🍻 Cheers 🥂 to 30 Years 🎉 Big thanks to every client, Upshotter and partner that joined us on this journey. Grab a bev (BYOB), sit back and enjoy our very own 30 for 30. #adagency #creativeagency #marketingagency #brandagency
Upshot Agency
Advertising Services
Chicago, IL 14,578 followers
Empowering brands to own the moment. We exist to unlock potential.
About us
We use creativity, digital fluency, and cultural agility to lead brands through a world of change and unleash their full potential. As of March 2024, we are so proud to partner with our sister agency Amp to fully realize this shared mission. As a full-service advertising and activation agency, we find clarity and opportunity in a world where commerce, culture, media, and technology have blurred conventional boundaries. For brands like Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru and Karo we develop brand-building ideas that break conventions, inspire participation, and build equity. Since our founding in 1994 by members of the LGBTQ community, Upshot has set out to create a creative agency fueled by cultural curiosity and a progressive mindset. In fact, 6 of the 8 members of our executive leadership team identify as female or a member of the minority community. We are proud to be one of a select group of agencies to participate in BLAC: Building Leaders and Creators, an internship program focused on bringing more Black talent to the advertising industry. Upshot is a member of Advantage Solutions, the leading provider of outsourced sales and marketing solutions to consumer goods companies and retailers.
- Website
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https://upshot.agency/
External link for Upshot Agency
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Public Company
- Founded
- 1994
- Specialties
- health and wellness, ecommerce, omnicommerce, mixed media, and research
Locations
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Primary
Get directions
1756 W. Lake Street
Chicago, IL 60612, US
Employees at Upshot Agency
Updates
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🏆 High five! 🏆 Proud to announce our 2024 Platinum Hermes Creative Award for our ‘Victoria Leyendas del Día de los Muertos 2023 programming.’ Imagine bringing to life the unique Dia de los Muertos leyendas (legends) found across Mexico’s cities, towns, and villages with gorgeous animation and collectible packaging design. Well, we did! Victoria drinkers connected with the leyendas’ distinctive and vibrant expression of their cultural heritage during this celebration honoring those who have passed. Thank you to our amazing partners at Constellation Brands and our team who continue to thoughtfully and creatively express the rich heritage of this iconic Mexican brand!
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A huge round of applause to our Amp family for their bold leap forward toward unleashing potential and creating impact.
It’s a brand new day with a bold new expression at Amp. Take a look at our new identity, our new initiatives, and our new DNA. Plus, some of the recent work that we’re most proud of—that we see as a creative springboard for where we’re going from here. Explore our new identity on our new website 👉 https://www.ampagency.com/
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We're here for creative disruption with BLAC Internship Program. Black creatives and creators, there's still time to apply to be part of BLAC's industry changing summer internship program. Upshot is proud to be a partner agency for a third year! Apply now: https://lnkd.in/ghtXHqC9
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✨The holiday season is rich with stories and storytelling. This year, we're inviting everyone to create a personalized seasonal story with our AI Holiday Experience brought to you by the tech and creative wizards at Upshot and AMP Agency. 🪄How the Magic was Made Applying a blend of AI technologies including OpenAI's GPT-4 and Stable Diffusion XL, our team designed a system prompt for our little bot to generate engaging narratives and delightful images, creating a “magical” holiday experience that’s uniquely yours. Happy Holidays to all! https://lnkd.in/g6W4hxPT #ai #aiartcommunity #adagency #bestof2023
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It’s true what they say: good things come in threes. In our case, it’s three Path to Purchase Institute OmniShopper Awards. It’s an honor to be recognized for impactful, compelling creative that helped our clients stand out this year. Congratulations to our Constellation Brands and Schwan Food Company teams for their work on Modelo, Victoria, and Hearth & Fire! Cheers to Eric Baskauskas, Sarah Hall, and Stephanie Hipelius for representing these teams at the awards!
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The year in advertising served up so much that was inspiring, provocative, smart, and genuinely human. Upshot and AMP Agency's Michael Rivera weighed in on this year's Adweek Jealous List with his appreciation of IKEA's"Proudly Second Best" work. https://lnkd.in/gRjAQipu #bestof2023
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As November comes to a close, we’re looking back on our Constellation Brands' creative work celebrating Día de los Muertos. We’re proud to reflect the cultural richness and meaning of this holiday as its observance continues to grow in the US. A medida que noviembre llega a su fin, miramos hacia atrás a nuestro trabajo creativo para Constellation Brands celebrando el Día de los Muertos. Nos enorgullece reflejar la riqueza cultural y el significado de esta festividad, especialmente ya que su observancia sigue cobrando auge en los Estados Unidos. #marketingandadvertising #advertisingagency #design #designagency
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We hope it's "sweater weathah" wherever you are. And what goes best with your perfect cozy sweater? A seasonal beverage from Starbucks! At Upshot, we help Nestlé Coffee Partners Solutions Lab bring everyone’s favorite fall flavors to food service locations across the country. Extra credit points for those who recognize the SNL reference!
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Amid the digital gloom that’s made a home in our collective virtual worlds, there’s powerful progress to be found in increased accessibility, an evolving social landscape, and greater inclusivity in gaming. Those who adapt to shifting consumer behavior will unlock new brand opportunities. Check out our full trend report where, just as we do every year, we share our annual perspective on key cultural trends influencing the landscape for brands.