Digital Brand Architects

DBA VP of Talent, Ariana Pappas, and her client, Vidya Gopalan (@QueenCityTrends), participated in a panel discussion alongside other industry experts at Marketing Brew's "Perfecting Your Influencer IQ" event. In the ever-changing creator landscape, understanding how to effectively position your brand to pitch a potential partnership with an influencer is key. Ariana and Vidya shared their perspectives on authenticity, brand deals, and the importance of thinking long-term when working with brands. "Developing relationships with brands is really important because that is how you are going to create long-term partnerships and show the brands the value you can bring,” says Vidya.

DBA's latest newsletter is here! Whether you’re a creator looking to boost your content or a brand aiming to connect with your audience in new and exciting ways, the summer season always brings golden opportunities to immerse yourself in fun summer trends. In our June newsletter, we discuss the importance of the Hamptons Summer, why people are joining run clubs, and what alfresco dining means for food and drink content. Read the full newsletter and subscribe here: https://lnkd.in/g5FPKgfk

TWO HUNDRED THIRTY MILLION VIEWS… across two mega-viral series from Faith Christensen, the creator behind @FaithsFresh. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, 230M+ views across two content series, we’re taking a look at the impact and the analytics behind it. #FaithsFresh has achieved over 230M views and over 13M likes across Instagram and TikTok with her two viral content series, “Day in My Life as a Private Chef” and “What I Eat in a Day as a 25-Year-Old Teenager”. Since introducing the content to her platforms, Faith has grown over 250K on her Instagram and over 200K on her TikTok. Serialized content is a great way to build out a loyal audience and increase viewer retention and interaction. Use it as an opportunity to explore your hero content in more depth and a catalyst to promote sustained growth on social media. See the full breakdown here: https://lnkd.in/guvrGCim

DBA's latest newsletter is here! We’re coming up to the halfway mark of 2024, making it an ideal time to rethink your social strategy and realign your content approach for the rest of the year. Analyze what has worked well so far and what hasn’t. Adjust your social strategy accordingly and use the data-driven insight to realign your content approach for the rest of the year. Think about how your content can provide further value — whether through entertainment, education, or inspiration. Read the full newsletter and subscribe here: https://lnkd.in/g7YDVVRQ

Last Friday, the DBA team participated in Project Impact, United Talent Agency's annual company-wide volunteer day for employees to volunteer with nonprofit partners and give back to their local communities. From planting gardens and beautifying hill-side landscapes, putting on fun arts & crafts activities for kids, to organizing donations for caregivers in underserved communities, it was a Friday well spent for DBA’s LA and NY teams!

Congratulations to Mack Davey for being featured on Business Insider’s Rising Stars list! The Rising Stars list spotlights emerging leaders in talent management and features 15 talent managers who are helping their creators build successful brands and create lasting impact. With a roster of talent boasting a collective following of over 13 million, the talent manager is making waves in the culinary, design, and lifestyle sectors. Read the full feature here: https://lnkd.in/gZDRec2q

DBA is joining forces with UTA Creators. UTA Creators is the new powerhouse division at United Talent Agency that brings together four separate agency groups to better service talent, brands, and platforms within the creator economy. DBA will continue to operate as a separate management company, but will collaborate closely with the Digital Talent, Gaming and Esports, and Audio teams to leverage resources and expertise to adapt and meet the needs of increasingly multihyphenated talent. DBA CEO, UTA partner and Creators co-head Raina Penchansky highlights how the formation of the division “further proves [UTA’s] steadfast support of digital creators, who are now some of the most sought after talent in the industry and a vital force behind both businesses.” Read the full feature here: https://lnkd.in/gdjNmaw4

DBA’s latest Newsletter is here! Somehow, it’s May. The days are getting longer, the weather’s getting warmer, and as we wrap up a busy music festival season, we are headed for a month filled with big cultural moments. Not only is May #AAPIHeritageMonth and home to #CincoDeMayo, #MothersDay, and #MemorialDay, the month also marks a prime time to start thinking ahead and planning out your summer content strategy. Whether you’re showcasing summer fashion trends, sharing delicious recipes for backyard BBQs, or capturing sun-drenched landscapes, there’s no shortage of content opportunities to engage your community and get them excited for the warmer weather. Read the full newsletter and subscribe here: https://lnkd.in/dPUwBJdV

SEVEN HUNDRED AND EIGHTY THOUSAND DOLLARS... in earned media value for beauty brands. In #DBAPowerMoves, we’re spotlighting impressive numbers from our clients. Whether it’s groundbreaking engagement, crazy conversion rates, or, in this case, $780,000+ in EMV, we’re taking a look at the impact and the analytics behind it. Beauty creators #Glamzilla and #LisaJoy exemplify the power of authenticity and community in driving EMV. As viral beauty tutorialists, the pair have established themselves as trusted sources for organic beauty product reviews. Their ability to connect with their audience, share personal experiences, and offer valuable beauty insights has enabled them to cultivate highly engaged communities. By creating organic (and viral!) content that resonates across audiences, they boost brand awareness and foster long-term brand and community loyalty. See the full breakdown here: https://lnkd.in/dbvrqfzw

DBA is venturing further into the food space. Our twelve newly signed culinary creators have a collective reach of over 16.5 million and represent some of the most innovative and influential in the industry. Among the new signs are Jordan Farnum from "Next Level Chef," Mark Anderson and Ryan Fey from Food Network's "The Grill Dads," and a stellar lineup of private chefs and food creators including Olivia Tiedemann, Maddy DeVita, Aisha Ruperto (Food Got Me Wasted), Jasmine Stoy and Musashi Osaki (Made by Musashi). DBA VP of Talent, Alix Frank, says: “These chefs and creators are all trailblazers in their field, and possess the unique ability to reach audiences beyond the world of food through their relatable, approachable and delicious content. We look forward to curating first-rate opportunities that acutely align with their goals.” Read the full feature here: https://lnkd.in/gXb2PV2D