JuiceMedia.AI

YouTube Dominates Streaming with Record-Breaking Viewership In May, #YouTube made up nearly 10% of all viewership on connected and traditional TVs in the United States, according to Nielsen’s monthly "The Gauge" report. This marks the largest share of TV for a streaming platform ever reported. Netflix followed in second place, claiming 7.6% of total viewership. Among streaming platforms, YouTube's dominance was even more pronounced, capturing close to 25% of the market share. How much of a role does YouTube play in your current marketing strategy?

Today, as we celebrate Independence Day, let us remember Dr. Martin Luther King Jr.'s timeless words: 'The time is always right to do what is right.' Happy 4th of July.

Balancing Digital Advertising and Regulation: The Impact on SMBs As Congress debates the American Privacy Rights Act, which aims to restrict data collection crucial for the ad industry, a new study by the Connected Commerce Council (3C) and Advertiser Perceptions reveals potential challenges for small and medium-sized business (SMB) advertisers and publishers. The study, “Digital Advertising: Balancing Regulation and Growth Opportunities for American Businesses,” highlights that 69% of SMBs rely on digital ads to attract new customers. Among these businesses, 59% found digital ads to be more effective than TV, radio, or print ads. Notably, 82% of SMBs attributed their revenue growth in 2023 to online advertising.

General Motors is on track to achieve its goal of placing 8% of its advertising with Black-owned media by 2025. Media Post highlighted the "significant changes" GM made in 2021 to partner with diverse media, including the launch of a $50 million diverse incubator fund over the next 10 years. This fund aims to support and scale diverse marketing companies, reflecting GM's commitment to diversity and inclusion. Starting from just 1% in 2021, their commitment to their goal is driving change and paving the way for a more inclusive future. 🚗✨

Advertising goes green ♻️ Reducing bid requests per impression has become a crucial KPI for lowering carbon emissions. Duration Media LLC. Media has launched a groundbreaking technology for publishers that significantly reduces the number of bid requests for a single impression. This new technology allows ad buyers to bid on a viewable impression with only one bid request, effectively cutting the carbon footprint of an ad placement by reducing 135 bid requests to one. Data centers powered by fossil fuel-based energy sources manage massive amounts of bid requests, consuming substantial electricity. By reducing bid requests and data transfers, companies can significantly decrease the energy required to power these data centers, thereby reducing their carbon footprint. This innovation represents a major step forward in creating a more sustainable advertising industry. 🌱

Instagram is testing unskippable ads, marking a significant shift in its advertising strategy. This change aims to boost ad effectiveness by ensuring certain promotional content is seen in full, echoing YouTube’s successful approach. 📊 Industry thoughts? Stanlei Bellan, Chief Strategy Officer at JuiceMedia.AI: "Advertisers and agencies favor unskippable ads. The key is balancing advertiser appeal and audience engagement while addressing the issue of 'fake' impressions from bots or inattentive viewers." Flynn Zaiger, CEO of Online Optimism: "This move is driven by profit as Meta struggles to extract more revenue from Facebook. However, many users might simply turn to a second screen." James Gerber, Head of Product at Measured: "Skipped ads don't incrementally impact sales. Preventing skips increases the value of each impression." While this strategy could attract more ad revenue, it's crucial for Instagram to balance advertiser needs with user experience to maintain platform appeal. Read more: https://lnkd.in/gTfuzjGt

Hot of the press: My interview with David Ogilvy❗ Well, maybe not that hot, and not a real interview (or was it?). Regardless, what he said back then is just as valuable, and brilliant today as it was all those years ago. Highlights: "BIG IDEAS! That's what the advertising business is all about." "A lot of people use research as a drunkard uses a lamp post, for support, not illumination." "You cannot BORE people into buying your product." "Look before you LEAP" "So-called creative people have NO monopoly on good ideas." "Are you having fun?" What is you favorite David Ogilvy quote? #advertising #davidogilvy #Interview #creativity #bigideas

According to Innovid's CTV Commerce 2024 report, CTV is becoming a crucial part of the CPG video mix, making up 49% of total video impressions for the last two years. Half of those surveyed are likely to search for an item after seeing it on TV, and 33% will scan a QR code on their TV if it leads to a familiar site. We read about it so you don’t have to. These are the highlights👇 - CPGs have the highest average CTV campaign reach (25.24%) across all verticals. - Interactive ads are driving engagement rates 10x higher than standard video formats. - Action-oriented CTAs like “Scan to Shop” or “Scan to Add to Cart” create urgency and drive consumer engagement. - Maximizing QR code visibility and reducing clicks to the desired action enhance interactive campaign success. Dan Mouradian, SVP, of Global Client Solutions at Innovid, states, "CTV is playing a powerful role in driving both awareness and outcomes up and down the purchase funnel. It is an important and growing channel for advertisers when it comes to influencing consumer decisions and enabling shoppable experiences.”

Netflix is projected to generate an impressive $70.44 in ad revenue per viewer for those watching at least once a month on any device, outperforming all competitors. Industry estimates highlight #Netflix's strong presence with over 20 million U.S. ad-supported users and 40 million globally. Here's how other platforms compare: 📺 Hulu: $45.87  📺 The Walt Disney Company: $37.87  📺 HBO Max: $26.49  📺 Peacock: $21.93  📺 Paramount+: $8.40

Reflecting on Cannes Lions International Festival of Creativity 2024: Here’s what we’re implementing into our strategy at Juice. 1. The power of creativity. Creativity extends beyond the creative idea and the ad campaign itself. The creative approach to how these ideas were brought to life through innovative media distribution in addition to traditional channels was energizing. 2. Focusing on sustainability. Building a creative and media approach that allows for sustained growth is critical. 3. Accelerating through digital transformation. Any channel can now be a lead channel. Great campaigns can start on social and end in a Super Bowl commercial activation. 4. Emphasizing diversity, equity, and inclusion. It's simple. Diversity drives better outcomes in every possible way. What are you adding to your strategy post-Cannes? 👇 #CannesLions2024 #JuiceMedia