VaynerMedia

One of my favorite things about my job is the ability to connect with thought leaders in the market. Last week I had a super fun conversation with Hugh Scallon from VaynerMedia to chat about the opportunities #AI presents brands and advertisers, the future of sports, our favorite creators on YouTube, and more. We’re both excited about the way AI creation tools can help advertisers modify existing assets for different audience segments, “rip[ping] open the aperture on your content tool” as Hugh put it. This will allow brands to increase the volume of their creations while optimizing this content, yielding more of a competitive advantage. Watch a clips of our conversation here!

🚀 Unlock the Power of Social Search with TikTok's Content Gap Tool! Have you heard of Social Search? TikTok's update to its Creator Search Insight tool, dubbed "Content Gap", is revolutionising #content creation for brands, creators, and everyone in between –– with these insights, you'll be able to uncover #trends based on SEARCH volume, giving you a clear edge in the race to virality. Content Gap reveals what people are searching for but not finding enough of –– a goldmine of high-demand, low-supply content. Read that again. And we are OBSESSED 🌟 In this era of social #search and search fragmentation, ensuring your channel caters to related searches can skyrocket your video #views and drive sustainable #growth for your brand. This is especially crucial for brands with high-consideration products where consumers need time and detailed info (e.g. benefits, how-tos, etc.) before making purchase decisions. 💡 Top Tips to Leverage Content Gap 💡 🎯 Use Your Brand Account – Always access the tool via your brand account to get tailored content #insights 🎯 Dive Deep – Go beyond the surface of the “Content Gap” by reviewing example content and exploring "Related Searches" too 🎯 Local Relevance – Customise global recommendations by adding your country’s name to identify market-specific search results As more platforms increasingly develop their own insights and #analytics tools to help creators craft better content, these resources remain underutilised but highly relevant! Consider incorporating features like TikTok Creator Search Insight, Snapchat Trends, Instagram Inspirations and more to stay ahead of the curve, create impactful content and keep building brand on social. #SocialMedia #SocialSearch #Content #Creation #Brand #TikTok #ContentGap

Shared some thoughts with Ad Age about how to put social at the center of your marketing 👇 VaynerMedia claims to have “no social media team,” according to Nick Miaritis, its chief client officer. Instead, the whole company is “built with social at the center,” he said. The agency, which employs hundreds of creators, begins its strategic process by identifying “cohorts,” a brand’s various audiences, for which its creatives then make dozens of social ads. VaynerMedia uses the feedback to those ads to inform next steps, such as media buying and creative. Miaritis pointed to VaynerMedia’s 2020 Super Bowl campaign around Mr. Peanut, where it killed off Planters’ 104-year-old spokesnut, as an example. “I could show you 150 social ads that informed that decision,” he said. “We’re creating social media advertising for insights every day to inform those things, rather than doing it in a fake setting, like a focus group.” VaynerMedia Maddie H. Harriet Flory Ewan Larkin #advertising #socialmedia #marketing

"If you could ask Gary a question, what would it be?" And this is the one we all want to know the answer to: AI is here, now what? How do you feel about AI? Drop a comment 👇 #canneslions #ai

“The emergence of lo-fi content reflects what VaynerMedia and our CEO, Gary Vaynerchuk, have always championed — #relevance. It's the biggest elephant in the room that most brands and agencies have been ignoring… A lo-fi strategy isn’t just about making casual-looking creatives. It’s about truly understanding your audience's behaviour, the channels that hold their attention, and creating what’s relevant.” — Head of Consulting APAC, Shrey Khetarpal Read the full story below — Thank you, MARKETING-INTERACTIVE and Rezwana Manjur for the story! 🚀

"If you could ask Gary one question, what would that be?" We asked Young Lions in Cannes what they wanted to ask Gary Vaynerchuk and the advice never misses. This time, Gary shares his take on consistency and adaptability. As he says, he "would rather put himself out of business than let someone else do it." And that's the tea. #canneslions2024

Our CMO at VaynerX Avery Akkineni was joined by Lisa Buenzli Peterson, Americas Consulting CMO at EY on the VaynerX yacht as they touched base on what they're taking away from the festival. Want the full scoop? Join us this Thursday for a full Cannes debrief led by Lisa and Avery as they recap the biggest insights and trends from the festival. Join us on Linkedin Live this Thursday at 11am ET here: https://lnkd.in/exiiWcwg #canneslions2024

VaynerMedia’s Chief Client Officer, Nick Miaritis, reveals one of the most untapped marketing opportunities 👇Start discovering the creative possibilities to reach your most relevant audience👇 #GoogleBeach #CannesLions2024

"If you had one question that you could ask Gary, what would that question be?" We welcomed the Young Lions onto the VaynerX yacht in Cannes and asked them to ask Gary Vaynerchuk a question. In this episode, we're talking about bad social "campaigns". Here's what Gary had to say. 👇 #canneslions2024

That's a wrap on the Cannes Lions International Festival of Creativity! VaynerX had a show-stopping week with events, activations, and parties as we celebrated the art of day trading attention with the biggest and best faces in the advertising and marketing space. We have loads more Cannes content coming, but you can look back at our week through our Instagram story highlights and stay tuned for what we have cooking. See you in Cannes next year! #canneslions2024