Our latest digital campaign for Fiji Airways raises awareness of the brands’ values and Fiji as an ideal travel destination. The first digital article delves into Fiji’s mountainous landscape and shines a light on a cultural facet of the island nation that's often overshadowed by its renowned tropical beaches. Beyond the article content, user-experience is enhanced with micro-interactions throughout the site. Captivating visuals feature in the article, and Fijian motifs have been integrated to provide an extra layer of visual interest to draw upon the rich cultural heritage of Fiji. #FijiAirways #travel #brandedcontent
CNN Create Brand Studio
Broadcast Media Production and Distribution
London, England 1,457 followers
CNN International’s global in-house brand studio
About us
We put the audience first. We inform, inspire and engage audiences globally. We tell stories that create connections between people, brands, and the world around them through the experiences of others. Mirroring CNN’s commitment to truth and authenticity we offer brands new ways of achieving their marketing and advertising objectives – through stories that consumers actively engage with. The world’s most respected brands have trusted us to tell their stories.
- Website
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https://commercial.cnn.com/cnn-create
External link for CNN Create Brand Studio
- Industry
- Broadcast Media Production and Distribution
- Company size
- 51-200 employees
- Headquarters
- London, England
Updates
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As part of Create’s latest campaign for Mongolian Government Tourism and Investment, Nomin Chinbat, Minister of Culture for the Government of Mongolia, featured in a film. Nomin discussed the country’s creative industries and how the government are facilitating international growth for creatives and access to Mongolian content worldwide. Discover more now: https://lnkd.in/eHbZRJM7 #meetmongolia #travel #BrandedFilm #BrandedContent
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In a multi-part campaign, the Angola Ministry of Communications presents the country as a destination open for business, investment, and tourism. Create produced a film focusing on Angola’s unique biodiversity and inherent beauty. Narrated by the Angolan curator and architect, Paula Nascimento, the film used captivating drone footage to explore the country’s expansive geography. Discover more now: https://lnkd.in/e_K3GkE6
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How do we put an end to HIV? First of all, we need to keep talking about it! 🔊 In partnership with ViiV Healthcare, Create produced an interview film and accompanying article delving into ViiV’s groundbreaking research, innovation and treatments on its mission to treat and prevent HIV/AIDs. Watch the video featuring Anne Aslett, Angelina Namiba and ViiV’s CEO, Deborah Waterhouse who talk about how collective action can help to end HIV. View the article 👉 https://lnkd.in/dBJsZgf4
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Exciting news! Our collaboration with DP World won a Bronze Award at the Native Advertising Awards in the Best Native Advertising Program B2B category! The ‘Logistics of Tomorrow' campaign included an animation that showed how virtual logistics is meeting reality and an accompanying native article campaign highlighting how DP World was harnessing innovation to bring the future of logistics forward. Congratulations to all those involved! Take a closer look at the award-winning campaign now: https://cnn.it/4ct5vji
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Our latest campaign with the UK Department for Business & Trade was aimed at raising awareness and encouraging applications for its Unicorn Kingdom: Pathfinder Awards (UKPA). Create produced an engaging content series, including a promotional video and four sponsored articles linked to the awards categories: Artificial Intelligence, Cyber Security, Connected and Automated Mobility Technology, and Digital Trade Solutions. Illustrated infographics are placed throughout the four articles which visually bring the statistics to life and draw the audience’s attention to key data points. Each article offers insight into the UK's advancing tech ecosystem, how it is supporting global scaleups, and why the UKPA are a getaway to the opportunities within it. Explore the sites now: https://lnkd.in/ecw6UyKT #UKDBT #UnicornKingdom #BrandedContent #WebDesign #Design
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As we mark #WorldEnvioronmentDay today, we are proud to share that we have attained Superuser status in We Are AdGreen’s latest annual review, ranking among the top 10 agency users in the world. So far, we have applied carbon reduction methods and offset unavoidable carbon on over 100 film productions, and funded over 18 carbon projects globally. Watch our Create Responsibly film below to find out how we did it. And read our senior director of production, Martin Laing's piece in The Media Leader UK on our sustainable productions. Ad Net Zero Ecologi | B Corp™Delta Blue Carbon #sustainablebrands #sustainability #sustainableproduction
Ahead of World Environment Day, CNN Create Brand Studio’s Martin Laing wrote for The Media Leader UK about the importance of sustainable production, giving the behind the scenes story of how CNN International’s brand studio moved to Ad Net Zero production. To see the Create Responsibly work in action, the studio has produced the video below to show what it takes to reduce, measure and offset carbon for one of our productions. View the article here: https://lnkd.in/db_-vKDY Discover more of Create's work now: https://lnkd.in/dQpmihMs
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Elevating Mongolia on a global stage involves shifting perceptions around their business environment, tourism, and culture. When Mongolian Government Tourism and Investment came to us with such ambitions we responded with a wide-ranging series of content, tied together by a content hub. Our response mirrors the brand's progressive ethos, shaping the perception of a multi-faceted and energetic Mongolia. Visit the content hub: https://lnkd.in/eHbZRJM7
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In a dynamic showcase of Mongolia, this content hub blends static images, videos and an interactive map. Produced in partnership with Mongolia Government Tourism and Investment, the site features vibrant colours and stunning photography that captures the country's diverse landscapes. While cinematic films bring to life bustling festivals, thrilling adventures, and the traditional nomadic lifestyle. Immersing audiences, the map allows users to find and explore Adventure, Nature, Culture and Business hotspots in Mongolia. Explore the hub now: https://lnkd.in/eHbZRJM7