For direct-to-consumer cookware brand Caraway, Prime Day is the one period out of the year where nearly all of its marketing is focused on shepherding customers toward its Amazon storefront rather than its DTC site. In the past, Caraway has used its DTC site as a way to tease out sales ahead of Prime Day, which this year takes place on July 15 and 16. In the past, Caraway would offer a 10% off sitewide discount in the days leading up to Prime Day, which then turned into 20% off once #PrimeDay hit. But this year, Caraway is scrapping that pre-Prime Day sale, according to founder Jordan Nathan.
Modern Retail
Book and Periodical Publishing
New York, NY 10,708 followers
Authority and honesty on the reinvention of retail, by Digiday Media
About us
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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This week, we dive into the realities of running an e-commerce business in 2024. We have a story about how many #DTC darlings have turned into so-called zombie brands. Then, we look at a recent Etsy move and how it could be catastrophic for some sellers. Lastly, a look at how mall developers are trying to rethink their designs to woo in more people.
Modern Retail Weekly Download: The rise of zombie brands
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Founders are wondering what’s happening to some of their former top competitors after they’ve gone radio silent. Boards are having contentious discussions about whether or not to sell after founders have spent years attempting to grow sales and cut costs yet shown little progress. There’s a name for many of these companies: zombie brands.
Zombie brands, fire sales & quiet closures are plaguing the DTC world
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Online marketplace Temu is counting on a deluge of ads — whether that’s through social media, paid search or television — to win over shoppers.
Temu's ad spend soars as it embarks on a marketing blitz
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Last week, Amazon agreed to back Saks’ $2.65 billion buyout of Neiman Marcus and take a minority stake in the combined company, giving Amazon a great foothold in luxury retail. Analysts weighed in on how the deal will play out and whether it’ll pay off.
What the merger between Saks and Neiman means for Amazon
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Brands are leveraging retail media to push the boundaries of where and how we can shop. How did we get here?
Companies seem determined to make everything a retail media network. How did we get here?
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Softer fabrics, mix-and-match patterns and a more streamlined store layout: Vera Bradley's CEO and CMO sit down with Modern Retail to unpack the brand's exhaustive refresh, an effort of 18 months of research and reshuffling. #retail #verabradley In this piece by Julia Waldow, we speak to Jacqueline Ardrey and Alison Hiatt.
Vera Bradley's CEO & CMO on revamping the early-aughts brand
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While many shoppers today are on the hunt for dupes — products that offer the same quality or look for a cheaper price — premium brands are out to prove that their higher-priced products are superior. To combat dupes, brands like Jolie and lululemon have been initiating dupe swaps, where people could get a product from a premium brand for free if they turn in product from a competing brand. Filtered #showerhead brand Jolie, for example, offered to replace any brand of filtered showerhead worth $120 and above for free. In May last year, #Lululemon held a two-day dupe-swapping event in L.A., where people can swap out their old leggings from other brands for $98 Align leggings.
Brands like Jolie and Lululemon are fighting off copycats through dupe swapping
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Lucky Energy wants to take on the Red Bulls and C4s of the world. CMO Hamid Saify joined the Modern Retail Podcast and spoke about the energy beverage startup's big plans for growth.
Lucky Energy's growth strategy focuses on virality & convenience stores
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The health and wellness industries are seeing a boom as an indirect result of #Ozempic and #Wegovy use. Here's how brands are responding. #glp1 In this piece by Gabriela Barkho, we speak to Emun Z. of iHerb, LLC.
How GLP-1 drug use is boosting beauty and wellness sales
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