🌐 The future of finance is here, and it's powered by generative AI. 🔍 Did you know 60% of financial firms are already using AI to manage risks and improve efficiency? Discover how AI is driving innovation and creating personalized experiences. #FinTech #AI #RiskManagement #OperationalEfficiency Read more: https://bit.ly/42mAj1v
Persado
Software Development
New York, New York 59,621 followers
AI-Driven Content Generation for Marketers in Financial Services, Travel, Retail, and Telecom
About us
Persado provides AI-driven content generation for enterprise marketers in financial services, retail, travel, and telco to create emotion-informed copy that increases engagement and drives growth. The company's unique knowledge base is built with data from more than 120,000 campaigns and 150 billion customer interactions for financial services alone - driving $2.5B in incremental revenue for banks and credit cards issuers. Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persado's Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: * Top Leader in CB Insights 2023 GenAI for Content Generation matrix * Built In’s Best Places To Work in 2023 * 2023 Gold American Business Award for Content Marketing Solution * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies 2020 * Gartner Cool Vendor in Data-Driven Marketing * Forrester Breakout Vendor in Content Intelligence
- Website
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https://www.persado.com/
External link for Persado
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Digital Marketing, Conversion, Acquisition, Retention, Email Marketing, Consumer Insights, Display Advertising, SMS, Mobile Push Notifications, Personalization, Content Intelligence, Artificial Intelligence, Marketing, Marketing Language, Emotional Language, Machine Learning, Omnichannel, Generative AI, Customer Loyalty, Ecommerce, Banking, Retail, and Travel
Locations
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Primary
Get directions
11 East 26th Street
15th Floor
New York, New York 10100, US
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Get directions
Marinou Antypa 41-45
Neo Irakleio, Attiki 141 21, GR
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Get directions
15 Sloane Square
London, England, GB
Employees at Persado
Updates
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Persado reposted this
Persado has unveiled its latest GenAI technology designed to help brands create high-performing, personalized content at scale. https://lnkd.in/gkrrhMPe #cx #ai #generativeai #marketing #customersentiment
Persado Launches GenAI Tool for Personalized, Emotion-Driven Marketing Content - CX Scoop
https://cxscoop.com
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🌟 Stand out in the digital noise! Persado’s new segments capability empowers brands to create emotion-informed copy for specific audiences, such as Gen Z and luxury shoppers. By pinpointing the best words and phrases, brands can unlock greater productivity and growth. 🔗 Explore more: https://lnkd.in/d5BX5DnM #DigitalMarketing #CustomerEngagement #AIInnovation #GenZMarketing
Persado Segments Help Finance, Retail Engage Gen Z Authentically
https://www.martechcube.com
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Persado reposted this
New Persado Segments Empower Financial Services and Retail Marketers to Authentically Engage Gen Z https://ow.ly/wEbG50SNRIX #marketing #martech #technology #Persado
New Persado Segments Empower Financial Services and Retail Marketers to Authentically Engage Gen Z
https://martechseries.com
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Persado reposted this
Super proud to announce that our product, engineering and data science teams have launched yet another disruptive capability to help financial services and retailers engage Gen Z customers more effectively. Kudos to these teams for their exceptional technical skills and insightful analytics. Your hard work and collaboration have made this possible. Thank you for pushing the boundaries of innovation. Let's continue to create value for our clients and their customers! #Innovation #AI #GenZ #Fintech #RetailTech #TeamSuccess https://lnkd.in/dm789iR9
Persado Segments Help Finance, Retail Engage Gen Z Authentically
https://www.martechcube.com
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Super proud to announce that our product, engineering and data science teams have launched yet another disruptive capability to help financial services and retailers engage Gen Z customers more effectively. Kudos to these teams for their exceptional technical skills and insightful analytics. Your hard work and collaboration have made this possible. Thank you for pushing the boundaries of innovation. Let's continue to create value for our clients and their customers! #Innovation #AI #GenZ #Fintech #RetailTech #TeamSuccess https://lnkd.in/dm789iR9
Persado Segments Help Finance, Retail Engage Gen Z Authentically
https://www.martechcube.com
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📣 NEWS: Persado released new segments technology for brands, including 20 pre-built marketing segments that speed message generation. 📣 Persado AI-driven content generation is the go-to for bank and retail marketers to create emotion-informed copy proven to engage specific groups of consumers. #generativeAI #financialservices Read more: https://lnkd.in/gQTjMR7d
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Persado reposted this
Assaf Baciu, co-founder of Persado explains how to exploit #generativeAI without compromising brand values or compliance. #Ai Bain Capital Ventures Goldman Sachs American Express Citi JPMorganChase
Council Post: Tap Into GenAI Without Sacrificing Your Brand Values Or Compliance
social-www.forbes.com
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🔍 In the evolving landscape of financial services marketing, personalized messaging and AI-optimized content are key. According to Vanguard, personalized AI-generated messaging led to a 16% increase in conversions. 📈💬 Understanding your audience and tailoring messages to their specific needs can significantly boost engagement and loyalty. Dive into the full article to explore more strategies and insights. 🌐 #FinancialServices #AIMarketing #CustomerEngagement #PersonalizedMarketing Read more: https://bit.ly/3umDDgv
Financial Services Marketing: Everything you Need to Know About Promoting Personal Finance Products | Persado
https://www.persado.com
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🚀 Assaf Baciu, co-founder of Persado, has delivered an essential read on using GenAI while preserving your brand values and compliance. 🌟 His insights into managing AI-generated content with built-in guardrails and the importance of human oversight are invaluable for today’s marketers. Discover how to navigate the complexities of GenAI and maintain a strong, compliant brand presence. 💡📈 Read the full article from Forbes 🔗 https://lnkd.in/g_cYAsXG #AssafBaciu #GenerativeAI #MarketingTech #BrandSafety #DataPrivacy
Council Post: Tap Into GenAI Without Sacrificing Your Brand Values Or Compliance
social-www.forbes.com