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Today, we announced the launch of ArtBotAI, our next-generation intelligent content platform, which now leverages Gen AI large language models. Alissa Hansen, Chief Product Officer, leads ArtBot and will oversee the global roll-out of ArtBotAI. “Our clients want to maximize the value of their content as well the precision and performance of their media investments,” said Hansen. “With the ability to adapt to existing client technology and powered by Omni, ArtBotAI will use creative engineering to deliver scaled content of the highest quality and provide a 360 view of content performance.” ArtBotAI is part of Omnicom’s strategy to infuse Gen AI into every facet of its business to make its people more effective, its operations more efficient and to drive transformative outcomes for clients. https://bit.ly/3zK5md8