Outside For Business

Let's keep the important conversations about policy, sustainability, creativity, and inclusion in the outdoor industry going! Opt-in through the link below to share your contact information with fellow 2024 SUMMIT attendees. We're already planning for next year's event, so stay tuned and we'll see you in 2025 for more critical dialogue and networking. Click here! https://bit.ly/3W3sdck

The numbers are in! Check out these stats from the first-ever Outside Festival, plus the new outdoor industry event, THE SUMMIT. We hit it out of Civic Center Park with: 🎟️ 18,000 attendees 👀 1.82 billion impressions ➡️ One powerhouse weekend Thank you to all of our partners who helped make this weekend a huge win! Opt-in here to be the first in the know about 2025 Outside Festival partnership opportunities: https://bit.ly/3KZxCes. Specifically interested in The Summit 2025? Opt-in here: https://bit.ly/4bA76Dn

Calling all SUMMIT attendees! We can’t thank you enough for being part of this first-year event. We hope you enjoyed getting to see old friends, make new connections, and dive into the most important conversations facing the outdoor industry. Now, we want to hear what you think! Hit the link below to take a quick survey and share your feedback. Your input will help us make next year even better, and we truly appreciate it. https://bit.ly/4cm49ah

Pretty sure I told the audience that every day we "fist fight the algorithms" and that "I just love yapping about social media!" 🙈 What a treat sharing the stage with some exceptional pros in the industry. HUGE thanks to Sharon Houghton for expertly guiding the panel, and Boman Farrer, Paolo Mottola, Evelynn Escobar, and Chelsea Long for the fun conversations! Thanks Outside For Business for having me, and thanks Backbone Media for the opportunity 🫶

When women support women, we all win. When leadership is diverse, business thrives. According to research, an estimated 47% of participants in outdoor activities are women, but leadership within the outdoor industry lags far behind. My mission at the inaugural Outside Summit and Outside Festival was to strike up panel discussions to tackle the disparity head-on. 9 dynamic, high-achieving women in outdoor leadership joined me for two separate panels and I’m just gonna say it…we rocked the house! We all felt inspired, supported, energized, and amped up by each other and the energy at the festival and summit. There is such beautiful momentum in the world right now to be the change we want to see. Leadership is diversifying and women are lifting while they climb. Starting these conversations wasn’t hard, it just required outreach and enthusiasm, the rest fell into place. When something this impactful feels like it takes on a life of it’s own, then we know it was the right thing to do. Connection, conversation, celebration, and collaboration were the driving forces I felt over the weekend of events. What’s next to Get More Outside Women IN? Let’s keep the conversation and momentum going. I’m ready, are you? Thank you Outside For Business, Outside, & Sierra Nevada Brewing Co. for the space and platform. Thank you to the men and women who believe in diversified leadership in the outdoor industry. We feel you! It’s happening! These are just a few nuggets from our awesome panels- Stay Tuned for more! Melanie (Mel) Strong, Juliet Starrett, Susan V.,Jess Kimura, Sophie Bambuck, Caroline Gleich, Sandra C., Yvonne Leow, Aerah Hardin

I’m thankful to have been given the opportunity to share my thoughts on sustainability in outdoor recreation on behalf of Trust for Public Land, but wanted to reiterate my thoughts on this platform for more clarity. Collaboration between NGO’s and the outdoor recreation industry is critical for ensuring that everyone, regardless of their background, has equitable access to outdoor spaces and the benefits they provide. When the outdoor industry begins leveraging its influence, they can help drive public support for initiatives like the Explore Act, Outdoor FUTURE (which I’ve seen very minimal support from the industry on Funds for Underrepresented, Tribal, Urban, Rural, Equity) and many other federal, state, and local legislation and ballot measures that fund parks, protect lands, and promote inclusivity in outdoor recreation. The sustainability of the outdoor industry also relies on adopting a more inclusive model in who you market to and how you operate. Even though outdoor participation is at an all-time high, the participation rates skewed towards predominantly white individuals with middle to upper incomes in specific regions. Meanwhile, the United States is becoming increasingly diverse demographically. Therefore, the outdoor industry must either broaden its customer base to embrace diversity or risk facing a decline in its success. This serves as the business justification for promoting inclusivity. Let’s reconsider what recreation means to this growing demographic of people. With evolving diversity comes a new notion of recreation and that’s a beautiful thing. Thank you Outside For Business and Outside for hosting this amazing panel. #TheSummitOFB #OutsideFestival #GetOutside #Denver #Colorado #OutdoorRecreation #OutdoorsForAll #OutdoorFUTURE

Last chance to get tickets to THE SUMMIT! Thought-provoking speakers, plenty of opportunities to mix and mingle, and critical topics like sustainability, inclusion, and creativity—it’s all happening this Friday in Denver. Plus: Connect with influential business leaders, innovators, and colleagues. ⛰️ THE SUMMIT, a gathering for outdoor industry professionals 📅 Friday, May 31, 2024 📍 Denver, CO 🎸 Comes with two general admission tickets to the Outside Festival, June 1-2! Get your tickets today at the link in bio! 🎟️

The SUMMIT is almost here, and we’re incredibly excited about our roster of 30 speakers composed of truly inspirational leaders from the public and private sector. Don’t wait, grab your coworkers and secure your tickets today while availability lasts! Can’t wait to see you there. #TheSummitOFB Buy your tickets here: https://bit.ly/3TJLhLQ P.S. Your SUMMIT pass comes with GA Outside Festival tickets! Conor Hall Luis Guillermo Benitez Melanie (Mel) Strong Sharon Houghton Gloria Schoch Jason Swann Laura Schaffer Mary Wenzel Ambreen TARIQ Bianca Clarke Hannah Abuzaineh Zachary Friedley Jess Kimura Juliet Starrett Rebecca Rusch Sophie Bambuck Susan V. Boman Farrer Chelsea Long Courtney Hinrichs Evelynn Escobar Paolo Mottola

We cannot wait! Buy your tickets today (and invite your coworkers) for this awesome day. See you there!

The inaugural Outside Festival and The Summit will be here soon (5/31-6/2)! As a first year event, we've built sustainability into our DNA, nixing single-use plastics, building an ambitious waste diversion program, collecting deep data on our impacts, and creating many sustainability touch points throughout the three days. Outside's head of sustainability, Kristin Hostetter (she/her), wrote an insightful article for Outside about how both event organizers and fans can get their groove on while keeping sustainability front of mind. Groundswell Sound Future A Greener Future Green Disco Read all about it! https://lnkd.in/gK6uwSsp