Immerse yourself in a dynamic exchange of ideas, exclusive workshops, and invaluable collaborations with industry-leading ad ops professionals at Publisher Forum Boston. Don't miss this unparalleled opportunity to elevate your expertise and network with the best! Register today! https://lnkd.in/epdcwwr8
AdMonsters
Advertising Services
New York, NY 8,174 followers
Online content, free newsletters, and events for professionals in advertising operations and digital media
About us
AdMonsters is the global community of ad operations and technology leaders. Founded in 1999, we maintain our editorial focus on ad operations and ad tech, including trends, strategy and tactics. Our online home is AdMonsters.com, the go-to resource for deep, technical coverage on trends and current topics. AdMonsters produces a variety of paid and free community events every year, such as our renowned Publisher Forums, Ops conference, Meetups, Webinars, and Tech Forums. We provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. Topics include ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards.
- Website
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http://admonsters.com
External link for AdMonsters
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- advertising operations, advertising technology, ad ops, live media, events, online media, advertising, conferences, digital advertising, and digital media
Locations
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Primary
40 Wall St.
New York, NY 10005, US
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Employees at AdMonsters
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John R. Osborn
Co-Founder/Chief Marketing Officer at Turnstil, Ad-tech Industry Writer and Consultant
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Lynne d Johnson
Content Director, AdMonsters | Co-Founder, Tech and Soul Podcast | Adjunct, SUNY Empire State College
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Therran Oliphant
Advertising Data & Technology Executive
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Jared Collett
Sr. Director, Ad Operations at Major League Fishing & Honorary Host of Beeler.Tech Industry Happy Hour
Updates
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Meet 'Konfety Fraud'—the latest mobile malvertising operation shaking up the ad tech world. 🍬 HUMAN’s Satori Threat Intelligence Team has uncovered this massive fraud targeting DSPs and ad networks, with programmatic bids peaking at a staggering 10 billion requests per day. 😱 Curious about the tactics behind Konfety and how to safeguard your ad spend? Read the full article where Lindsay Kaye, VP of Threat Intelligence at HUMAN, dives deep into this emerging threat. ⬇️ https://bit.ly/3WkRLC1 #adfraud
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The Cookieless Future Is Looming! 🚫 🍪 We recently sat down with Teads’ Natalie Bastian and Simon Klein at Cannes to discuss how the impending end of third-party cookies is shaping the future of digital publishing . Despite the urgency, only 32% of publishers are actively preparing for this seismic shift, according to a Teads survey of 555 publishers across 58 countries. "One minute cookieless is here, the next it’s delayed, then it's happening again," Klein noted. "Teads, however, has been cookieless by default since 2018, helping publishers adapt." Curious about how this impacts you? Read the full article on AdMonsters for more insights. 🔗 Read more on AdMonsters: https://bit.ly/3zITw35
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🚨 Automatic Redirects Flood Video Ad Space 🚨 In the coming months, expect a surge in automatic and malicious redirects affecting video ads. This issue is more significant than it seems, impacting publishers, SSPs, and video platforms. 🔍 GeoEdge discovered that malicious actors inject redirects through VAST tags, sending users to harmful websites regardless of ad engagement. 📈 Currently, we're witnessing rapid growth in these attacks, and it's only the beginning. Automatic redirects in video ads are expected to rise dramatically over the next year. Curious to know more? Get all the details in our latest article ⬇️ Discover how to protect your video tech stack 👉https://bit.ly/3S46TkU Yuval Shiboli
Automatic Redirects Flood Video Ad Space (and it’s Just Getting Started) - AdMonsters
admonsters.com
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The wild west of AI isn't just a Hollywood problem. From Scarlett Johansson’s AI voice clone to Drake's AI-generated Tupac and FKA Twigs’ Senate testimony, these high-profile cases highlight crucial implications for digital media and ad tech. How do these celebrity AI dramas inform our approach to regulation and innovation? Explore the full analysis and join the conversation on the future of AI in our industry. #AdTech #AdvertisingOps #AI #Innovation #Regulation Read more: https://bit.ly/3VlPCo3
Stakes Are High: The Wild West of AI in Digital Media and Celebrity Culture - AdMonsters
admonsters.com
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🚨 Major Judicial Shift Alert! 🚨 The Supreme Court's conservative majority is at it again, and this time they've overturned the 1984 Chevron Deference precedent. What does this mean? Power has shifted from executive agencies to the judiciary, shaking up how federal regulations operate. 🌪️ For the advertising industry, some see this as both a challenge and an opportunity. Expect a wave of fervent challenges against government agency regulations affecting businesses. The advertising world is gearing up for some serious regulatory battles ahead. How will advertisers and publishers respond? 🤔 https://bit.ly/4bErkvG #SupremeCourt #ChevronDeference #FederalRegulations
SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising? - AdMonsters
admonsters.com
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🔍 Explore cutting-edge ad ops insights and solutions with peers who understand your challenges. Meet our new speakers and join focused discussions led by digital advertising leaders at Publisher Forum Boston! Dive deep into critical trends and challenges in your field, learning success strategies from fellow publishers. Gain actionable insights to achieve your goals! Register today! https://lnkd.in/e_eNSim7
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Apple's new AdAttributionKit (AAK) is set to revolutionize mobile ad attribution. Key takeaways: - Multi-store support - Enhanced re-engagement capabilities - Improved privacy measures - Seamless integration with SKAdNetwork Curious how this impacts your app monetization strategy? Check out our in-depth analysis https://bit.ly/4cB0u90 #MobileMarketing #AdTech #AppDevelopment
What Is AdAttributionKit (AAK): Apple's Next-Gen Tool for Smarter, Privacy-Focused Ad Attribution? - AdMonsters
admonsters.com
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Data lakes are just the beginning! To truly become data-driven, publishers need a robust data strategy. Shay Brog, CEO of Burt Intelligence., shares three essential steps to make data accessible and accurate for everyone in your organization. Dive into the insights here. #AdTech #DataStrategy #BusinessIntelligence #DataDriven https://bit.ly/3Y4rSI9
Data Lakes Won’t Make Publishers Data Driven. Here’s What Will - AdMonsters
admonsters.com
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Artificial Intelligence is more than just a buzzword; it's revolutionizing the world of commerce advertising. Imagine crafting ad campaigns that not only resonate deeply with your target audience but also adapt in real-time to consumer behavior. AI makes this a reality, driving personalized and highly effective ad strategies that significantly boost revenue. With AI, every interaction is an opportunity to refine and perfect your approach, making each campaign more impactful than the last. For an in-depth look at AI's impact on commerce ad revenue, read the full article that highlights mrge’s State of Commerce Advertising Report here. https://bit.ly/4cAS4hS Felix Witte #AI #retailmedia
AI Boosts Commerce Ad Revenue by 32%: Insights from mrge’s State of Commerce Advertising Report - AdMonsters
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