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DoubleClick
9,197 followers -
The official G+ page for DoubleClick
The official G+ page for DoubleClick

9,197 followers
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Focusing on building engaging ad experiences leads to sustainable business, for both publishers and their advertisers. With Google’s new Insights Engine Project, we’re making it easier for publishers to optimize their business for success with seven powerful features. Read the article inspired by today’s announcement at the Google Partner Leadership Summit 2017: https://goo.gl/ta3Qzi

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Use your product feeds to create ecommerce campaigns in DoubleClick Search

Learn how to use data feeds to transform your product inventory into Search ads. Take the new e-learning in Academy for Ads: https://goo.gl/ajgq5K
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Attending TV Week NYC this year? We’re excited to be the event’s Presenting Sponsor. Come learn about our latest innovations for connecting with new TV audiences. For details: https://goo.gl/LpkQ3T #NYCTVWEEK
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We’re aiming to help publishers connect with advertisers in smarter ways through programmatic technology. Read how Google’s new Insights Engine Project helps publishers and their advertisers learn more about their audience to deliver more relevant, higher quality ad experiences: https://goo.gl/9fcX3q
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Discover how USA TODAY NETWORK increased video completion rates by 39% using new high-performing, user-focused ad units: https://goo.gl/Qaoi1F

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Native ads delivered programmatically are key to meeting advertiser demand on mobile and engaging users. Features in Google’s new Insight Engine Project, announced at the Google Partner Leadership Summit 2017, lets you make the smartest business decisions by turning raw data into powerful insights for mobile campaign success. Learn more: https://goo.gl/Za63du
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A fast mobile site is the quickest way to connect with your audience. Discover how we’re supporting better, faster mobile experiences through partnership with the Accelerated Mobile Pages (AMP) Project and advanced mobile technologies: https://goo.gl/CtTcET
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To fill seats, Flight Centre used DoubleClick technology to integrate their first-party data into audience segments and serve users with more relevant ads. Learn how it increased their revenue by 137%: https://goo.gl/8A2obg

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Explore the current state of video ad viewability across devices and around the world in our State of Video Ad Viewability report: g.co/VideoAdViewability
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Viewability is a key currency in digital advertising. Learn how to measure whether an ad had a chance to be seen, and explore the statistics and strategic insights that lead to better marketing decisions: https://goo.gl/TMmWyD
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