Tinuiti

It's almost time... The upcoming holiday season, coupled with back-to-school season, an election, and the start of the NFL season, means marketers will be busier than ever navigating challenges and opportunities alike. Is your brand ready? Prepare for success with experts from Tinuiti, eComEngine, LLC, ShipBob, Justuno, Iterable and more. Sessions will offer key insights to inform your strategy, tailor your tactics, and elevate your marketing efforts for the busy quarter ahead. Register now for this two-day live event to learn everything you need to know about building your 2024 Playbook for Q4 and Holiday Success: https://lnkd.in/gCYUbaqd

Serving personalized ads in communal environments can make for an awkward user experience, or at least it’s something that advertisers in sensitive categories should start thinking about. According to Harry Browne, Tinuiti's vice president of TV, audio and display innovation, “The trend toward deeper and more robust targeting is real, so it could be a bigger issue in the future.” Read the full article from ADWEEK's Mark Stenberg here: https://bit.ly/4d73YAb 

Belk, a regional department store with nearly 300 stores across the Southern US is building an advertising business, dubbed Belk Media Network. Tinuiti's Elizabeth Marsten recently spoke with Lauren Johnson at ADWEEK about how Belk's regionality might play in its favor. "For example, a brand may sell more white jeans in Florida than in the Pacific Northwest," said Elizabeth. “It does make sense if you’re a brand that sells regionally." Read the full piece: https://lnkd.in/gd65hM5y

Exciting update! Starting today, Roundel Media Studio is open for onboarding to all advertisers. By early October, those using Roundel Media Studio will receive priority access to Target Product Ads inventory. Advertisers using a bid management platform will also gain this benefit. Learn more about the advantages of activating through Roundel Media Studio in our blog post:   https://lnkd.in/gFihVae2

20 years of growing happiness. 20 years of industry-leading innovation. 20 years of Tinuiti. From a scrappy search start-up in 2004 to the full-funnel, product-led powerhouse we are today, we’ve worked hard to drive exponential impact across the industry — all while staying true to the mission and values that have driven us since Day 1. As we celebrate our 20th Anniversary, we want to thank every Tinuitian, every client, and every partner — past or present — who has trusted in our vision to grow happiness. But this celebration isn’t just about the years; it's about the countless moments that have shaped our journey and the power people gain through their growth at Tinuiti. That’s the Power of Twenty. #tinuitilife #PowerofTwenty

Makeup in the Latinx community is a vibrant celebration of identity, and E.L.F. BEAUTY aimed to deepen their connection with this incredible group of makeup aficionadas. Authenticity was paramount for this campaign. Rather than simply translating content from English to Spanish, e.l.f. and Tinuiti crafted a unique campaign specifically designed to honor Hispanic culture. Learn more about how we collaborated with e.l.f. and NBCUniversal to bring this campaign to life: https://lnkd.in/gv6h9ctt

Tinuiti's Elizabeth Marsten joins Simon Poulton to discuss key #commerce insights from our recently-published Q2 2024 Digital Ads Benchmark report, highlighting notable trends in #Amazon and #Walmart's performance. The discussion focuses on the decline in Amazon's sponsored display growth, attributed to factors like #PrimeDay, and the rise in Amazon #DSP investments. Conversely, Walmart shows significant growth due to increased brand investments in its relatively new platform. 🗨 Watch the full discussion: https://lnkd.in/gR-j5wdj 📈 Download the Q2 2024 Benchmark Report: https://lnkd.in/d5K_qG4S

“Streaming TV has undeniably become a mass reach medium. It provides the power of television, but with the technical capabilities of digital media, so it’s truly the best of both worlds," said Tinuiti's Shasta Cafarelli in this recent Roku Partner Spotlight. Hear more from Shasta and Harry Browne about how we've partnered with Roku to drive brand lift and lower-funnel metrics for Tinuiti clients. https://lnkd.in/gKjiYPA3

Have you ever wondered how top #ecommerce brands consistently create unforgettable customer experiences? It all starts with mastering the customer journey. Tinuiti’s Samantha McGrady, joins DTCX's webinar, "Ultimate Shopify Customer Journey," to offer an in-depth exploration of how to leverage Lifecycle and strategically enhance every touchpoint. What you'll learn: 🛍 How to be an active participant in creating and nurturing desired customer journeys instead of constantly reacting 🛍 Practical tips and tactics to deliver best-in-class customer experiences consistently 🛍 Uncover clever ways to identify roadblocks in the customer journey Register now: https://lnkd.in/gbNnC6_h Shopify Gorgias Sendlane Triple Whale ShipBob Narvar REVIEWS.io LoyaltyLion Domaine Recharge

Over the past year, Tinuiti has upped spend on Amazon's "Thursday Night Football" by 700% —  and now #Amazon has just inked a deal to make it one of three partners of the #NBA. "We’re doing a very substantial amount of 'Thursday Night Football' buying in this upcoming season,” said Tinuiti's Robert Avellino to Allison Smith at Modern Retail. "It’s definitely something that we as an agency are over-indexing very heavily in live sports, and Amazon, with their unique measurement capabilities, is allowing us to really provide more insights to our advertisers." Read more: https://lnkd.in/eQtwexxF