🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
ADWEEK
Technology, Information and Media
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All the news, insights and inspiration you need to know in advertising, marketing and media.
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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Updates
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EXCLUSIVE | Conmebol’s first Copa América in the United States since 2016 has been a massive success for TelevisaUnivision, whose live sports coverage currently accounts for 19 of the top 20 Spanish-language programs aired in the U.S. during 2024. https://adweek.it/4ffnvAb
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We’re closing out the week with news of the top hires, promotions and appointments at agencies this week. https://adweek.it/3Y04ICn
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After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin’ is making more music by releasing its first EP exclusively on Spotify today. *NSYNC’s Joey Fatone and the Backstreet Boys’ A.J. McLean have united as the Iced Boys for their first duet, “Iced Like My Coffee.” 🎧 Listen to the song here: https://adweek.it/3VZGBRJ
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Dunkin' enlisted *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean to create a nostalgic song about iced coffee. 🎶☕️ https://adweek.it/3VZGBRJ
Boy Band Rivals Unite for Dunkin' Iced Drinks Anthem
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Bustle Digital Group laid off nine staff—including the editors in chief of Romper and The Zoe Report—and consolidated its parenting and lifestyle publishers into centralized units on Monday. BDG founder and chief executive Bryan Goldberg confirmed the news. Another limited round of layoffs is expected to occur next week, which will likely affect the commercial team. https://adweek.it/4cxqEJE
BDG Lays Off Staff, Consolidates Parenting and Lifestyle Portfolios
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ADWEEK reposted this
Christmas is coming early thanks to Hallmark Media's new streaming service. At the TCA press tour on Thursday, Hallmark announced it’s launching Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits. Hallmark+ will consist of a transformation for Hallmark’s current on-demand streaming service, Hallmark Movies Now, and will launch in mid-September. Membership will run $7.99 per month or $79.99 per year. Plus, there's new original content and even reality shows, so if you've just moved from the "Big City" to a small town to start a Christmas tree farm and reconnect with your high school ex, this might be the platform for you. https://lnkd.in/eR-hznCj
What to Know About Hallmark's New Streaming Service
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This year, AT&T’s team brought together Essence Fest and Tribeca Festival for the first time, both of which have been historical brand partners through Dream in Black and Untold Stories, respectively. Essence Fest is an annual three-day celebration of Black culture and community in New Orleans. The brand’s multicultural team saw an opportunity to connect the dots for 2023 Untold Stories winner David Fortune to its Essence Fest partnership. Despite it not originally being within the scope of Untold Stories and never before merging the two initiatives, AT&T thought it was important to show Fortune’s film to Essence Fest attendees. https://adweek.it/3y0WEqs
Inside AT&T's Strategy to Be Part of Black Cultural Moments
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ADWEEK reposted this
Fractional Chief Customer/Experience Officer + Advisor | Award-Winning Leader | Driving brand loyalty + building customer fandoms | Featured in Adweek, Forbes, The Next Web, PR Daily, Entrepreneur, and Digiday
Just because something is trending, doesn't mean brands should jump on it. I share my thoughts with ADWEEK. "As I’m writing this, you may have someone from your team asking if you should jump on the “Hawk Tuah” trend, since it’s still gaining traction and the girl behind it seems to be everywhere. Hopefully, the following will go beyond the traditional advice of playing it safe or doing it because enough other large brands are posting about it. The key question remains: When and why should brands dive into current trends? And, say it with me now, it depends. Let’s break down what it depends on." Continue reading my latest thoughts on brands jumping on pop culture moments and what they need to consider when deciding to be a part of the conversation. You know the drill... link in the comments. #Trends #SocialMedia #Brand
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Hallmark Media is trying to give viewers Christmas in July with a new streaming service. Today, at the Television Critics Association Summer Press Tour, Hallmark announced it’s launching Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, according to the company. https://adweek.it/3LiXIJl
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