Applied Analytics & ML
Deploy fully interpretable, real-time analytics and ML and leverage the very best AI models in the market today.
Customer Acquisition
Outshine the competition and reach new heights. Predictive analytics and enhanced customer engagement give you the power to achieve portfolio growth while staying within resource constraints.
Winning new customers is increasingly difficult — and expensive
With growing competition and constrained marketing budgets, it’s harder than ever to attract profitable new customers.
By 2023, the global digital advertising market is projected to exceed $680 billion and will make up 69% of total global ad spending.
Of customers expect companies to accelerate digital initiatives due to the COVID pandemic (and 52% of customers expect offers to always be personalized).
When buying new products or services, 81% of consumers trust the advice of family and friends over businesses.
Overview
Find & win profitable new customers
Attract new customers using advanced analytics and AI that generate the right actions to present across every touch point. With FICO, your organization is empowered to deliver attention-grabbing campaigns and real-time customer experiences as people interact with your brand. Our technology builds and continuously updates profiles as you engage with prospects.
Increase your profitability, captivate prospects, cultivate new relationships, and drive future customer retention.
Tailor your customer acquisition strategies to the needs of each prospective customer and position your organization to win.
FICO’s Customer Acquisition solution enables you to deliver compelling personalized offers and experiences that increase your response rates and acquisition volume. Start simple with basic marketing strategies for fast time-to-value, then build digital sophistication as you grow. FICO® Platform gives you the ability to quickly deploy changes to customer acquisition campaigns within a safe, scalable, and flexible cloud environment. Our software delivers the power of AI, machine learning, and advanced analytics so you can optimize your marketing offer strategies and drive portfolio performance.
Why FICO?
With 60+ years of pioneering work in predictive analytics and artificial intelligence, FICO powers robust solutions with the most advanced technology available. FICO Platform provides the ideal decisioning foundation that your organization needs to successfully achieve digital transformation. Partner with a strategic leader whose breakthrough innovations in advanced analytics and decision management are shaping transformation in today’s forward-thinking enterprises.
Case Study Read more
Major wireless telecommunications in the United States
How a major telco uses machine learning to build marketing response models
“We have improved our marketing efficiency, response rate, and customer satisfaction by changing from universal marketing campaigns to personalized marketing campaigns with FICO’s world class decisioning technology.”
Jinqiao Yu, Director of Technology China Minsheng Bank Credit Card Center
Capabilities
FICO solutions offer a wide range of capabilities, empowering you to make smarter, personalized decisions, streamline operations, and improve the customer experience.
Intelligent Decisions
Model decisions with open standards, automate with business rules, and support human-in-the-loop AI.
Data Connection & Ingestion
Seamlessly connect to and bring in data from any source — when and where it’s needed.
Always-On Features & Profiling
Enrich, manage, share data features, and build real-time customer understanding with transactional profiling.
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Lenders One Basecamp 2024
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Related solutions
FICO solutions offer a wide range of solutions, empowering you to make smarter, personalized decisions, streamline operations, and improve the customer experience.
Application Fraud
Can you prevent first-party, third-party, and synthetic identity fraud and provide customers with great service?
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Customer Management
Your customers’ needs can shift in an instant. Monitor changes and develop real-time 360-degree customer views of account performance with FICO’s advanced customer management technology.
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Prequalification
Why rely on guesswork when you can enjoy certainty?
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Prescreen
Deliver faster, smarter digital credit offers at speed and scale.
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Pricing Optimization
Personalize offers balancing business objectives and constraints for profitable, optimal pricing decisions that enhance customer experience.
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Customer Acquisition
Outshine the competition and reach new heights. Predictive analytics and enhanced customer onboarding give you the power to achieve portfolio growth while staying within resource constraints.
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Offer Personalization
One size doesn't fit all. Deliver the right offers, when and where it matters.
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Onboarding
Is friction interfering with your seamless onboarding experience and hampering your new customer growth?
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Smarter, faster, leaner marketing
Grow your business by leveraging FICO’s Customer Acquisition solution to identify a wider qualified audience and efficiently execute campaigns. We are the partner, advisor, and technology provider you can rely on to guide you through the most important digital transformation your company is facing. Let’s take a crucial step towards customer success, together!