GALE

Influencers and social media are fundamentally intertwined, but to build the strongest content and strategies, marketers must understand the unique role each plays. In LBBonline - Little Black Book, GALE's Eri Mizobe and Erica Goren discuss how they strategically leverage both for clients across industries, as well as the opportunities and challenges brands face in this space. Read here: https://bit.ly/3WlZiQ3

“Building customer trust is a priority for brands today owing to the increasing relevance of first party and zero-party data. Strong data privacy practices not only protect consumers but also enable businesses to unlock real value.” Director of Paid Social Chaitanya A C V breaks down why consumers' increased concern about data privacy presents a golden opportunity for brands to build strong, authentic relationships with their audiences. Read more in Storyboard18: https://bit.ly/3XZSUQH

As a Business Agency, GALE has always prioritized understanding our clients' businesses and how they operate in order to help them grow. Our CEO, Brad Simms, spoke with Digiday about how our recently launched Alchemy Ai platform supports our strategists in this mission. Read more: https://bit.ly/3LfsSRU

“Future-readiness is thinking about being ready, and then making a plan for how you navigate all that.” Chief Innovation Officer Benjamin James joined Regan Robinson on the Future Fit podcast to discuss how he stays future ready in a fast-paced world, focusing on why innovation is core to everything we do at GALE. Listen here: https://apple.co/3zxuyDV

Just a few years ago, GALE didn’t have a media practice. Now, we manage more than $1 billion in media spend for our clients. GALE CEO Brad Simms spoke with ADWEEK about the process of building our media practice from scratch, and what it takes to be successful. Read here: https://lnkd.in/gukK5Wfa

“Everyone wants something custom, everyone wants to work with creators, and now creators are expanding from people who are making content about games to making gaming content.” GALE’s Max Bass spoke with IAB about the gaming trends brands need to stay ahead of this year. Check out the highlights and link to the full interview below.

Despite there being more than 3 billion gamers worldwide, many brands remain hesitant to invest marketing dollars in this space. Why? Gaming has a branding problem. Learn what needs to change to shift perceptions and help brands recognize the opportunities they're missing by skipping out on gaming from leaders at National Women's Soccer League (NWSL), Activision Blizzard, Lenovo and GALE CEO Brad Simms: https://lnkd.in/gkTGvfwP

With the increased demand for always-on content and modern audience-driven marketing, GALE has bolstered our social-first marketing team. Comprised of experts across PR, social, influencer, content, community management, paid media, and more, the team is designed to be agile and act quickly, turning digital conversations into powerful campaigns. Read more in Ad Age: https://bit.ly/3RTxP6N

The inaugural Cannes Lions Creator program brought an influx of influencers and creators to the Croisette this year. Marketing Brew asked: Did it pay off? GALE's Halle Alice shared her take. Read here: https://bit.ly/4bvOZy6

"Looking ahead, I hope to see more young creators actively participating in and shaping the discourse at Cannes." GALE's Halle Alice shared her reflections on #Cannes as a Gen Z content creator and first-timer at the festival. Read in LBBonline - Little Black Book https://bit.ly/4cc9otj