State of the Fight is returning to NYC 🗽! 📅: October 9th 2024 📍: 4A's Office More info coming but make sure you save the date 💥 #SOTF #BrandSafety #AntiFraud #Malvertising #ThreatIntel #Transparency
TAG
Advertising Services
Washington, District of Columbia 2,833 followers
We are the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry
About us
TAG is the leading certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent internet piracy, and promote brand safety in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards.
- Website
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http://www.tagtoday.net
External link for TAG
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, District of Columbia
- Type
- Nonprofit
- Founded
- 2014
Locations
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Primary
888 17th St NW
Washington, District of Columbia, US
Employees at TAG
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Dan Schneider
Sustainability | Advertising | Media | AdTech | Measurement | Privacy
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Todd Miller
Vice President of Policy and Compliance at Trustworthy Accountability Group
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Adrian Lacey
Director of Policy and Standards at Trustworthy Accountability Group
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Mike Zaneis
CEO of Trustworthy Accountability Group; Co-Founder at Brand Safety Institute
Updates
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#Cannes2024 might be in the rearview mirror, but we're still taking notes!! TAG's Jules Kendrick & Cunningham.Tech's Scott Cunningham spoke to The 614 Group's Rob Rasko about the 2024 European Fraud Benchmark Report 🎙️ Watch here: https://lnkd.in/e4JwEsNy Download report: https://lnkd.in/e8bw5_mh
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The latest version of Certified Against #Malware (CAM) guidelines are OUT! Updates include: ✅ Section 2.6.c provides updated context around CAM training (available on TAG's Member Portal) ✅ Section 4.8: includes a 5th auditable core criteria for effective malvertising detection and removal dervices ✅Sections 4.7 and 4.8: requires intermediaries who use proprietary, in-house technology to employ malvertising detection and removal to comply with the core criteria (Section 4.8). Get your copy here: https://hubs.ly/Q02H2FKh0 #Malvertising #ThreatIntel #guidelines
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For #BeBoldForPublishers, we also looked at #tools that would help #publishers thrive even more. Cue in - The Keyword Exclusion List Toolset 🧰 The tool: • Simplifies & standardizes approach • Expands the range of brand-suitable content & reduce unnecessary blocking • Creates a baseline of best practices Find out more, head here 👉 https://hubs.ly/Q02FyTsC0 #BB4P
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#BeBoldForPublishers is about enabling #publishers to get the very best out of TAG. Starting with the Certified Against #Fraud program, TAG's opened up a 3rd pathway for publishers to certify in the #antifraud standard by leveraging their SSP partnerships 💥 To find out more, head here 👉 https://hubs.ly/Q02FyC3M0 #BB4P
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TAG reposted this
Thrilled to share that our company has achieved TAG's Certified Against Fraud status, in addition to our partnership with HUMAN to prevent fraud in the supply chain! 🔒Why It Matters: - Combatting Ad Fraud: Ad fraud costs billions annually. Our TAG certification, combined with our partnership with HUMAN, ensures a fraud-free environment, protecting our partners' investments. - Transparency & Trust: This certification reinforces our commitment to transparency, giving clients confidence in their campaigns. - Healthier Ecosystem: By meeting TAG’s rigorous standards, we help create a safer, more effective advertising space. 📊The Data Speaks: - TAG-certified companies see an 84% reduction in fraud rates, meaning more ad dollars reach real audiences. - 80% of brand executives consider TAG certifications crucial when selecting partners. At Media.net, we uphold the highest standards of quality and integrity. This certification, along with our collaboration with HUMAN, is a promise to continue striving for excellence in creating a safe and trustworthy advertising environment. Join us on the journey towards a fraud-free future!🚀 #AdTech #DigitalAdvertising #TAGCertified #BrandSafety #FraudPrevention #Transparency #TrustInAdvertising
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Fortune favours the bold was this year's MAD//FEST LONDON theme... This was how bold they went on Brick Lane in 42 seconds 💥 Ian Houghton, Dan Brain, Owen Davies, Andrew Ford, Caitlin Heed, NBCUniversal, Edmund Mullins, Andy Jones, Samsung Ads, Paul Gubbins, Publica by IAS, Khaled Alfangary, Alex Jacobs, Catherine Lofthouse, dentsu, Ben Orford, LG Ad Solutions, Kenyatte Nelson, Co-op, Michele (Mitch) Oliver, Mars, Paul Frampton-Calero ⚡️, WACL (Women in Advertising & Communications Leadership ), Paul Wright, Uber, Perla Bloom, Expedia Group, Sara Holt, Merlin Entertainments, Calum Laming, British Airways, Ben O'Mahoney, Ocado Retail, Ollie Shayer, Boots UK, tash whitmey, Tesco, Lisa💫 Goodchild, digilearning #MadFest24 #digital #advertising #marketing #elections #AI #superfans #CTV #nextgen #content #creators #data #attention #wimbledon
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The latest TAG Today is OUT & we talk: 🧐 European Fraud Benchmark Study ✅ Association of National Advertisers x TAG TrustNet #Programmatic #Transparency Benchmark launch 🇫🇷 TAG's Cannes shenannigans including the 'Women in #ThreatIntel' session WACL (Women in Advertising & Communications Leadership )'s #EmpowerCafè 👉 https://hubs.ly/Q02DStWF0
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The Association of National Advertisers x TAG TrustNet #Programmatic #Transparency Benchmark is HERE! We had a few friends come to the launch event at #Cannes including Association of National Advertisers, Good-Loop, OMD Worldwide, GumGum, Adform Yahoo and more! Watch the sessions here 👉 https://hubs.ly/Q02DRV3D0
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The latest Working Group Brief is OUT! This month we talked about: 🔵#BrandSafety Cannes conversations 🟢 European Fraud Benchmark Report 🔴 Latest #ThreatIntel tools 🟠 Increase in support for #transparency with 30% increase in companies joining CFT 💥 👉https://hubs.ly/Q02DyYxW0
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