Legends

Just one month ago, we welcomed fans for the first time into the new Real Madrid C.F. Flagship Megastore at the Santiago Bernabéu stadium. After many years of planning, building, and bringing the spectacular new shopping experience to life, we have broken all the club’s historical sales records in the first month, further solidifying the store as the commercial icon in Real Madrid's new stadium.    SERGIO NIETO UGEDA Vice President of Merchandise, Iberia at Legends, commented: “The opening of the Real Madrid Flagship Megastore is the culmination of a project that was born four years ago with the conceptualization of the renovation of the Santiago Bernabéu stadium. In partnership with Real Madrid, we have worked with dedication and many hours of study of absolutely every detail, having managed to design the most spectacular retail space of a world-class sports club. For Legends, it is an emblem and a source of pride to welcome all club members, Madridistas, and fans worldwide to our Megastore in a unique space where they can share an experience at the level of Real Madrid's successes.”   The new Real Madrid flagship megastore, measuring 2,800 square meters, provides visitors with an immersive digital experience with more than 40 meters of LED screens, a wide range of merchandise and a new personalisation area for all their favorite player shirts, delivering a customer experience bringing fans ever closer to their team.    Legends proudly plays at a world class level as Real Madrid’s global omnichannel merchandise partner for all retail stores, eCommerce, franchise program and master licensee of the club's global licensing program. #TheLegendsWay   ¡Hala Madrid!

Legends is excited to announce a new 10-year multimedia rights partnership with Florida State University Athletics!    This agreement builds on our relationship with FSU, where our Legends team also currently supports premium seating for the $260 million renovation of Doak Campbell Stadium and manages hospitality, including concessions, premium suites and clubs, and catering for FSU Athletics.    Learn more: 📺 Sports Business Journal interview with Michael Alford, M.Ed., Vice President and Director of Athletics at Florida State, and Mike Behan, President, Legends: https://lnkd.in/gNacYHrf 📰 Story from Ben Portnoy at Sports Business Journal: https://lnkd.in/gz5kj4Uy 🗣️ Press release:  https://lnkd.in/g7zmVafn   #TheLegendsWay

Spending summer on the Champs Élysées! 👕🇫🇷🥇   The 1,000 m² Paris 2024 megastore in the heart of Paris is now open to the public and is the ideal shopping destination for anyone wanting to take home a souvenir of the Paris 2024 Games.   The megastore is operated by Legends, the onsite official store operator at the Paris 2024 Olympic and Paralympic Games, operating 150 official stores at Paris 2024 competition and celebration venues, featuring around 1,000 different official products.     Read more about the megastore: https://lnkd.in/gppAtxnt

In celebration of Pride Month, Senior Vice President of Human Resources Alyssa Goldberg, SHRM-SCP, and Regional Employee Experience Manager, Hospitality, Dillian Frelow, discussed the Legends' value of bringing one's best (and true) self to work every day. Checkout this snippet from the conversation.   We value every member of our Legends team and believe by fostering an environment where employees can bring their authentic selves to work, we cultivate a rich array of diverse ideas and powerful innovation. Legends is proud to support the LGBTQI+ community. #TheLegendsWay

The DIRECTV Soccer Champions Tour is back! Congrats to our partners at Soccer Champions Tour and DIRECTV on this continued partnership to bring U.S. soccer fans the world's best this summer. Six matches between Real Madrid C.F., FC Barcelona, AC Milan, Manchester City Football Club, and Chelsea Football Club to be played in iconic stadiums across major markets in the United States. And the new DIRECTV Champions Lounge - NYC's summer home for soccer from July 4 - August 10 👏 👏 #TheLegendsWay #SoccerChampionsTour

Another historic sports moment for one of our legendary partners! Congratulations to the International Cricket Council Men’s T20 World Cup on a record-breaking crowd for a U.S. cricket match at the India vs. Pakistan match on Long Island yesterday.    Our hospitality team has delivered a globally influenced menu for fans at the U.S. venues for Cricket World Cup in New York and Florida, with concession and premium offerings representing diverse cultures and palates. And long before the tournament began, our IQ team supported the ICC with audience and price modeling to develop revenue projections for the entire tournament.   Read more about our food offerings on Long Island in this Newsday article highlighting “Can’t-Miss Snacks at Cricket World Cup”: https://lnkd.in/gZ7dKvYA   #TheLegendsWay #T20WorldCup

Congratulations to our partners at the National Women's Soccer League (NWSL), Chicago Red Stars, and Bay FC on this incredible milestone! Legends is proud to have served as the digital ticketing agency for the Red Stars providing digital marketing strategy and execution to drive ticket sales and help make last night's match in Chicago the highest-attended NWSL match in history. #TheLegendsWay

From the tennis court to the business playing field, Lyn Gillies always maintains an advantage!��🎾💪   The LEAGUE of Legendary Women’s latest “A League of Her Own” honoree was recently promoted (congrats, Lyn! 👏) thanks in no small part to her active personal lifestyle and proactive attitude as a leader at Legends.   With her star-studded track record of partnership strategy, Lyn has innovatively served a wide range of sports & entertainment Legends partners. We’re excited to recognize her openness to collaboration and team-first mentality as critical components of her development as a person and professional! 🤝🏆📈   The LEAGUE of Legendary Women proudly celebrates and supports female Legends employees globally. Check out current Legends job listings for the chance to join amazing teammates like Lyn! https://lnkd.in/gjc_SpnD

¡Hala Madrid!   Congratulations to our partners at Real Madrid C.F. on winning their 15th UEFA Champions League title!   While the club was battling for the title in London, our Hospitality team served nearly 80,000 passionate fans at the Santiago Bernabeu stadium who were cheering on Real Madrid at a massive watch party.    #TheLegendsWay #RealFootball #CHAMP15NS

We are excited to partner with ALUM on the launch of a new real estate brand providing luxury residences and exclusive member clubs designed to heighten the college town experience. Read More: https://lnkd.in/gTEJeUnr   “College towns are special places that hold immeasurable value in our hearts, and countless people travel to these cities every year for sports games and other events. ALUM was founded to celebrate these unique destinations and foster a deeper sense of camaraderie within them,” said David Vialli, Co-Founder of ALUM.   Mike Behan, President, Legends College added: “ALUM answers to a growing segment of sophisticated consumers who want the best in hospitality, no matter where they are. We are excited to partner with ALUM to deliver an exceptional private membership and dining experience at each location that brings people together around their shared passion for the local university.”   The ALUM partnership builds on Legends’ vast experience delivering premium experiences across college campuses.