Unlocking the Power of Identity Resolution: From Cookies to AI Understanding your audience across multiple touchpoints is crucial. But how has this process evolved? Our latest blog post dives deep into the Four Stages of Identity Resolution: 1️⃣ Cookie-based Tracking 2️⃣ Deterministic Matching 3️⃣ Probabilistic Matching 4️⃣ AI and Machine Learning Integration Discover how each stage builds upon the last, providing marketers with increasingly powerful tools for audience targeting and personalization. Ready to elevate your marketing strategy? Learn how to create a unified view of your customers and deliver seamless, personalized experiences across all channels. 👉 Read the full article on our website: https://lnkd.in/eaCjHmWD #IdentityResolution #MarketingStrategy
Aqfer
Software Development
The Low-Code Alternative to Building Everything In-House: Move from Do-It-Yourself to Do-It-Together.
About us
Founded in March 2018, Aqfer delivers a Marketing Data Platform as a service, enabling companies to get to the truth quickly about their customers and their data. Solving for the most modern and pressing marketing data challenges, we focus on helping marketing solution providers deliver on key business outcomes. Specifically, we help companies solve for four key problems: Complex and growing data - Aqfer removes the barriers in processing and deriving value from high volume, complex data sets Shifting Privacy Regulations - We’ve got you covered with a system that immediately delivers privacy-compliant code, wherever you operate Limited Engineering Resources - Free up engineers to focus on building your unique IP rather than retiring technical debt Rigid Data Architectures - Meet the need to activate data in real-time across the internet, at scale
- Website
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http://www.aqfer.com
External link for Aqfer
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Data Lake, CDP, SaaS, MarTech, AdTech, Big Data, and Marketing Data
Locations
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Primary
1250 Broadway
New York, 10001, US
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9100 Conroy Windermere Rd., Suite 200
Windermere, FL 34786, US
Employees at Aqfer
Updates
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📊 Data-Driven Customer Experience: The Key to Business Success in 2024. In our increasingly connected world, personalized experiences are no longer a luxury—they're an expectation. Did you know that 66% of consumers say encountering non-personalized content would stop them from making a purchase? Our latest blog post explores how businesses can leverage data to create customer-centric experiences that drive engagement, loyalty, and growth. We dive into: 🔎 The power of first-party data collection 🔎 AI and machine learning for enhanced personalization 🔎 Creating seamless omnichannel experiences 🔎 Privacy-first identity solutions 🔎 Robust identity resolution technologies 🔎 Building trust through transparency Read the full article to discover real-world examples from industry leaders like Disney, Netflix, and Starbucks, and learn how your business can stay ahead in the personalization game. https://lnkd.in/eXuvv4-f How is your company adapting to the demand for personalized experiences? Share your thoughts below! 👇
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Happy Fourth of July from our team to yours. May your grills stay hot and your beers stay cold! #julyfourth #fourthofjuly #ooo
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We recently caught up with our very own Amazon Web Services (AWS) DeepRacer champ, Ross Williams to dive deep into his Machine Learning and AI expertise. In case you missed it, Ross won the Global Virtual Champion title at the 2023 DeepRacer Virtual Championship. He's been perfecting his DeepRacer model for years, learning a ton about AI and machine learning along the way. Click below to learn more about Ross's DeeepRacer journey, and get a few insights to help level up your AI/ML expertise. https://hubs.ly/Q02DmG3C0 #AI #ML #machinelearning #deepracer #awsdeepracer
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⚡Key insight ⚡ from our latest white paper, which covers everything you need to prepare for the Cookiepocalypse: Statistical IDs offer a much-needed salve in a world without third party cookies. Statistical IDs do not require directly identifying a user. They operate by analyzing patterns in anonymized data to make probabilistic connections between different data points likely representing the same individual. This allows for building richer consumer profiles for ad targeting and analytics without exposing or storing personal information. Learn more about Statastical ID's (and more!) Download your free copy here: https://hubs.ly/Q02DmG6-0 #cookiepocalypse #thirdpartycookies #firstparty #googleprivacysandbox #cookies #thirdparty #CHIPS #partitionedcookies
CHIPS Ahoy! Navigating the Future of Advertising Without Third-Party Cookies | Aqfer
https://aqfer.com
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3 Reasons to start prioritizing your response to Google CHIPS: Without implementing partitioned cookies, you will likely see negative affects on digital advertising like: 1. Loss of Targeting Precision 2. Decrease Advertising Revenue 3. Impact on Data Monetization Read More: https://hubs.ly/Q02DmCny0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation
Consequences of Failure to Adapt to Cookie Partitioning | Aqfer
https://aqfer.com
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Are you up to speed on the latest in the ongoing Cookiepocalypse saga? Google recently announced CHIPS, or, Cookies Having Independent Partitioned State. This update demands immediate attention, especially giving further delays to the third-party cookie deprecation timeline. Our CEO Dan Jaye wrote an in-depth piece on CHIPS, diving deep into impacted business areas and use cases, integration of CHIPS into existing strategies, and detailing practical solutions. Read more: https://hubs.ly/Q02Cd4Cq0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation
Third-Party Cookies: Not Disappearing, But Undergoing Transformation | Aqfer
https://aqfer.com
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If you're experiencing perpetual whiplash trying to follow Google's Cookiepocalypse updates, you're not alone. From partitioning to deprecation, there's a lot of understand and prepare for. Our latest white paper explores everything you need to know about the future of third-party cookies, including how to build CHIPS in your existing indentity strategies as you plan for a cookieless landscape in the near-term future. Click here to download the free paper: https://hubs.ly/Q02Cd4Cp0 #CHIPS #partitionedcookies #cookiepocalypse #thirdpartycookies #Google #googleprivacysandbox #dataprivacy #thirdparty #cookiedeprecation
CHIPS Ahoy! Navigating the Future of Advertising Without Third-Party Cookies | Aqfer
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At Cannes? Mark Sneathen and Daniel Jaye are boots on the ground. Would love to connect to chat about the Aqfer roadmap, first party, marketing data, tag management and more! Message either one of the gentlemen above to grab time or coffee!
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In the world of AI, the age-old question of changing a lightbulb gets a new twist. Our Principal Solutions Architect Robert MacInnis gives thoughts about a dream team of AI bots: - Diagnostic Bot: Spots the problem. - Inventory and Ordering Bot: Ensures we have what we need. - Logistics Bot: Handles delivery. - Installation Bot: Gets the job done. Working seamlessly together, they showcase the power of integration and adaptability. Real-world application? Think marketing data: - Data Gathering Bot: Collects insights. - Data Analysis Bot: Interprets the findings. - Data Transformation Bot: Cleans and formats. - Data Storage Bot: Safely stores the data. These bots collaborate to streamline processes, ensuring efficient and effective strategies. Whether it’s changing a lightbulb or revolutionizing marketing, AI teamwork shines bright.
How Many AI Bots Does it Take to Change a Lightbulb?
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