Business Products and Services

Business intelligence, or BI, entails the use of specialized analytical tools, software, and applications to monitor and study the metrics of businesses and their industry to aid in strategic business management decisions.

Customer Relationship Management involves the methodology employed by businesses to manage all interactions with their customers. Formal CRM processes guide sales, forecasting, and analysis of customer trends in order to optimize customer experience and sales performance.

The click-through rate refers to the percentage of website visitors who click on an online advertisement, who are then transferred to the advertiser's website or sales landing page. The higher the click-through rate the more effective an online advertisement is considered to be based on a cost-per-click metric.

Proprietary technology is a system, software, application, or tool protected by intellectual property laws that has been developed exclusively in-house within an enterprise or purchased from another company or individual that grants the enterprise the rights to that technology.  Proprietary technologies can be licensed to other businesses or used for competitive advantage to the enterprise that owns the technology.

An electronic meeting system is a software-enabled application that facilitates video and audio conferencing over the internet among far-flung individuals within a company or among any group of individuals needing to communicate and collaborate online. Electronic meeting systems such as Zoom, Microsoft Meeting, and Webex greatly aided corporate operations to move toward remote work during the global pandemic and evolving hybrid work models moving forward.