AEG Global Partnerships

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🎇 Happy Fourth of July from AEG Global Partnerships! 🎇   Come celebrate Independence Day with us at tonight’s big match!    In just a few hours, the LA Galaxy’s Fourth of July home match presented Yaamava’ Resort & Casino at San Manuel, against LAFC will be taking place at the historic Rose Bowl Stadium, and you won’t want to miss it! Event Highlights: Exclusive Giveaway: The first 25,000 fans will score a special LA Galaxy x Rose Bowl poster. Flyover: You won’t want to miss the amazing flyover by the Condor Squadron, honoring our nation's heroes. National Anthem: Sung by Senior Airman Alycia Cancel, U.S. Air Force Band of Pacific-Asia. DJ Sets by AFROJACK: Jam to pregame and halftime sets by the Grammy Award-winning DJ. SoccerFest: From 2:30-6:30 p.m. PT, enjoy live music, food trucks, games, and more! Fireworks Show: After the match, enjoy the West Coast's longest-running fireworks show! Click here for all the details and more: https://lnkd.in/gmH8N-5e   Come join us for a night of soccer, celebration, and awesome fireworks. Let’s make this Fourth of July unforgettable! 🚀🎆   #LAGalaxy #July4th #RoseBowl #IndependenceDay #ElTráfico #YaamavaResortandCasinoatSanManuel #Gameday

American Express Presents BST Hyde Park 2024 is in full swing! ☀ 🎶 Kicking off on June 29, we've already had an amazing start and there's so much more to come until July 14. A huge thank you to all our partners for helping bring this event to life. Your support is instrumental in creating these magical experiences for fans. Join us for more incredible performances and exciting partner activations on site. Don't miss out! Check out the link below for more info on the festival and to see which partner activations you can explore. 🎤🎸 More info here: https://lnkd.in/gmXeZPCF See you there! 🌳✨ #BSTHydePark #AEG #FestivalSeason

We had an incredible time at SBJ's Brand Innovation Summit in Chicago this week! 🌟 The "Insiders Weigh in on the Biggest Industry Issues and Trends" panel featured our very own COO of AEG Global Partnerships, Nick Baker, along with some of the top minds in the industry. Panelists included: - Seth Ader, Vice President, Brand Marketing, ESPN - Nick Baker, Chief Operating Officer, Global Partnerships, AEG - Dan Gaiman, Vice President, Partnership Development, U.S. Soccer - Nick Kelly, Vice President, Sponsorships and Partnerships, Verizon - Stephanie Marciano, Head, Sports and Entertainment Marketing, Ally Financial - Tai Morshed, Senior Vice President, U.S. Strategy & Operations and Global Digital Partnerships, ONE Moderated by the esteemed Terry Lefton, Editor-at-Large at Sports Business Journal, the discussions were as engaging as they were enlightening. A big thank you to the other panelists, Terry, and SBJ for organizing such a fantastic event. Check out some of the photos from the panel below! #SBJ #BrandInnovation #SportsBusiness #Partnerships #IndustryTrends #AEG

 Exciting News!  The LA Galaxy, Dignity Health Sports Park, and the maker of the HERDEZ® brand are teaming up to spice up game days with a brand-new partnership!    We're thrilled to announce that the HERDEZ® brand, the No. 1 selling salsa in Mexico, is now the official salsa of the LA Galaxy and an official partner of Dignity Health Sports Park. This first-of-its-kind collaboration will bring the bold and authentic flavors of Mexico to soccer fans across Southern California.   Get ready to enjoy HERDEZ® salsa at every Galaxy home game, with premium offerings available at all stadium concessions. Plus, look out for engaging fan activations and exclusive content throughout the season!   Read more about this exciting partnership here: https://lnkd.in/evdWqubT #LAGalaxy #Herdez #GameDayFlavors #Partnership #Soccer #AEGGlobalPartnerships

On day one of 2024 Green Sports Alliance Summit, hear welcoming remarks from Chief External Affairs Officer, Martha Saucedo, and join a "Sustainability Across the Enterprise" panel with AEG Leadership featuring Chief Operating Officer of AEG Sports, Kelly Cheeseman, Chief Operating Officer of Goldenvoice & Festivals, Melissa Ormond, Co-Chief Operating Officer of Global Partnerships, Russel Silvers , and moderated by VP of Sustainability, Erik Distler . 🎤🌿 On day two, get ready for the "Applying the Sustainability Lens Across the Music Lifecycle" featuring Director of Festivals at Goldenvoice, Michael Ilves, EVP of Global Philanthropy and Social Impact at Sony Music Entertainment, Towalame Austin, and President of Three Squares Inc., Jamie Nack, moderated by Senior Manager of Live Events, Sustainability at AEG, Meghan Tierney. 🎶🌍 Register now at https://lnkd.in/dNNAM2q! 🔗 #24GSASUMMIT #FasterTogether

We are thrilled to announce a new marketing partnership between AstroTurf Corporation and the LA Galaxy! As the Official Synthetic Turf and Hybrid Turf Partner of the club, AstroTurf will continue to bring its innovative turf solutions to our fields, enhancing the playing experience for our athletes and fans.   Read more about it: https://lnkd.in/gYi-jR2Y   #LAGalaxy #AstroTurf #Partnership #SportsInnovation #AEGGlobalPartnerships

Be sure to check out the below Forbes article highlighting our incredible team and the magic of Stagecoach 2024! 🏜️ From the meticulous transformation of the festival grounds to the incredible performances and innovative brand activations, our team’s hard work shines through. Featuring interviews with Stacy Vee, Alexandra McArthur, and Samantha Fernandez, the article delves into the unique blend of country music, immersive experiences, and vibrant brand activations that make Stagecoach so special. Their dedication and vision are truly the driving force behind the festival’s success. A big thank you to Forbes and Eric S. Fuller for capturing the essence of Stagecoach and spotlighting the efforts of our AEG Presents and Goldenvoice team. It's a great read to kick off your Memorial Day weekend! Check out the full story here: https://lnkd.in/gAyEbuSx

🏒 Playoffs Fever! 🏒 We can’t wait for tonight’s playoff game at Crypto.com Arena as our LA Kings take on the Edmonton Oilers! It’s going to be a nail-biter, and we’re all pumped to cheer them on. Let's show our Kings some love and bring home that win! Go Kings Go! 👑🏒 #Playoffs #HockeyNight #GoKingsGo #Crypto.comArena #TeamSpirit #PlayoffFever

Today AEG is proud to announce the renewal of our long-standing partnership with Yaamava’ Resort & Casino at San Manuel! For the past 16 years, our collaboration with Yaamava’ has been nothing short of extraordinary, bringing unforgettable sports and live entertainment experiences to Southern California. Today, we are honored to be reaffirming our commitment to creating lasting memories for our fans and making a positive impact in our communities together.   To learn more about today’s news and the next chapter of our partnership, be sure to check out today’s issue of SBJ linked here: https://lnkd.in/gMWPmQ2v Thank you to, the San Manuel Band of Mission Indians, the entire team at Yaamava’ and everyone at AEG who has been a part of this incredible journey for close to two decades now. Here’s to many more years of partnership, innovation, and success to come!  #PartnershipRenewal #Yaamava #SanManuelBandofMission Indians #AEG #AEGGP #SouthernCaliforniaEntertainment #CommunityImpact #LAKings #LA Galaxy, #OntarioReign #Crypto.comArena #DignityHealthSportsPark