Exciting news! Our sibling agency, Stripe Theory, just released a comprehensive whitepaper that explores the evolving world of influencer marketing. Discover how generational differences play a crucial role in influencer success and learn actionable strategies to enhance your marketing efforts. Get the whitepaper 👇🏼
MKG - Experiential Marketing
Advertising Services
New York, NY 38,331 followers
Let's do something.
About us
MKG is a women-owned and operated creative agency specializing in brand action. From moments to movements, our actions engage your audience and drive your business. // We believe in action – in doing before saying. We believe that innovative, empathetic, and brave brand actions create growth and positive change. Brand actions – including live experiences, digital and virtual summits and events, employee engagements, and social impact actions – humanize brands through creative storytelling and thoughtful, purpose-driven engagement. Brand action is where shared values and real-world interaction collide. As consumers, we choose brands that value actions before ads. As an agency, we strive to harness the power of the world’s best brands to drive positive change. We’re proud to be long-standing partners to brands like Google, Target, Netflix, Facebook, lululemon, Delta Air Lines, and Dos Equis. Let's do something.
- Website
-
http://www.thisismkg.com
External link for MKG - Experiential Marketing
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Creative Agency, Event Marketing, Experiential Marketing, Sponsorship Strategy & Activation, Design, Production, Brand Experiences, PR Stunts, Influencer + Press Events, Event Design, Pop Up Shops, Event Production, Content Creation, OOH Design, and Activations
Locations
-
Primary
599 Broadway
4th Floor
New York, NY 10012, US
-
1875 Century Park E
Los Angeles, California 90067, US
-
Employees at MKG - Experiential Marketing
-
Sheila Paule
FREELANCE TECHNICAL PRODUCER & TECHNICAL DIRECTOR
-
Ann Friday
Live Event Producer, Production Manager, Show Caller and Stage Manager
-
Maneesh K. Goyal
Founder & Partner at SONA & SONA Home // Founder & CEO at Pineapple Co
-
Lauren Austin
Chief Creative Officer at MKG - Experiential Marketing
Updates
-
Close your eyes and inhale- you're in Provence in a blink (no passport required!) 😉🇫🇷 Celebrating 20 years of L’OCCITANE Group's luxurious lathers, we brought the dreamiest scent to NYC! A super-sized Almond Shower Oil bottle replica, a floral wonderland by Botanique NYC, and yummy treats from Glace NY - pure sensory bliss! #thisismkg
-
-
Thank you Event Marketer for covering our pop-up with The Outset last month at The Grove! 💙 Read all about it at the link below: https://lnkd.in/gNkgKnu5
Summer is coming in with a bang, so why not get a total reset, from The Outset? Head over to The Outset's Sensitive Clinic at The Grove in LA to boost your routine and check out award-winning products, all founded by Scarlett Johansson and Kate Foster! We'll be open every day until June 19th, and we've got some special treats lined up this weekend like Reset Scalp Massages with Crown Affair as well as complimentary cupcakes from Magnolia Bakery. Don't miss out! 💙 #thisisMKG #TheOutset
-
-
-
-
-
+5
-
-
Summer is coming in with a bang, so why not get a total reset, from The Outset? Head over to The Outset's Sensitive Clinic at The Grove in LA to boost your routine and check out award-winning products, all founded by Scarlett Johansson and Kate Foster! We'll be open every day until June 19th, and we've got some special treats lined up this weekend like Reset Scalp Massages with Crown Affair as well as complimentary cupcakes from Magnolia Bakery. Don't miss out! 💙 #thisisMKG #TheOutset
-
-
-
-
-
+5
-
-
Exciting news from our agency network! The inaugural USC Annenberg School for Communication and Journalism X Acceleration Community of Companies (ACC) Gen Z report is LIVE! This in-depth study represents the culmination of a months-long collaborative research program between industry experts at ACC and public relations graduate students at USC Annenberg. Curious about what Gen Z expects from your next brand experience? Head to the link below to explore the full report!
Today marks the release of our comprehensive new report, “Unveiling Gen Z: What They Want You to Know in Their Own Words,” highlighting the distinct social dynamics that shape Gen Z behavior and brand engagement. This report is the culmination of a months-long collaboration between industry experts at ACC and 14 incredible graduate students at USC Annenberg School for Communication and Journalism. Collectively dubbed the USC Annenberg X ACC Think Tank, this directed research course was designed for public relations students to explore contemporary challenges, identify emerging trends, and gain deeper insight into what shapes culture. We’re so thrilled to present a report that truly captures the voice of this complex, crucial demographic. Top takeaways include: 🌟 IDENTITY EVOLUTION (ZEGOS) Gen Z embraces multiple identities beyond traditional markers, thriving in niche communities and seeking brands that understand their layered interests. 😂 SATIRICAL MARKETING Humor, especially satire, plays a crucial role in how Gen Z engages with brands, often turning unintended content into powerful connections. 🌐 THE EXPANDED “THIRD PLACE” Gen Z seamlessly transitions between online and IRL communities, creating a unique ecosystem (Zegosystem) around their passions. 💸 SOCIAL CURRENCY Social validation and engagement heavily influence Gen Z’s purchasing decisions, with peer and influencer reviews being top motivators. For more insights and to explore the full report, head to the link below! Think Tank team: Matthew Calma, Samantha Carpintero, Fernando Cienfuegos, Hien Dong, Victoria Fetzer, Midori Jenkins, Andre Kar, Michael Kittilson, Arantxa Landa, Paola Nieto, Mary-Kathryn R., Amrita Sundaresan, Rafiq Taylor, Grayson Wolff Think Tank leadership: Michael Nyman, Monica Chun, Professor Matthew Le Veque, Madison Grubb, Antonia Abramowitz https://lnkd.in/duYh4QEB
Unveiling Gen-Z - Acceleration Community of Companies
accelerationcc.com
-
Last month, we teamed up with Spotify to create a 3-day library-inspired installation leading up to the release of Taylor Swift’s newest album, The Tortured Poets Department. Swifties enjoyed inspecting the installation to find TTPD easter eggs hidden among the shelves including new unreleased lyrics each day. #TTPD #taylorswift #thisismkg 📸: HAPPYMONDAY
-
-
-
-
-
+4
-
-
Congratulations to our very own, Mili Marcetic, on being named one of BizBash's 2024 Industry Innovators. We definitely agree!! Read all about her journey and her hope for the future of experiential at the link below.
Industry Innovators 2024: Mili Marcetic
bizbash.com
-
Dearest Gentle Reader, NYC was positively abuzz with Bridgerton fans, stans, and #polin last week as we heralded the newest season at a Promenade fit for the Ton and a red carpet premiere fit for a queen (and a viscountess or two). We popped up with Netflix at Gansevoort Plaza to bring a bustling Regency Era marketplace to life — complete with live costumed performances and giveaways galore — and then rode our carriage over to Lincoln Center to create dazzling content at the Season 3 premiere event. A ball was had by all. But who will be the diamond of this season? Bridgerton Season 3, Part 1 is streaming now on Netflix. Tune in to find out! #thisisMKG #Bridgerton
-
-
-
-
-
+5
-
-
yeehaw, people!
We took the scenic route at Stagecoach and created the BÉIS Pit Stop. A one-stop, rest stop for all your festival-sized baggage, with an on-the-go touch-up counter, a water bottle refuel station, and photo moments to compliment all the country fits…Not our first rodeo 🤠! #thisismkg #stagecoach2024
-
-
-
-
-
+7
-
-
We took the scenic route at Stagecoach and created the BÉIS Pit Stop. A one-stop, rest stop for all your festival-sized baggage, with an on-the-go touch-up counter, a water bottle refuel station, and photo moments to compliment all the country fits…Not our first rodeo 🤠! #thisismkg #stagecoach2024
-
-
-
-
-
+7
-