Facebook Ads Guide

Messenger Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. These fullscreen vertical ads appear to viewers between organic Messenger Stories.

You can use the video format in Messenger Stories to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

Messenger Stories will show play video ads that are 15 seconds or less for the full duration of the video. Video ads that are longer than 15 seconds will be split into separate Stories cards. Messenger will display either 1, 2, or 3 cards automatically before giving viewers the option to tap Keep Watching to see the remainder of the video. By default, the number of cards automatically displayed before prompting viewers to tap Keep Watching is tailored to each viewer.

• File Type: MP4, MOV or GIF
• Ratio: 9:16
• Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
• Resolution: At least 1080 x 1080 pixels
• Video Captions: Optional, but recommended
• Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the call-to-action.

• Primary Text: 125 characters
• Headline: 40 characters

• Video Duration: 1 second to 2 minutes
• Maximum File Size: 4GB
• Minimum Width: 500 pixels
• Aspect Ratio Tolerance: 1%

• About Video Ads
• Creative Best Practices for Stories
• Blueprint: Mobile Video Creative Best Practices