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Will ‘share of model’ prove to have the universal utility that has been the key to the success of its ‘share of’ predecessors, share of…
Will ‘share of model’ prove to have the universal utility that has been the key to the success of its ‘share of’ predecessors, share of…
Liked by Tom Roach
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There’s a new ‘share of’ in town. ‘Share of model’. A new marketing metric for the GenAI age. More in the article below. Includes a bit of history…
There’s a new ‘share of’ in town. ‘Share of model’. A new marketing metric for the GenAI age. More in the article below. Includes a bit of history…
Shared by Tom Roach
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So good to be part of the UK Creative Festival in Margate this year with Carley Lencofski Phil Conway and Chris Goddard Lots of great discussions…
So good to be part of the UK Creative Festival in Margate this year with Carley Lencofski Phil Conway and Chris Goddard Lots of great discussions…
Liked by Tom Roach
Experience & Education
Honors & Awards
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Grand Prix Marketing Society Excellence Awards (Sainsbury's)
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Cannes Creative Effectiveness Lion (McDonald's)
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Distinction IPA Excellence Diploma
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Gold IPA Effectiveness Award (McDonald's)
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Gold IPA Effectiveness Award (Sainsbury's)
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Gold IPA Effectiveness Award (Sainsbury's)
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Gold IPA Effectiveness Award, John Lewis
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Grand Prix Marketing Society Excellence Awards (McDonald's)
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IPA Effectiveness Company of the Year 2018-2020 (BBH)
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Silver IPA Effectiveness Award (Barclays)
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Silver IPA Effectiveness Award (Weetabix)
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