The Lodge represents “peak” experiential. So we dug into the evolution of the curated, winter chalet-themed fan activation with insights from Paramount+’s VP of Brand Marketing, and ops details from lead agency 15|40.
Event Marketer
Media Production
Norwalk, CT 21,265 followers
For Creators of the Brand Experience
About us
Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing. It has become the world’s most respected provider of content for the event and trade show industry. Our portfolio includes our flagship magazine, active website with daily content, a bi-weekly newsletter, the annual Experiential Marketing Summit executive conference and Ex Awards, the Experience Design & Technology awards, Experiential Marketing Training Camp, Women in Events Week and more.
- Website
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https://www.eventmarketer.com
External link for Event Marketer
- Industry
- Media Production
- Company size
- 201-500 employees
- Headquarters
- Norwalk, CT
- Type
- Public Company
- Founded
- 2002
- Specialties
- event marketing, mobile tours, marketing strategy, branding, experiential marketing, brand activations, and marketing conferences
Locations
-
Primary
Get directions
761 Main Ave
Building F, Floor 2
Norwalk, CT 06851, US
Employees at Event Marketer
Updates
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ICYMI, here's what's on our #experientialmarketing radar this week: -Fans sitting on luxury toilets at MiLB games 🚽 -The hot dog eating contest saga continues 🌭 -A new #climate festival is on the horizon 🌿 -Beachgoers are shacking up with L.L.Bean ⛱️ -Macy's reignites its 4th of July spectacle 🎆
The Brief: Summer Shacks and 'Toilet Row'
eventmarketer.com
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Is the event industry experiencing a relocation renaissance? With #Sundance eyeing new cities for 2027, Collision Conf's Vancouver rebrand and #ComplexCon headed to Las Vegas, tentpole events are migrating to new destinations.
Event Relocation: Sundance May Move, Collision Rebrands & More
eventmarketer.com
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ICYMI: After two years implementing a keynote and afterparty program for the Canva Create conference, the brand reached beyond its internal audience and invited the public to a one-day festival of creativity in L.A.
Canva Create 2024: The Evolution of an Internal Keynote
eventmarketer.com
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Take a deep dive into the 2024 #GrandEx Award and learn how Taco Bell and its cast of partners rewrote the playbook on experiential earned media—and scored the event campaign of the year—with "Live Más LIVE."
Live Más LIVE: Taco Bell Scores the Event Campaign of the Year
eventmarketer.com
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We hopped a flight to Anaheim to catch #VidCon 2024 in the flesh. From MeeMeows’ over-the-top carnival to The Walt Disney Company's mirrored infinity room that smelled, and looked, like a rose maze, here's what we loved.
VidCon 2024: Brands Captured the Spirit of Online Communities
eventmarketer.com
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Sensitive #skincare brand The Outset strategically planted itself in L.A.'s The Grove for a full month to give consumers time to see its products take effect. Brand CMO Joanne Chiu Sulit weighs in on the longhaul approach.
How The Outset Capitalized on a Monthlong Pop-up at The Grove
eventmarketer.com
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Partner Content: This May, Event Marketer, with leading event structures partner Highmark TechSystems, sat down with a panel of creative industry leaders at the Experiential Marketing Summit Design Lab to talk timelines, pain points and how AI might help (or hinder) the production of events in the future. Here are 11 solutions and strategies that event teams can use to elevate their creativity—and their production processes: https://lnkd.in/gdUXMjdB
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What’s on our #experientialmarketing radar this week: -Fans sitting on luxury toilets at MiLB games 🚽 -The hot dog eating contest saga continues 🌭 -A new climate festival is on the horizon 🌿 -Beachgoers are shacking up with L.L.Bean ⛱️ -Macy's reignites its 4th of July spectacle 🎆
Summer Shacks and Toilet Rows
Event Marketer on LinkedIn