Fluvio is a consulting firm built for the realities of the modern technology business, in which speed and execution are non-negotiable. Fluvio provides flexible consulting services to help software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact campaigns. With niche experience operating within startups, global enterprises, and everything in between, we replicate proven product marketing techniques that excel in fast-paced, high-growth environments. We offer a suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle. 👉 Consulting - Quickly tackle the most critical go-to-market challenges by embedding Fluvio’s elite product marketing consultants into your organization 👉 Workshops - Gain insight, alignment, and deploy strategies to scale with in-person and remote product marketing workshops based on Fluvio’s proprietary GTM Model 👉Recruiting & Talent Development - Find long-term success with your product marketing function by attracting, recruiting, and nurturing top-tier product marketing talent 💸 Venture Investing - Secure funding with benefits; Fluvio Ventures allows startups to bring product marketing and GTM leaders onto their cap tables and into their day-to-day operations
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Denver, Colorado 80211, US
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From customer research to upcoming go-to-markets, the list of cross-platform projects for the ABC Fitness #productmarketing function was long and growing. Discover how Fluvio deployed a team of #PMM consultants to both keep up with business demands and provide strategic advice and support, featuring ABC VP Platform Marketing Candice Mueller. 🏋️♂️ https://lnkd.in/gWyxCKGU
From customer research to upcoming go-to-markets, the list of cross-platform projects for the ABC Fitness #productmarketing function was long and growing. Discover how Fluvio deployed a team of #PMM consultants to both keep up with business demands and provide strategic advice and support, featuring ABC VP Platform Marketing Candice Mueller. 🏋️♂️ https://lnkd.in/gWyxCKGU
Marketecture: often a controversial topic. And it should be! Naming your solutions, products, and features ideally surfaces healthy debate among leaders. ⚔ An unclear marketecture is a recipe for future headaches. If you’ve been in seemingly endless naming discussions whenever new features go to market, you can relate. Discover how Fluvio approaches effective #marketecture builds, as explained by our founder Devon O'Rourke: https://lnkd.in/gZHG3rhd
McKinsey’s recent report on product marketing “affirmed the pivotal role of PMMs in helping their companies’ products propel growth.” Of course, that’s not news to the Fluvio team. Our big takeaway? The data to back up their statement. The PMM:PM ratio of bottom-quartile performers was 12 percentage points lower than top-quartile organizations. 💡 With our Recruiting offering, Fluvio helps organizations close the ratio gap and make the right personnel investments in expert product marketers. 🌟 And if you’re a PMM looking for your next role, check the comments for a new FTE position we’ve just listed with a Fluvio client.
🎙️ On the latest episode of Embracing Erosion, Devon was joined by Alex Pattis, General Partner at Riverside Ventures and founding team member of Hampton. Alex is also the co-founder of Last Money In Media, a leading VC newsletter that explores Special Purpose Vehicles (SPVs) within the Venture Capital ecosystem. As a prominent advocate for the SPV investment format over the traditional VC fund model, Alex brings a wealth of knowledge and experience to the table. This episode dives deep into: 🌟 How to scale a company from concept to a 9-figure exit 🔄 Breaking away from the traditional consulting model and applying product approaches ⏩ The importance of iterating quickly and often with messaging 💸📈 Key signals to watch when investing in startups Don't miss this insightful conversation. Listen now 👉 https://lnkd.in/gEKv5ghE #VentureCapital #SPVs #StartupInvesting #ProductMarketing
Recruiting great PMMs is hard... And if you're a talented product marketer, finding that perfect fit with an org that truly values product marketing is...maybe even trickier?! Well, Fluvio is here to help! One of our market-leading clients is trusting us to find their next great PMM 📢 If any industry needs the very best PMMS, it's this one ☝️ - Join a market leader in consumer-directed healthcare solutions, impacting over 29 million members and processing $8.9 billion annually. 🏥💸 Be part of a team that drives innovation and efficiency in an evolving healthcare landscape, delivering cutting-edge solutions for top health insurance plans, TPAs, and financial institutions. Apply now!
In the latest episode of Embracing Erosion, Devon brings friend of the pod Derek Osgood, the Co-Founder and CEO of Ignition back on.🎙️ They dicsus the latest release at Ignition aimed to dramatically enhance the onboarding experience, bring AI to the forefront, and expand use cases across the full Product team's scope 🤖📈 Give it a listen 👇 https://lnkd.in/gD8M4YKM
Effective interview skills don't come naturally to many. Defining an interview structure and tactics for your team can help you make quick impacts across any reserach initiative. 64.6%* of #pmm teams are responsible for customer and market research. In fact, this was the 4th most common responsibility reported for product marketers. So, the pressure is on to deliver! Looking a starting point? Read Tom Crist's article on mastering customer & market interviews here ⤵ https://lnkd.in/g95DjJAA *per Product Marketing Alliance's 2024 State of Product Marketing Report
How well is my product marketing team doing? Do I have the maturity that I want in the function? How could I measure all this? These are questions we heard from many #pmm leaders. So, last year, we developed and launched the Fluvio GTM Assessment. When you purchase an assessment, you get more than just scoring. GTM Assessments come with in-depth analysis from Fluvio's consulting teams, complete with suggested focus areas and observed trends. Q3 is around the corner. It's an ideal time to set a baseline you can use to demonstrate progress against at EOY. Check out how to create your PMM benchmark here: https://lnkd.in/gyyHj3CB
🚨 New podcast alert! In the latest episode of Embracing Erosion, Devon O'Rourke talks to Amanda Groves 🏃🏼♀️, VP of Product Marketing at Enable and one of Sharebird's top 100 product marketing leaders in 2022 and 2023. 💡 Together they break down the recent McKinsey & Company report on product marketing, the latest data from the Product Marketing Alliance, and more. Listen to the full interview here 👉 https://lnkd.in/gW8gB9ac and comment with your thoughts below 👇