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Google Warns AI Could Erode Trust in Digital Information👀 #Google researchers warn that #AI-generated low-quality, spam-like content could erode trust in digital information. Analyzing 200 incidents of AI misuse from January 2023 to March 2024, they found that AI can distort socio-political realities and scientific consensus. Common misuse includes the "liar's dividend," where individuals dismiss evidence as AI-generated, and monetization tactics like content farming and non-consensual intimate imagery. Most concerning is AI's use to influence public opinion, comprising 27% of cases through synthetic personas and falsified media on divisive topics. The findings highlight the urgent need to address AI misuse to protect the integrity of digital information. What strategies would you employ to balance the benefits of AI in content creation with the need to maintain public trust and ethical standards?

Why adtech embracing AI and automation is a risky long-term play, according to our President, Mark Zamuner. In an article featured on Retail TouchPoints, Mark highlights the critical need for a balanced approach in leveraging these technologies to maintain a competitive, equitable, and inclusive advertising ecosystem. "As AI and automation continue to transform adtech, it's crucial to understand the risks involved. While technologies like LLMs promise enhanced personalization and efficiency, their overreliance could widen the gap between big and mid-tier brands. Smaller advertisers, lacking in data resources, may struggle to compete effectively in bidding wars for premium placements, potentially diminishing their visibility and ROI," he states. As the industry evolves, strategic partnerships and a focus on brand equity and customer experience are vital for smaller brands aiming to thrive amidst technological advancements. Read the full article here: https://lnkd.in/gtKcNqe9 #AdTech #AI #Automation #DigitalAdvertising #MarketingStrategy #BusinessInsights

The summer of 2023 celebrated female empowerment with Taylor Swift, Beyoncé, and the "Barbie" movie starring Margot Robbie. As brands enjoyed the limelight, the challenge now is sustaining momentum. At Cannes Lions International Festival of Creativity, Gail Heimann (Weber Shandwick Collective), Lisa McKnight (Mattel), and Jess Weiner (Talk to Jess) emphasized authenticity in connecting with empowered young women. Heimann highlighted the growing influence of this Alpha demographic, set to outnumber baby boomers globally. McKnight underscored Barbie's commitment to inclusivity and emotional connection, reflecting on how the brand resonates across diverse audiences. Weiner highlighted the cultural impact of girls and their fandoms, stressing the need to value and understand their preferences. Read more on what female empowerment in media means for pay equity and industry strategy here: https://lnkd.in/gecej8r6 

According to The Drum, Paramount Global’s board of directors on Sunday approved a merger with Skydance Media in a deal valued at almost $8bn. The merger, a mix of stock and cash, marks a significant shift in the media landscape. This merger could revitalize #Paramount, introducing #Skydance Media’s production and multimedia capabilities to bolster the organization’s offerings as the entertainment and media landscape grows more competitive. “Skydance’s David Ellison will inject new life into Paramount by bringing it from the old-school entertainment world into the contemporary universe of Silicon Valley technology,” says Stanlei Bellan, chief strategy officer at omnichannel advertising platform Juice Media. Skydance’s in-house capabilities and relationships across media and technology – which include a deal with Chinese tech giant Tencent and Ellison’s familial ties to Oracle – “have already catapulted Skydance to the forefront of multiple initiatives, like games, software, sports and animation,” Bellan says. Combined with Paramount’s legacy entertainment offerings and established streaming service, new technological prowess will take the organization “to the next level,” Bellan predicts. Read more here: https://lnkd.in/dxxrmEbH

Meta is stepping into the realm of virtual influencers with the first test of its “AI Studio” platform. This new tool allows Instagram influencers to create #AI versions of themselves, or “AI agents,” that can engage with followers via direct messaging. According to #Meta CEO Mark Zuckerberg, the initial test involves 50 creators, with plans to expand over the next month. These custom AI agents, marked with a star icon and disclaimers, are designed to communicate with the influencer’s personality and answer user questions. Creators can pull information from their social media presence to train these AIs and can restrict them from certain topics to maintain brand authenticity. Zuckerberg emphasized transparency, ensuring users know they are interacting with a bot. This innovation opens up possibilities for small businesses and brands to use AI agents for customer and e-commerce support. Following TikTok’s advancements with virtual influencers, how do you think AI agents will impact the future of social media engagement?

The winner of the debate is 🥁🥁🥁 … advertisers? According to EDO, Inc. Ad EnGage, national TV advertising revenue for the presidential contender face-off totaled $3.7 million across ten broadcast and cable networks. A significant portion of this revenue—$2.0 million—came from pharmaceutical advertising, targeting the older-skewing audience. Notably, about two-thirds of the viewers were over 55, highlighting the importance of understanding audience demographics. The event saw approximately 138 total airings, delivering a staggering 763.5 million impressions.

YouTube Dominates Streaming with Record-Breaking Viewership In May, #YouTube made up nearly 10% of all viewership on connected and traditional TVs in the United States, according to Nielsen’s monthly "The Gauge" report. This marks the largest share of TV for a streaming platform ever reported. Netflix followed in second place, claiming 7.6% of total viewership. Among streaming platforms, YouTube's dominance was even more pronounced, capturing close to 25% of the market share. How much of a role does YouTube play in your current marketing strategy?

Today, as we celebrate Independence Day, let us remember Dr. Martin Luther King Jr.'s timeless words: 'The time is always right to do what is right.' Happy 4th of July.

Balancing Digital Advertising and Regulation: The Impact on SMBs As Congress debates the American Privacy Rights Act, which aims to restrict data collection crucial for the ad industry, a new study by the Connected Commerce Council (3C) and Advertiser Perceptions reveals potential challenges for small and medium-sized business (SMB) advertisers and publishers. The study, “Digital Advertising: Balancing Regulation and Growth Opportunities for American Businesses,” highlights that 69% of SMBs rely on digital ads to attract new customers. Among these businesses, 59% found digital ads to be more effective than TV, radio, or print ads. Notably, 82% of SMBs attributed their revenue growth in 2023 to online advertising.