Programmatic Direct allows publishers and advertisers better reach audiences fragmented across multiple devices — leading to tremendous mobile and tablet growth. Read more with our interactive report: g.co/ProgrammaticDirect


The busy holiday shopping season is quickly approaching, and we’re giving DoubleClick Search customers an early gift: new features to make your holiday campaigns more successful. Explore the adjusted workflows and new advancements in reporting — and learn how bid optimization can help you make the most of your search campaign: https://goo.gl/h3DKBH

How do you bring together a leading marketer in need of premium inventory and a premium broadcaster that wants to secure ad sales?

For Cadreon, Unilever Mexico and Televisa, the answer was Programmatic Guaranteed from DoubleClick. See how their partnership increased view rates and saved campaign implementation time: https://goo.gl/OmR3OW

To make your mobile site faster, start by optimizing images (and reducing their size) for mobile screens. Be sure to pare down JavaScript file sizes and minimize the number of fonts on your page. Learn more in our study on the impact of mobile speed: https://g.co/MobileSpeed

“The power of DoubleClick Search and the expertise of Havas Media have enabled us to increase our Search campaign performance on all devices and get a more holistic view of our investment.”
-Ariel Steinmann, Head of Digital Marketing, BNP Paribas & Hello bank!

Read how Hello bank! achieved 35% more conversions with a lower CPA: https://goo.gl/Ss2D1a

With Native Ads on DoubleClick, Grupo Expansión creates seamless and engaging reader experiences, with both content and ads, across their properties and platforms. Since adopting this DoubleClick solution, Grupo Expansión has seen 81% higher CTRs with 25% more viewable impressions on mobile. Learn more: https://goo.gl/wejlTC

#SpeedMatters when it comes to mobile sites. A fast and smooth mobile web experience keeps users engaged, so download our new toolkit to get your site up to speed: https://goo.gl/q9nxsB

Build beautiful ads that fit the form and function of any publisher's inventory, at scale: https://goo.gl/TqgIis

More consumers engaged with content on mobile phones than on desktop last year. Native ads help you unlock this mobile opportunity to offer great experiences across screens. Our component-based solution makes it easy to scale native ads across platforms and publishers. Learn more.

Mobile ad experiences need to #UnlockMobile to catch up to mobile content experiences.

Savvy publishers are responding to mobile-first audiences with smart, responsive websites and new app interaction models. But it’s not enough to only improve content experiences — publishers and advertisers also need to make their ads just as intuitive. Learn how to bring advertising to life and scale it across all screens with Native Ads on DoubleClick: https://goo.gl/TqgIis

"We were able to improve the full page load by 78%, so that’s going to be miles better for a mom who’s impatient, or nervous, or anxious. She’s going to trust us more." -Diane Otter, Editor in Chief, Everyday Health

See how What to Expect created a better mobile experience: https://goo.gl/KTSSoA

As people spend more time on the site, ad viewability is likely to increase, since display ads must be on the screen for one full second to be considered viewable. In a world where advertisers place more emphasis on viewable impressions, #SpeedMatters for publishers. See more in our study on mobile latency: https://g.co/MobileSpeed

Creating a fast and smooth mobile web experience keeps users engaged. Quick sites make people more likely to click through to more pages, reading further to consume more content. See all of our findings to learn why #SpeedMatters: https://g.co/MobileSpeed