Gradient Experience

Get ready. Get excited. GET UP. 🍹 Gradient was thrilled to partner with Tres Generaciones, the Official Tequila of Billboard, to bring the 2024 National Tour of up-and-coming artists to life. Check out Part 1 of the experience. More to come...

The perfect day? New York, nature, and champagne. Our outdoor lounge for the partnership between the High Line and Ruinart gave New York the sweet taste of summer and serenity. Check out our work here! https://lnkd.in/ex2EmgJ5

Did you know that 88% of people resonate more with brands that aren't afraid to push the limits? To be a little silly, crazy, or "out there?" In the spirit of Fourth of July, we wish everyone endless hot dogs from heaven.

CHEERS TO 15 YEARS 🥂 The best way to celebrate the High Line’s 15th-year anniversary? With a glass of Ruinart champagne. Gradient was honored to create an elegant outdoor lounge to mark the High Line’s milestone and celebrate their ongoing partnership with Ruinart. By tapping into themes of nature, community and design, guests enjoyed delicious food and champagne pairings, all while being immersed in the sights and sounds of summer in NYC.

Have you ever seen a giant snail race on a skyscraper? To promote the animated snail movie, Turbo, we designed and engineered a rigging structure that winched five massive fabricated snails up the facade of the building at Rockefeller Plaza. 4.5 million viewers watched Ryan Reynolds and members of the Today Show play the skeeball-powered game – watching their snails race in real-time (Spoiler, Ryan won!)

An amazing read about the theater of experiential marketing from our CEO Pauline Oudin. Check it out!

An experience can start with just one QR scan. No one enjoys waiting in line – a hassle often experienced by event goers. The solution? To play a game while you wait! For Maybelline’s summer carnival experience, we built a custom, digital game for attendees to play while waiting in line. All you had to do was scan a QR code on your phone to enjoy the New York carnival-themed game – an element that gave the crowd a taste of what was to come when they entered through the doors. Shoutout to our talented Gradient team member, Pujarini Ghosh for her work on this!

Theatrics heighten the feeling of tension and release. Experiences are essentially theater for brands. And what’s more theatrical than being immersed in a horror movie? For the DVD and streaming release of “A Quiet Place,” we needed to remind audiences how scary this movie truly was. How? An immersive photo experience complete with 4D and sensory triggers. And let’s just say, the reactions said it all! 

Live entertainment sets up the big moment. You don’t want to start off your experience with the big ticket item! You’ve got to lead up to it – leave the audience wanting more. The best way to do it? A star-studded performance. For Tiffany & Co’s unveiling of their renovated store, we had an incredible, surprise performance by Ariana Grande right before the final moment of the audience entering the new store. Her intimate show was the perfect build up for the audience to get excited about going inside for the first time.

Veuve Clicquot tapped Gradient to create an immersive experience showcasing their partnership with Magnum Photos. Our goal? To incorporate Solaire Culture – the sense of joy and optimism inspired by the sun – into every aspect of the experience. How’d we do it? By building a public exhibition where art, champagne, and Solaire Culture collide. Every moment amplified the joy of the sun, from Veuve’s citrusy tones painted throughout the space to the 40 sun-themed prints of eight global photographers. And of course, an abundance of bubbly champagne!