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Focusing on building engaging ad experiences leads to sustainable business, for both publishers and their advertisers. With Google’s new Insights Engine Project, we’re making it easier for publishers to optimize their business for success with seven powerful features. Read the article inspired by today’s announcement at the Google Partner Leadership Summit 2017: https://goo.gl/ta3Qzi
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Learn how TF1 used DoubleClick’s Dynamic Ad Insertion to engage audiences during the Rugby World Cup 2015 and Euro 2016: https://goo.gl/Y6ekw7
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What's the future of TV technology? Top tier broadcast execs weigh in on the convergence of linear and digital television. Watch the video to learn more: https://goo.gl/QMfuJN
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Recognize opportunities early and take a data-driven approach to your video campaigns. Explore our content collection to learn more about the current trends and technologies shaping video and brand advertising: https://goo.gl/rLeWMT
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Google Analytics 360 + Salesforce: A powerful combination. Learn how the new Google and Saleforce partnership helps you seamlessly connect sales, marketing and advertising data for the first time: https://goo.gl/ePMB88
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"The company said it would begin using its existing identity and payment technology to enable readers to subscribe to publications with a single click, and will also offer tools to help publishers target ads with subscription offers to those users most likely to sign up." Read the full Wall Street Journal report on Google's first Partner Leadership Summit: https://goo.gl/rLZugW
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Learn how video ad experiences get smarter, live and on-demand, with Dynamic Ad Insertion. Read more: https://goo.gl/RN4ggb
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Tune in for upcoming Google webinar — 11/15 at 11am PST / 2pm EST — and learn the 7 ways marketing leaders use data to deliver better customer experiences. Register here: https://goo.gl/idvBj3
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As consumers spend more time shopping online, our programmatic platforms can help deliver the return suppliers are looking for. Learn how we can help you increase your share of point of sale: https://goo.gl/Ps2GnR
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IPG Mediabrands improved the time spent on Le Petit Marseillais' website by 19%. Learn how they did it by leveraging the DoubleClick full stack: https://goo.gl/gtup9e
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