Aqfer

Happy Fourth of July from our team to yours. May your grills stay hot and your beers stay cold! #julyfourth #fourthofjuly #ooo

We recently caught up with our very own Amazon Web Services (AWS) DeepRacer champ, Ross Williams to dive deep into his Machine Learning and AI expertise. In case you missed it, Ross won the Global Virtual Champion title at the 2023 DeepRacer Virtual Championship. He's been perfecting his DeepRacer model for years, learning a ton about AI and machine learning along the way. Click below to learn more about Ross's DeeepRacer journey, and get a few insights to help level up your AI/ML expertise. https://hubs.ly/Q02DmG3C0 #AI #ML #machinelearning #deepracer #awsdeepracer

⚡Key insight ⚡ from our latest white paper, which covers everything you need to prepare for the Cookiepocalypse: Statistical IDs offer a much-needed salve in a world without third party cookies. Statistical IDs do not require directly identifying a user. They operate by analyzing patterns in anonymized data to make probabilistic connections between different data points likely representing the same individual. This allows for building richer consumer profiles for ad targeting and analytics without exposing or storing personal information. Learn more about Statastical ID's (and more!) Download your free copy here: https://hubs.ly/Q02DmG6-0 #cookiepocalypse #thirdpartycookies #firstparty #googleprivacysandbox #cookies #thirdparty #CHIPS #partitionedcookies

3 Reasons to start prioritizing your response to Google CHIPS: Without implementing partitioned cookies, you will likely see negative affects on digital advertising like: 1. Loss of Targeting Precision 2. Decrease Advertising Revenue 3. Impact on Data Monetization Read More: https://hubs.ly/Q02DmCny0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation

Are you up to speed on the latest in the ongoing Cookiepocalypse saga? Google recently announced CHIPS, or, Cookies Having Independent Partitioned State. This update demands immediate attention, especially giving further delays to the third-party cookie deprecation timeline. Our CEO Dan Jaye wrote an in-depth piece on CHIPS, diving deep into impacted business areas and use cases, integration of CHIPS into existing strategies, and detailing practical solutions. Read more: https://hubs.ly/Q02Cd4Cq0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation

If you're experiencing perpetual whiplash trying to follow Google's Cookiepocalypse updates, you're not alone. From partitioning to deprecation, there's a lot of understand and prepare for. Our latest white paper explores everything you need to know about the future of third-party cookies, including how to build CHIPS in your existing indentity strategies as you plan for a cookieless landscape in the near-term future. Click here to download the free paper: https://hubs.ly/Q02Cd4Cp0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation

At Cannes? Mark Sneathen and Daniel Jaye are boots on the ground. Would love to connect to chat about the Aqfer roadmap, first party, marketing data, tag management and more! Message either one of the gentlemen above to grab time or coffee!

In the world of AI, the age-old question of changing a lightbulb gets a new twist. Our Principal Solutions Architect Robert MacInnis gives thoughts about a dream team of AI bots: - Diagnostic Bot: Spots the problem. - Inventory and Ordering Bot: Ensures we have what we need. - Logistics Bot: Handles delivery. - Installation Bot: Gets the job done. Working seamlessly together, they showcase the power of integration and adaptability. Real-world application? Think marketing data: - Data Gathering Bot: Collects insights. - Data Analysis Bot: Interprets the findings. - Data Transformation Bot: Cleans and formats. - Data Storage Bot: Safely stores the data. These bots collaborate to streamline processes, ensuring efficient and effective strategies. Whether it’s changing a lightbulb or revolutionizing marketing, AI teamwork shines bright.

Going to IAB Tech Summit June 11-12? Let's have a chat! Tom Winchell and Jeffrey Storan will be in attendance, so if you want to grab some time during happy hour or networking breaks, they'd love to connect. Lots of great sessions happening around Identity Strategies, Post-cookie success, AI revolution and infrastructure, and privacy regulations. Excited to be part of this one!

NEW Whitepaper: As the era of third-party cookies draws to a close, the advertising landscape is undergoing a seismic shift. Our latest whitepaper, "CHIPS Ahoy! Navigating the Future of Advertising Without Third-Party Cookies," unveils strategic insights to thrive in this new era. Discover: - Google's phased approach to cookie deprecation - Impacts on audience targeting and personalization - The role of the UK Competition & Markets Authority - Introducing CHIPS: Cookies Having Independent Partitioned State Stay ahead of the curve and learn how to harness CHIPS to: - Maintain attribution accuracy - Preserve audience targeting capabilities - Safeguard data integrity - Adapt to a privacy-centric digital ecosystem Dive deep into practical strategies to: - Maximize CHIPS in identity graphs - Leverage CHIPS for paid media measurement - Activate data responsibly in owned media - Adopt a "good, better, best" approach for preparation Ready to navigate the cookiepocalypse and unlock new advertising opportunities? https://lnkd.in/e9gxpuGc