theEword

Property Marketing is Changing .... New platforms. Shifting demographics. Cutthroat competition. Standing out in the digital space is now harder than ever. We know that to create powerful campaigns you need a deep understanding of your audience. But with busy teams and limited resources, how do you connect with your customers, execute your strategy and generate leads – all at the same time? 🤯 Enter Property Marketing Pulse: theEword’s new property marketing insight offering, designed to equip you with essential market intelligence, so you can launch campaigns with confidence. We'll regularly research your audience, dive into the data and extract valuable insights - keeping a pulse on the property market - so you don't have to. Stay tuned for the latest property marketing reports, insights and events. Coming Soon! Read more in the link in the comments 👇 #PropertyMarketing #DigitalMarketing #PropertyMarketingPulse

Following our #EGAwards announcement last week, we thought we’d go back to the beginning of our partnership with Latimer by Clarion Housing Group to see where it all began. Our relationship started in 2019 with a development in Salford Quays. In 2022, we were given more of the Manchester portfolio to include High Definition and Islington Wharf. Then in 2023, we expanded our digital marketing activity across the north, to The Cocoa Works in York, and Broadmeadow Park in Cheshire. Using a data-driven approach and in-depth market research, we’ve created and executed high-performing digital and creative campaigns that have generated thousands of leads. Fast forward to 👉 2024... We’re now Latimer's digital marketing partner across all of their UK residential developments! Here's to continued success, innovation - and fingers crossed - awards together! “theEword has provided us with outstanding research and market insights. Their exceptional understanding of the property market adds huge value to our campaigns and marketing projects.” - Oliver Walker Read more about it 👇 #MarketingAgency #DigitalMarketing #ManchesterProperty #PropertyMarketing

Exciting News! We’ve been shortlisted as a finalist for ‘Campaign of the Year’ at the EG Awards! 🎉 The EG Awards celebrate outstanding achievements across the UK property sector. We’re proud to be finalists in the new category for Campaign of the Year, which spotlights best practice in property marketing campaigns. Our National Shared Ownership Campaign for Latimer by Clarion Housing Group has been recognised for its outstanding impact, creativity, and results. It’s a tough category, so congratulations to all the other finalists as well! Allford Hall Monaghan Morris LandAid Bidwells PREACH Inclusion® (formerly BAME in Property) Cartwright Communications Madison Berkeley Ladies in Real Estate Your Home Outra Related Argent Savills Stepladder Stay tuned for the awards in November – fingers crossed! 🤞 #EGAwards #CampaignOfTheYear #Latimer #SharedOwnership #MarketingAgency

MeadowSide wasn't just another property development for Far East Consortium UK in Manchester; it marked the start of a successful collaboration with us as their digital marketing partner. So how did we establish MeadowSide as a premier residential choice in Manchester? Here's a glimpse into how we did it: ✅ Conducted in-depth research to identify target demographics, and assess market trends for a tailored strategy. ✅ Designed visually appealing ad creatives including carousel ads and videos that showcase MeadowSide’s key features. ✅ Employed advanced targeting techniques to reach identified demographics, interests and behaviours aligned with the ideal buyer profile. To view more of Our Work, click the link in the comments section👇 #PropertyMarketing #ResidentialProperty #DigitalMarketing #StrategicMarketing #Manchester

At theEword, we’re marketers on a mission! 🚀 The places we choose to spend our time are more than just physical spaces - they're catalysts for experiences, relationships, and personal growth. Whether it’s a residential development, student accommodation, commercial asset or venue, Putting People in Your Places is at the heart of everything we do. To learn more about our work, click the link in the comments section. #PropertyMarketing #DigitalMarketing #PBSA #ResidentialProperty #StudentAccommodation

At theEword, we’re marketers on a mission! 🚀 The places we choose to spend our time are more than just physical spaces - they're catalysts for experiences, relationships, and personal growth. Whether it’s a residential development, student accommodation, commercial asset or venue, Putting People in Your Places is at the heart of everything we do. To learn more about our work, click the link in the comments section. #PropertyMarketing #DigitalMarketing #PBSA #ResidentialProperty #StudentAccommodation

PBSA Peak Season is upon us, and our 2024 PBSA Marketing Report, "What Students Want", is here to help. Data from over 1,000 students reveals new shifts in digital behaviour and lived-in experiences in student accommodation across the U.K. Download this free report to discover: ✅ Where students search for PBSAs ✅ What students want in their PBSA ✅ The impact of the cost-of-living crisis on accommodation preferences Find out What Students Want and download your free report today. Link to download - in comments #PBSAnews #PBSA #StudentHousing #PBSAManagement #PropertyMarketing

Peak season for PBSA operators is fast approaching, and in our latest report, a standout insight emerged: a massive 93% of students said their parents had a say in their accommodation choices. This begs the question: who is the real customer? If you haven’t already, it’s key to activate an acquisition strategy that targets parents; they’re the ones often putting their card down! Segmenting your digital campaigns to focus on this distinct demographic allows you to push content that addresses their primary concerns. Consider highlighting themes like… Safety & Security 🔐 Do you have 24-hour staffing or secure entry access? Community 👋 Showcase how your residences fosters a community where their child can make friends and avoid isolation. Cost 🤑 With today's financial pressures, highlight any special offers and the benefits of higher price points, such as included amenities and overall value. This approach not only strengthens your appeal to parents but also increases the likelihood of securing bookings during peak season.

What's our approach to digital strategy? From data-driven insights to innovative campaigns, discover how we fill beds, sell homes and generate leads for our clients in property. To find out more, click the the link in the comments👇 #PropertyMarketing #DigitalMarketing #PBSA #ResidentialProperty #StudentAccommodation

PBSA Marketers: Are you Ready for Peak Season? The 2024 U.K PBSA Marketing Report "What do Students Want?" is available to download now. Our 40+ page report provides PBSA Marketers with brand new insight based on the voices of 1,000 students across the U.K, equipping you with essential knowledge as you go into 2024 Peak Season. Discover: ✅ Where students search for accommodation ✅ The content that converts them ✅ The factors that make them choose your PBSA Find out What Students Want and download your free report today. Link to download - in comments #PBSA #StudentHousing #PBSAManagement #PropertyMarketing