Underscore Talent Management

We were thrilled to attend Cannes Lions 2024 with our incredible clients this year. The event was a vibrant celebration of creativity, innovation, and the future of marketing and entertainment. Dan Weinstein, Austin Mayster, and AJ Nubla accompanied clients Alan Chikin Chow, Ian Boggz, Steven He, and Phaith Montoya, who were all invited guests. We asked Austin, who is a Partner and Co-Head of our Entertainment Division, for some key takeaways from his time at Cannes, and this is what he had to say: “This year, Cannes saw more creators in attendance than ever before, and they were more than just attendees, many creators were invited by brands and platforms, and appeared on panels and activations across the festival. It was fantastic seeing just how much brands and marketers are leaning in and embracing creators as essential parts of their businesses.  AI was another buzzy topic and it is here in a big way. From creative ideation, copywriting, editing, to AI driven ad targeting and delivery, there are a lot of exciting AI advancements for marketers to leverage. However, the human touch remains crucial for the success of these projects. AI should be a tool in creative’s arsenals, not a replacement for them.” Austin’s insights are particularly relevant to us as representatives in the creator space. We're eager to integrate AI while maintaining the essential personal connection. We’re also perfectly positioned to set our clients up for success in this creator boom. The future of marketing is bright, and we’re ready to embrace it. #CannesLions2024 #creatoreconomy #digitalmarketing

Our team will be in Anaheim for all four days of VidCon, supporting our 10+ featured creators, meeting with agency partners, and more! Those attending would love to meet with any interested brands, agencies, or creators. Let us know if you'll be there and would like to connect! Our team members attending are: AJ Nubla, Brooke Doi, Megan Valdez, Rickkal Briseno, Jon Henson, Tyler Berkowitz, Nick Jacklin, Samantha Schoenberg, Daniel Kang, Jack Koulos, Susan Lee, Abraham Santos, and Mallory Llewellyn. Reach out to our SVP of Marketing and Brand Partnerships, Susan Lee, to schedule some time or get more info on our featured creators. We look forward to connecting with you at VidCon this week!

Client Gunnar Deatherage had the chance to design a one of a kind white swan look for Chappell Roan's performance on The Tonight Show Starring Jimmy Fallon! https://lnkd.in/gn2QtCQH

“That’s one positive thing about social media: it’s introducing new foods and showing a wide variety of cuisines that people aren’t accustomed to or notice." - Owen Han https://lnkd.in/gcaRcQAc

Client Alan Chikin Chow is a force to be reckoned with. His ongoing YouTube series Alan's Universe, regularly draws an average viewership watch per episode of 10 million. That's double the audience who watched Dune: Part Two over opening weekend. In a confusing time for entertainment, Alan continues to deliver. Check out the full article for more on Alan and his team. Thanks to Deadline Hollywood for the great piece. https://lnkd.in/g_MmXT3h

If at first you don't succeed, try again. And again and again and again, according to AJ Nubla, Talent Manager and one of the first hires at Underscore Talent Management. For anyone hoping to pivot to or grow in the talent management space, this episode of What Happens Offscreen is a must-hear.

Noah Beck has been having a busy 2024! From making his film debut in The QB Bad Boy & Me, out later this year, to starring in Tommy Hilfiger's Summer 2024 campaign- Noah is redefining what it means to be a digital creator and creating his own path. https://lnkd.in/g2ZbQEMG

Our very own Kyle Stevens was named a rising star in influencer management by Business Insider! Congratulations! Check out the full article for more on Kyle and her short-form comedy clients. https://lnkd.in/gVevprip

In honor of AAPI Heritage Month, we are proud to highlight six remarkable AAPI-owned brands that have made a lasting impact on the beauty industry. Their innovation and dedication have transformed the beauty space. These brands include Tower 28, Tatcha, One/Size, Laneige, Sulwhasoo, Patrick Ta, and Glow Recipe. We are fortunate to work with these incredible brands through partnerships with our clients, some examples of which you can see below! Each of these brands offers unique products that have become favorites among beauty enthusiasts. If you haven't tried them yet, now is the perfect time to discover your new favorite. Let's continue to support and uplift AAPI-owned businesses, not just this month, but all year round. #AAPIOwned #AAPIHeritageMonth