Is your brand facing a PR crisis? Join us at #PRAsia #Malaysia on 22 August for a panel discussion with Aditya Shukla, Jeremiah Rodrigues, Anis Yusof and Professor Geoffrey Williams and learn how to navigate boycotts, online backlash, and the ever-changing world of public opinion. Discover strategies to protect your brand's reputation, manage crises, and build resilience in the age of cancel culture. Register now! https://lnkd.in/gDSt_BW5 Contact Corrine M and Louie Sarmiento for more information.
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 33,519 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for LinkedIn for Business | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
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Malaysia's youth and sports minister #HannahYeoh is currently the centre of #netizens' attention following her recent Instagram post with Thai badminton Olympian #KunlavutVitidsarn. On 7 August, the minister posted pictures of herself and the #athlete who won silver in the #Olympic games. Her caption congratulated the Thai athlete for his win and shared that she "enjoy[ed] his style of badminton so much". Yeoh went on to compliment Vitidsarn for being "calm and collected" and said that "he has a new fan" in her. Vitidsarn had beat Malaysian athlete #LeeZiiJia in the semi-finals of the men's singles badminton match a few days prior. According to media intelligence firm CARMA, netizens have displayed mixed feelings about the situation, with conversations being 15.7% positive, 19.9% negative and 64.4% neutral. Jonathan Tan and Syed Mohammed Idid MPRCAM, MIPR weighed in on why #PR professionals were not a fan of Hannah Yeoh's Olympics fangirl post. #SocialMedia
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Naga DDB Tribal has appointed Vix Chandra (pictured far left) as its new executive creative director. In this role, he will advance the agency's #creative offerings whilst enhancing its digital experience and content studio services. Chandra will lead the agency's creative direction alongside chief creative officer Alvin Teoh and executive creative director Nik Radzi. In tandem, #NagaDDBTribal has appointed #LooSweeMei (pictured left) as senior creative director. In her new role, she will enhance Naga DDB Tribal's creative leadership and drive its mission of delivering world-class creative solutions. In addition, Naga DDB Tribal has named Alicia Hew (pictured second right) as its new creative director. Prior to joining Naga DDB Tribal, Hew was a creative director at Dentsu Creative for two years. Finally, Ong Poh Jet (pictured far right) joins the agency as associate creative director. Ong brings over a decade of experience in design and art direction from renowned agencies such as M&C Saatchi Group, Ogilvy, and Bonsey Jaden. "At Naga DDB Tribal, we have strong ambitions for growth and a vision of what we can evolve into in the very near future," said Kristian Lee, group executive director, Naga DDB Tribal. #appointments #talent
Naga DDB Tribal picks new ECD, expands creative leadership team
marketing-interactive.com
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Tenaga Nasional Berhad (TNB), Malaysia's energy provider, has picked Chariot Agency as its main #advertising agency and #PulseAMC as its #media agency. This strategic #partnership represents a significant step forward in #TenagaNasionalBerhad's mission to enhance brand presence and customer engagement through innovative and impactful #advertising. "We are honoured to be chosen as Tenaga Nasional's lead advertising agency. Our team is excited to bring our creative energy and strategic expertise to this collaboration," said Adrian Cheah, managing director and co-founder of Chariot. "We are thrilled about this partnership. With our expertise in media planning and buying, we are committed to ensuring that Tenaga Nasional's messages reach the right audiences effectively," said Vivian Tah, CEO and founder of Pulse AMC. #appointment
Tenaga Nasional Berhad picks new advertising and media agency
marketing-interactive.com
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DBS Bank chief executive Piyush Gupta will be stepping down after 15 years heading the bank. He will be succeeded by DBS banker Tan Su Shan as of March 2025 which is the date of the bank's next annual general meeting, according to a statement by DBS. The announcement of Gupta stepping down has garnered extensive global media coverage across various platforms. Over the past 24 hours, media intelligence firm Truescope tracked over 1,700 unique mentions related to DBS, Gupta, and Tan, generating more than 1.1 billion potential impressions and 400,000 social engagements. #OnlineNews outlets reported on the announcement with a focus on factual details, highlighting Gupta's significant #achievements during his tenure and Tan's extensive e#xperience within the group, said Kelvin Koh, managing director of #Truescope. Asiya Bakht, Maureen Tseng, Charu Srivastava AMIPRS, Edwin Yeo, weighed in on how CEOs shape a brand's public perception. #bank #CEO #departure
Piyush Gupta retires from DBS: How CEOs shape a brand's public perception
marketing-interactive.com
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Hyper-localised memes are certainly a Singaporean thing, and IKEA is jumping on the bandwagon in honor of Singapore's 59th birthday on 9th August with a hilarious #SocialMedia post. In the post, #IKEA features its KLIPPAN 2-seater sofa and its GLADOM tray table as well as its STOENSE low-pile rug. On the left, it shows the items in red and white with the caption, "me on 9 Aug". On the right, it shows the same items, but this time, in yellow, black and blue, some of IKEA's iconic brand colours. “Our goal with IKEA is always to find meaningful ways to tap into culture. With this post, we saw the opportunity for us to participate in celebrating our nation’s birthday in a way that is undeniably IKEA whilst being relatable to every #Singaporean,” said Shahrin Izhar, associate creative director, The Secret Little Agency. #trendjacking
IKEA taps on uniquely Singaporean humour in hilarious National Day post
marketing-interactive.com
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Is your business ready for the future of customer interactions? Dynamic chatbots are the key to unlocking personalised experiences and boosting customer loyalty. Join us on 5 September for #DigitalMarketingAsia #Philippines and learn how these advanced AI tools can serve as your brand's ambassadors, building relationships and driving sales. Don't miss out on the opportunity to enhance customer engagement and overall business success in 2024. Register now: https://lnkd.in/gpZxJrFc Contact Adrian Ray and Chellsy Neil Baltazar for more information.
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It might have been a relatively short week for the Southeast Asia MARKETING-INTERACTIVE team with Singapore's #NationalDay falling on Friday but it sure was an action-packed one with DBS Bank chief executive Piyush Gupta retiring after 15 years, #NTUCEnterprise and #IncomeInsurance's saga going on very publicly and OpenAI launching a new #SearchGPT prototype. If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into #trending topics we've seen in the industry. #WeeklyRoundup
Weekly roundup: Income Insurance's saga continues, 101 on SearchGPT and more
marketing-interactive.com
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As #technology continues to advance rapidly, Singapore is always at the forefront of adopting and embracing new tech. In fact, when it comes to artificial intelligence (#AI), 81% of Singaporeans believe those not learning about AI will be left behind. According to a study by McCann Worldgroup titled the "Truth About Singapore", 77% of Singaporeans also agree that seamless #CustomerService, whether human or robotic, is of the highest importance. #shopping #tech
Study: 65% of Singaporeans prefer shopping recommendations by AI over humans
marketing-interactive.com
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Scoot, the low-cost subsidiary of Singapore Airlines, recently launched a heartwarming initiative to connect with Singaporeans who are away from home, for work, studies, and a myriad of other reasons. The campaign, #ScootHomecoming, brought a taste of home to 50 Singaporeans in Japan for a heartwarming dinner in the lead up to #NationalDay2024. The campaign was done in #partnership with The Smart Local (TSL) Media Group, Singapore Association in Japan and the Singapore Global Network (SGN). “At #Scoot, we believe that we can do more as an #airline than just connecting travellers from one destination to another. This National Day, we are glad to be able to connect with Singaporeans living in Tokyo for a celebration and bring a piece of home to them," said Agatha Yap, Scoot director of marketing, communications, marketing partnerships and loyalty. #campaign
Scoot brings Singapore to Japan in heartwarming National Day campaign
marketing-interactive.com