The Magazine Manager

Last year, I wrote about a study that found only 11% of brands believing their current media agency model fit their future needs, with a “gap between expectation and reality” of what clients are looking for. Recently, a study from Wpromote asked more than 500 brands about their agency relationships, and gaps still exist between agency confidence and brand satisfaction. For instance, where 76% of agencies were “very confident” in their overall delivery of services, only 39% of brands were “very satisfied.” Significant gaps also existed in the technology utilized (62% to 45%) and the ability to demonstrate ROI (63% to 33%). The study found that two-thirds of brands feel technology is “essential to enhancing the agility and flexibility of their relationships with agency partners,” with 32% finding it useful. “While nearly two-thirds (62%) of agencies report high confidence in the technology they use, slightly less than half (45%) of brands are very satisfied with the tech leveraged by their agency partners,” the study says, highlighting the 18% of brands who say AI is vital when considering an agency — a number “likely to change as the technology continues to mature.” #ai #aimarketing #brandmarketing #branding #agencies #mediaagency #inhousemarketing #mediaplanning #agencymarketing #digitaladvertising #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Wpromote)

Don't miss out! Register today for a FREE webinar with multi-million dollar media seller, Ryan Dohrn, on July 17th @ 2 p.m. (EST/ET)! In this webinar, "Top 10 Tips to Selling Event Sponsorships", Ryan will dive deeper into advanced strategies and provide actionable advice to drive event success. Register here: https://lnkd.in/eMvRzJCt #eventsponsorships #salestips #webinars #magazinepublishing #publishingCRM #marketingstrategies

New estimates from GroupM predict that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled. Read more in my latest Tips For Profitable Publishing newsletter. #ai #aiadvertising #aimarketing #aiadvertisingsoftware #adrevenue #adrevenuegrowth #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

With Magazine Manager's built-in Lead Management module, your Sales team can track a lead's journey through the Sales pipeline from start to finish and automate follow-up to ensure nothing slips through the cracks. #leadmanagement #crmsoftware #publishingcrm #salessoftware

In light of recent fundamental shifts in search as we know it — specifically, Google’s albeit fumbled introduction of AI Overviews — a new study is highlighting just how much search use has changed, with Google search use in general declining 25%, on average, between Generations Z and X. The study, conducted by Forbes and Talker Research, surveyed 2,000 Americans and found that a surprising 1 in every 4 use social media to search online, and 1 in 5 don’t feel the need to use search engines at all. “There’s a significant movement towards using social media platforms for more than just social interactions,” writes Katherine Haan of Forbes Advisor. “With 24% of participants using these apps in ways traditionally reserved for search engines, and 13% purchasing directly within these apps, the need for businesses to integrate social media into their digital strategies becomes clear.” The study found generational differences as well, with Generation X using Google more in general and Generation Z using it “for vital information that assists their daily life and financial planning” such as local services, restaurants, electronics, and financial services. 29% of all people said they opt to search on social media because of the convenience of already being active on those platforms, with 19% appreciating results that are personalized on social media. “As younger generations increasingly turn to social media platforms for both connectivity and primary information retrieval, it’s imperative for businesses and marketers to adapt by meeting users where they engage most,” writes Haan. #search #SEO #socialmedia #socialmediasearch #searchmarketing #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: Forbes)

Join us for a FREE webinar hosted by Magazine Manager: "Top 10 Tips to Selling Event Sponsorships" with the renowned Ryan Dohrn. 🌟 Ryan will share invaluable insights and practical techniques to elevate your approach to securing sponsorships. Here's what you'll gain: 🎥 How to use video to compellingly sell your event: Engage potential sponsors with dynamic video presentations. 💰 The most effective strategies for pricing sponsorships: Maximize your revenue by setting the right prices. ✉️ Crafting emails that immediately capture sponsors' attention: Learn how to write emails that stand out and get responses. 📄 Designing event proposals that close deals with ease: Create compelling proposals that make it easy for sponsors to say yes. Don't miss this opportunity to boost your sponsorship sales skills and drive event success! 📅 Date: July 17th @ 2 p.m. (EST/ET) Register Here: https://lnkd.in/eMvRzJCt #EventSponsorship #SalesTips #Webinar #MarketingStrategies #RyanDohrn #MagazineManager #Publishing #MagazinePublishing #PublishingCRM #CRMSoftware

The Magazine Manager's new Revenues & Goals Module takes sales reporting to new heights! With a sleek, user-friendly interface, you can create custom sales reports, compare YoY changes, forecast future sales, and track your goals all in one place. Watch the video for an overview of the module! 🎬👇 https://lnkd.in/eBUu4BRh #SalesReporting #CRM #MirabelTechnologies #BusinessIntelligence

New Reuters Institute for the Study of Journalism research has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom. Read why I'm still optimistic about AI's place in publishing's future in my latest Tips For Profitable Publishing newsletter. #AI #AIpublishing #AIpublishingsoftware #digitalnews #newspapers #magazines #digitalmedia #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing

Mr. Owl confidently proclaimed it takes three licks to get to the Tootsie Roll center of a Tootsie Pop. And while Mr. Owl’s individual methodology could be questioned — just as the actual number may be one that “the world may never know” — asking an impossible question like “how many licks” is still as vital as ever. I thought of that impossible question when I read Bizrate Insights recent “The State of Customer Loyalty” study, particularly in its findings that 67% of consumers say it takes at least four purchases to consider themselves loyal to a brand. This, the study says, “means every interaction and nuance in the customer experience matters.” I guess it’s not how many licks that’s important … so much as it is to make every lick count. In deciding where to shop, 68% said price and value was the most important factor, followed by high-quality products (56%), free and fast shipping (42%), and excellent customer service (29%). Loyalty programs ranked seventh with 18%, but the study says “what gets people to shop with your brand won’t be exactly what makes them a loyal shopper.” “Core factors like cost, quality, and free and fast shipping top [that list], but when it comes to true loyalty, consistently delivering on these foundational components is key,” the study says. “1 in 3 consumers say the biggest reason they’re loyal to their favorite brand is that their purchasing experience constantly matches their expectations.” In order to deliver that experience and consistency, the study recommends utilizing technology to monitor customer sentiment throughout the journey. 81% of the shoppers surveyed said they’re more likely to buy from a brand with a loyalty program than one without one, but “effective loyalty programs go beyond rewards.” “Beyond the must-have loyalty program benefits, brands can satisfy and delight customers when they go the extra mile through surprise gifts and offers,” the survey says, pointing to the 57% who said offers and gifts are the most wanted perks. “Nearly half say they’d most appreciate upgraded services as an extra program feature (46%), and a third want the erasure of point minimums. … True loyalty requires meaningful touchpoints that make customers feel appreciated, engaged, and rewarded as individuals throughout their entire experience with your brand.” 67% said a personalized experience is somewhat or very important when shopping online, with more than half saying that loyalty programs tailored to their preferences (61%) and special offers based on their shopping habits (57%) were most valued. “When it comes to personalization, consumers seem to be saying it’s important to get the fundamentals right,” the study says. “Prioritize loyalty programs and offers tailored to their individual preferences and behavior, before focusing on other features like virtual try-ons and digital shopping assistants.” (Photo Source: Bizrate Insights)

A new Reuters Institute for the Study of Journalism survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight. Read more about the public's thoughts on AI in the newsroom in the latest Tips For Profitable Publishing newsletter. #AI #AIpublishing #AIpublishingsoftware #digitalnews #newspapers #magazines #digitalmedia #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager #TipsForProfitablePublishing