MRI-Simmons

💡 Did you know 78% of Americans are planning a vacation in the next 6 months? If you are in the travel and hospitality industry, there's no better time to activate a campaign based on your ideal customer profile. Niche audience targeting is a valuable way to refine your advertising strategy to the most likely customers. For example, Gen Z is more into self-care making it a great audience for spa and resort destinations, while Millenials are a great target for cruise ship advertising. Refining audiences and developing tailored strategies for advertising is what we do at Left Hand Agency. Drop us a line so we can create a plan just for you! Check out this article from MRI-Simmons: Activating Summer Dreams: A Marketer’s Guide to American Vacation Trends https://lnkd.in/eB94WBmk #HospitalityMarketing #TravelMarketing #Travel #Hospitality #Advertising #AdvertisingStrategy #MediaBuyer

How can you quickly isolate consumer attitudes relevant to your business needs and better understand the different ends of the spectrum a target market may fall into? In an excerpt from our recent webinar with Roundpeg Consulting, LLC, the inimitable Hannah (Botsford) Bronston explains how to interpret a correspondence map (in this case, specifically related to health attitudes) and the segmentation opportunities that it reveals.

🌞 Sip into Summer: Our latest report reveals the consumer attitudes behind the secrets behind the hard seltzer craze. Dive into the lives of adults 21+ who find these fizzy refreshments to be summer’s best companions - courtesy of MRI-Simmons' Quick Reports (which provides nearly instant insights on any consumer target) 🏖️ 🔗 Read the full report here: https://lnkd.in/ekNuu866

🕹️The gaming industry is evolving, and so is your audience! Our comprehensive report reveals that nearly half of Americans are now active gamers - a significant increase from last year. Dive into the data on gamer engagement, in-game spending, and the rise of future-forward tech like VR and AR. Don't miss out on these insights that could redefine your marketing approach. Download your free copy today! https://lnkd.in/ew2VSeZx

🎡 Theme park-goers tell us they prioritize spending on travel over other purchases. Interested in reaching this group of passionate spenders for your campaigns? Contact us today to learn how to activate this target (or virtually any other target) today! https://lnkd.in/gH4kMhsY

The #supplement industry is big business! Women in particular tell us they're always looking for new ways to live healthier, and nearly 1 in 4 have taken a vitamin or supplement in the past week.

Appliance makers: are you targeting households with at least one teenager? Adults in households with 12-17 year-olds present are 14% more likely to be appliance shopping in the next 12 months. What other untapped targets could you be activating? Learn more about MRI-Simmons data to find out: https://lnkd.in/eTU8B8K9

We previously shared where retirees intend to travel, but what will they do when they get there? Our latest data reveals these travelers' attitudes & behaviors, including 🏨 what kind of hotels they prefer 🎣 what activities they're looking for 👋 who they want to interact with

The groups that over-index for buying "natural" or "organic" foods tells us something about who those products most appeal to. HHI Adults (incomes over $125,000) are 18% more likely than the total US population to shop natural/organic labels. These products typically come with a higher price tag, which could be less of a concern for high earners. Parents with kids under 18 in the home are 17% more likely to buy natural/organic. This could stem from a parental instinct to incorporate higher-quality ingredients in their children's diets. Women are 16% more likely to buy natural/organic. We see in other data runs that women generally lean toward more health-forward behaviors than men or the population as a whole. Who's shopping your products and why? Find out with MRI-Simmons USA: https://lnkd.in/ejrTnxcj

This #PrideMonth, we want to help you better understand the nation's evolving perspectives on LBGTQ issues and how they can shape your strategies with our latest data on Americans' attitudes toward the LGBTQ+ community and related issues. Some key learnings from this year's MRI-Simmons LGBTQ & Gender Identity study include: 🌈 Americans' broadening horizons towards inclusivity of the LGBTQ+ community 🤝 Personal connections to the community are on the rise with a vast majority having a familial, social, or professional relationship with at least one LGBTQ+ American 💡 LGBTQ+ allies' increasing concern for the community's visibility in popular culture and public safety concerns Click here to download this free report: https://lnkd.in/eE-VuwDT