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Will ‘share of model’ prove to have the universal utility that has been the key to the success of its ‘share of’ predecessors, share of market/voice/search? 🌟 Tom Roach, VP Brand Strategy at Jellyfish, explores the contextual importance of the new marketing metric, share of model, in his latest Marketing Week column. A metric pioneered within Jellyfish, led by Chief Solutions Officer Jack Smyth. Share of model measures a brand’s presence within AI data sets – measuring how each model perceives your brand, compares it to competitors and why it suggests your products to customers. 💥 The metric - much like how SEO became a key market share driver - will become an essential responsibility for every marketing team. Read the full Marketing Week article here 👉 https://lnkd.in/eyK79k-z #GenAI #Brandtech #AIpowered #FutureofAI #SoM

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