kayla Lemma, who has joined our Qualitative Recruitment team as a Research Associate. #TeamExpansion #NewHire #WelcomeAboard #ResearchAssociate #QualitativeResearch #Recruitment #WorkplaceCulture