William Pickering

Why you need SEO - Social sizing - Crazy canonicals | The Filter This week’s episode comes to you from sunny Norwich! Sign up for The Filter here - https://lnkd.in/ezyZ-9Sg

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Handle your client's money more carefully.

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PPC PSA: Heads-up if you currently import from Google to Microsoft, they'll automaticaly import your conversions (and possibly mess stuff up!!!) in the next few weeks so you might want to shut that auto-import function off (since your Microsoft Accounts should already be set up correctly for conversions, right? ;) #googleads #ecommerce #adwords #microsoftads

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6 Key Metrics You Need to Know of Business Report ➡️ Page Views ➡️ Sessions ➡️ Units Ordered ➡️ Total Sales ➡️ Order Session Percentage ➡️ Buy Box Percentage I saw many people are doing great in PPC optimization but they often jump straight into the Advertising Report without checking the Business Report first I used to do the same initially, but over time, I changed my approach. First, I Understand the Product level data then move to search terms. Let me share how I think these 6 metrics tell us about the whole picture of the product. 1- Traffic ↳ Page Views: Indicates interest and engagement. ↳ Sessions: Tracks overall traffic. 2- Sales: ↳ Units Ordered: Reflects sales performance. ↳ Total Sales: Provides revenue view. 3- Conversion Rate: ↳ Order Session Percentage: Highlights sales effectiveness. ↳ Buy Box Percentage: Reflects product's placement frequency. Share this post with someone who needs to hear it. ---------------------------------------------------------- Let's Connect! I'm Majid Ali CEO & Co-founder of PPC Pinnacle Click My Name + follow + 🔔 for more insights Don't forget to check my feature section something Amazing for you!!

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I've performed a HUGE amount of analysis on Google HCU. I've audited site after site. Here's what the data appears to say (again as with anything in SEO there are nuances) 👉 Sites hit by HCU were already doomed to fail HCU updates 1 and 2 were effectively collecting behavioural data 👉Post HCU 2 - we started to see the death spiral - a domains pages would consistently be stripped of queries bit by bit - a part of me thinks there were some corrections down to intent but, a lot of these sites exhibited query decay initially 👉HCU 3 would be the wipe out point - BUT, many pages didn't actually have content fully demoted, many pages saw a continued decline in QUERIES but, not substantial changes, it would be a case of queries in top tier groups would be wiped out i.e. positions 1-3, 4-10. In many cases the URLS held on to their served queries for some time after - BUT, we see the decay is progressive - this is suggestive that once the lever is pulled the damage is done UNTIL another GENERAL CORE UPDATE (with HCU baked in) 👉 Sites that were stable across HCU 1 and 2 were significantly LESS likely to be impacted - but this was highly niche dependent. YMYL and health and finance niches seemed to fall outside of this rule 👉 Sites that showed growth across HCU 1 with a flatline across HCU 2 seemed to suffer less on HCU with only top tier position and click losses but not full content devaluation Things that REALLY seemed to be recognised at HCU 3: 👉 Overarching trust in the domain first - so many smaller niche/affiliate sites were wiped out - many of them were lower level domains - less trust signals i.e. lower BSVs, lower citations, lower overall strength from links (outside of anything from Spam Brain) 👉 User behaviour - I audited sites that sailed through HCU 3 (same niche) vs those that didn't - what was interesting was there wasn't much of a difference in OVERALL engaged sessions, BUT, where I feel there was likely to have been impact was the outcome of the session. I noticed a lot of shorter form content sites with condensed information faired FAR better than giant mounds of long-form content. Consistently - pages with < 1000 / 2000 words of content that said the same thing as those with 3000 < 5000 words of content did MUCH better - almost like information compression REALLY IS IMPORTANT. User engagement is obviously demonstrated by the click / interaction. If users get what they want faster, the likely outcome has a HIGHER probability of being a good click. 👉 UX and MEDIA embeddings in page ARE IMPORTANT Lots of audited sites had far too much strung out content without enough media to break it up. 👉Ads fuck up user experience Lots of audited sites had a horrible experience, especially on mobile with persistent ads all over the place - notably sites that had clean content also showed average engagement times nearly 50% higher 👉 Links are still crucial Good, strong, fresh links clearly showed a benefit #seo #seotips

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Everybody in SEO (including Google) tells you to create helpful content but no one tells you how. The idea of creating ''helpful content'' has gained prominence following Google's HCU last September. For me, it was always obvious: Create content that genuinely solves the problem of the reader and completes their goal. Anything less than that, no matter how well-written, is not helpful. Here are the elements of helpful content that have become the pillar of SEO content creation in 2024: Have a question? Let me know 👇 #seo #content

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Are you covering these aspects in your SEO efforts? Keywords? Intent? On page? Off page? Technical? Backlinks? Competitors? Site speed? Mobile optimisation? Local SEO? URL structure? Internal linking? Social signals? Crawl budget? Duplicate content? Site architecture? Robots.txt configuration? Schema markup? Video SEO? Image optimisation? Content quality? Analytics and reporting? User experience? Cannibalisation? Security (HTTPS)? Sitemap optimisation? Canonicalization? Indexing issues? User behavior analysis? Content freshness? E-E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness)? AI and automation? Feeling overwhelmed? Kaweb can handle the heavy lifting for you. 😏 https://lnkd.in/dUc9e9xn

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The Landing Page optimisation strategy you need to be using (but probably aren't) Often, simple fixes can significantly boost your conversion rates. #digitalmarketing #GoogleAds #AdWords #PPC #SEM

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Local SEO Case Study Top Ranked within 73 days for all service keywords Here is one of our clients' Business stats His GMB and Website Dominating the whole targeted area. We started working on this project on 1st March Here are some key points that helped us to get ranked top - Performed complete Website Audit - Improved Service Landing pages - Content Optimization with Geo-targeted Entity Attributes - Improved CTAs (Offered Multiple Options)  - Worked on Internal Linking perfectly - Worked on Topical Map - Implemented Schema Markup strategies - Embed Direction Maps Working on Google Business Profile - Added Custom Categories ( Here is a big Game) - Added GBP Post Updates - Edited Business Hours (especially Peak Hours) - Worked on Reviews ( Removed -ve reviews) - Got 27  5* Organic Reviews from Previous Clients - Improved Images (added influencer’s images) - Worked on Citation (Our different strategy for this) - Regular Posting on Social accounts 𝗕𝗲𝗳𝗼𝗿𝗲 & 𝗔𝗳𝘁𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Before starting with: ⛔ The client’s GMB was buried in search results ⛔ battling fierce competition ⛔ missing out on valuable leads ⛔ He might even be getting inquiries that aren't a good fit ⛔ wasting his time and resources. After 70 days of working with us: ✔️ No more cold calling or chasing leads. ✔️ A phone constantly ringing with qualified inquiries. ✔️ Booking appointments effortlessly, even during off-seasons. ✔️ He is scaling his business to new heights with a predictable revenue stream. Invest in your business's SEO success with our Grand Slam Offer and become the undisputed leader in your local market. Ready to dominate? Schedule a free Audir call today!

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💯 Right. SEO is not easy. It involves more than just installing an SEO plugin; simply installing a plugin will not guarantee your website will rank.

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Not PPC related, but I finally learned how to clear pesky old unread emails from Gmail. Those 6 unread emails had been bugging me for years 😄 👉 Search for category:primary is:unread Then delete or mark the emails as read That's it! Hope this helps! #gmail #cleanup

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💚 Keeping your Google Ads account healthy doesn’t need to be complicated 💚 (but repetition is key) A lot of PPCers will agree that regular b̶o̶r̶i̶n̶g̶ checks and optimisations are fundamental for a successful account It can get repetitive over time 🥱 but being consistent about it can be the difference between spotting a major issue sooner rather than later And as you know, issues in a Google Ads account is a scenario we want avoid AT ALL COSTS 😂 These are the 𝟲 𝗵𝗶𝗴𝗵-𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 🚨 checks that I never miss for my clients accounts every month: 🟥 Page speed test for urls that drive 80% of paid traffic 🟥 Test any forms that are in my primary conversions 🟥 Check product titles in feed for products that drive 80% of sales 🟥 Ensure conversion tags in GTM are active 🟥 Verify conversion tracking in GAds and GA4 🟥 Review if conversion values are reported correctly It might seem like a short list, but it gets longer and longer when you add in medium and low priority checks! 𝗠𝘆 𝘁𝗶𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆 𝗶𝘀: be as meticulous as you can about how you manage your Google Ads account Make use of simple check lists like this to help you never miss a thing 🕵🏻‍♀️ #googleads #ppc #googleadstips #performancemarketing

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Week 2 of running manual CPC bids in a Google Ads campaign = costs in control and very decent quality of leads. We have 40 keywords in the campaign. In week 1: 10 were in the £7+ cpc bucket. 20 were in the £4 - £7 cpc bucket. 10 are low volume search and sit quietly at the £1 cpc bucket. In week 2: 2 are way too expensive (see snapshot in the meme...) and we do not actively bid for the top spots. 2 are in a £6+ cpc bucket 25 are in a £3 - £5 cpc bucket 10 - no change The number of conversions is the same in both weeks but the cost per conversion is down. Our absolute top of page rate is 62%, ahead of the next bidder who is at 42%. Bring it on, week 3! :D #ppc #googleads #paidsearch #sea #cpc #b2bmarketing #ppcmemes #google #memes

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We’re PPC specialists, of course we’re still waiting for GA4 to populate audiences. We’re PPC specialists, of course we’re always fighting against Google Ads recommendations. We’re PPC specialists, of course we keep switching to the old Google Ads design. We’re PPC specialists, of course it’s impossible for us to post ads on Google Ads Editor and have no errors. We're PPC specialists, of course we have the coolest job! #ppc #googleads #leads

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10 valid reasons why your PPC Agency shouldn’t “niche”: I couldn’t think of any that truly made sense 😅 could you? Stop living for the next network referral and get ready for cold business. Just do it ✔️ Scale back to scale up 📈 Yes, you may experience negative growth as you reposition, then the tide will turn and you will be well positioned. Great positioning solves a long list of unknown future problems.

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Hey PPC friends, Stuck for ideas on how to optimise you’re LinkedIn lead gen form ads and campaign for your B2B account? Here are some ideas to focus on: - Review the ad copy - Make sure the messaging matches the ad and the lead gen form - Create a number of different lead gen forms for the different audiences you are targeting, so you can A/B test - Test your ad creatives - Making sure you have different variations - image, video or carousels and aways have between 4-6 live at any time. - Run manual bidding - Review daily budget and spend to understand if your bidding is to high or low - Golden rule - Make sure Audience Expansion is turned off - Review auction insights - Allowing you to exclude non-performing audiences #ppc #linkedinads #b2b #linkedin #leadgen

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Your SEO is struggling to get Discover traffic... Core Web Vitals should not be forgotten, many think CWV optimisation is not a priority. At Bring, its a good SEO win for sure. Here is a link to the slides I presented alongside Ricky Blacker over on the WP Engine chanel. #Google #SEO #CWV #WordPress #WPEngine

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Most PPC reports don’t do this….. 1) provide context along with observations. 2) provide insights and relate to business goals. 3) make recommendations on what to do next. 4) openly discuss issues impacting performance. Most often they just… Say what they saw. And use all the acronyms under the sun. 😫

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