GWI

🔥 Get the ultimate social media trends report 👇 Ready to nail your social campaigns this year? Our 2024 social media trends report is full of strategy-defining data to help you find, connect, and engage with your audience online. Find out: 🤝 How the right influencers can boost ROI 🎯 Which platforms are best for your content 🧩 Where social fits into your audience’s buyer journey 👉 Get your copy for free: https://bit.ly/3UTplNF

This summer's hot color? Acid green #8ace00, chosen by Charli XCX 💚 Dive into this week's marketing trends newsletter for the latest on ketchup collabs, Cristiano Ronaldo’s heart rate, and a non-alcoholic opportunity.

🌟 The Cannes Lions Festival is a major highlight for us at GWI. This year, we joined the world's biggest brands (and our partners) to talk about the hottest consumer trends and topics right now – everything from the attention economy to women's sports, Gen Z and more. Missed the festival? No worries - here are four top takeaways: 🤖 AI was the star of Cannes (obvs). From excitement to caution, opinions varied, but AI’s impact on creativity was undeniable. 🏏 The focus on sports marketing was huge (and for good reason). Our data reveals the untapped potential for advertisers in women’s sports. 👾 Age-appropriate marketing was a hot topic. Gen Z’s demand for authenticity and brand presence highlights a huge opportunity for marketers. 💡Experts emphasized that while creativity is important, relevance is key. Engaging, impactful marketing is more effective than dull, forgettable ads. 👇 Read our latest article to catch all these insights and more

🥂 Is "Sober Girl Summer" the new "Hot Girl Summer"? Our latest data reveals that 24% fewer women are drinking regularly. And it's not just the ladies—18% of Brits overall are cutting back on booze. 💡 Curious about what's fueling the rise of a sober-curious lifestyle? Swipe through to find out. 

⭐ Did someone say 10 new G2 badges? Yes, you heard right. We're thrilled to announce that we've earned 10 brand-new G2 badges. But don't just take our word for it – swipe through to see why our customers love us! 🚀

It was great to put on the magenta running top last night and represent GWI at the J.P. Morgan Corporate Challenge. So good seeing 12,000 people smash out a 5.6k loop on a warm July evening 🏃♂️ 🏃♀️

🎮💄 We knew ads were coming to gaming, but e-commerce is leveling up! Now, you can buy e.l.f. Cosmetics products directly through Roblox. It’s a smart move, considering 1 in 5 female Roblox players have bought makeup online in the last month. Dive into this week’s On The Dot for more insights and stories on escape rooms, lab-grown skin, and breakdancing.

Looking for the best job you’ll ever have? We know where you’ll find it. Join our team:  🇬🇧 Sales Development Rep  🇸🇬 Account Manager  🇬🇷 Software Engineer  🇬🇷 Engineering Manager  🇺🇸 Account Director  🇺🇸 Account Executive Discover more about GWI and explore our open positions here: https://lnkd.in/esF25Jm9

Curious about what makes today's tech buyers go from click to checkout? We've uncovered the secrets behind each generation's shopping habits and key purchase drivers, sharing answers to big questions like: 📱How does each generation discover and choose tech brands? 💭Which standout devices are younger consumers most likely to own, and which brands do they trust? 💡How do Gen Z and baby boomers differ in their tech buying habits? 🛍️How can tech brands turn shoppers into loyal advocates? Get the infographic: https://lnkd.in/e6rWxn5j

🌐 Globally, over a quarter of consumers are buzzing about virtual reality. But, surprisingly, only 5% have taken the plunge and made a purchase. Curious about what's next for VR? Dive into our latest blog for a sneak peek into the future: https://lnkd.in/eXHnjSh4.