LBG Media plc

LBG Media plc

Advertising Services

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About us

LBG Media is a multi-brand, multi-channel digital youth publisher and is a leading disrupter in the digital media and social publishing sectors. The Group produces and distributes digital content across a range of mediums including video, editorial, image, audio, and experience (virtual and augmented reality). Since its inception in 2012, the Group has curated a diverse collection of ten core specialist brands using social media platforms (primarily Facebook, Instagram, Snapchat, Twitter, Youtube and TikTok) and has built multiple websites to reach new audiences and drive engagement. Each brand is dedicated to a distinct popular interest point (e.g. sport, gaming etc.), which is designed to achieve broader engagement, increase relevance and ultimately build a loyal community of followers. Through internally created content and content provided by third parties, including that of its audience, the Group generated 28 billion views in 2020. The Directors believe the Group’s ability to efficiently evaluate and analyse data insights and trends means it has built a deep understanding of how to effectively relate to audiences and their emotions. The accumulated data from daily audience interactions provides invaluable insight that can be shared with brand owners to assist in maximising engagement, reach and designing effective marketing solutions for the hard-to-reach youth audience. The Group principally operates from its London and Manchester offices in the United Kingdom, with smaller operations in select geographies including Australia, New Zealand and Ireland. Digital distribution and social media are not confined by geographical borders, enabling a global, highly scalable platform for growth, allowing the Group to amass critical scale, de-risking future expansion opportunities.

Website
https://lbgmedia.co.uk/
Industry
Advertising Services
Company size
201-500 employees
Type
Public Company

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Updates

  • LBG Media plc reposted this

    View organization page for Betches Media, graphic
    Betches Media

    74,417 followers

    We’re thrilled to share the exciting news that after nearly 13 years as an independent company, Betches Media is proud to announce we’ve been acquired and will be joining LBG Media plc! LBG is the UK-based owner of the youth publisher LADbible Group, and after getting to know their team, it became clear that LBG was the right place for Betches. From our mutual origins – both founded in 2011 by lifelong friends while in college – to our shared passion for building genuine connections with our audiences through highly engaging content, and our similar sensibilities around how to steadily build an enduring business, we are overjoyed to take on this next chapter together. Our three co-founders, Aleen Dreksler Samantha Sage and Jordana Abraham will continue to stay on at Betches and can’t wait to keep building the most powerful media group for the digital generation, alongside the lads at LBG! https://lnkd.in/eehs7_xA

    A Note From The Betches

    A Note From The Betches

    https://betches.com

  • View organization page for LBG Media plc, graphic
    LBG Media plc

    425 followers

    Today we announce the acquisition of Betches Media - a US-based media brand, founded by women for women, which has built up a uniquely engaged audience of over 250 million people a month. Betches is a brand with humour at its heart, and an authenticity that runs through everything they do. The news signals a step change for LBG Media: increasing our global audience, building on our portfolio of market-leading brands, and increasing our reach in the US - the world’s largest advertising market. LBG Media already has over 100 million social media followers in the US and this deal solidifies our commitment to being the global number one media owner for the youth generation.

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