Alexander Wang's Soho spectacle

A striking incident outside Alexander Wang's Soho store, involving a black car protruding from a window, sparked speculation. Surveillance footage on Wang's Instagram hinted at the event, aligning with his brand ethos as it nears its 20th anniversary.
Alexander Wang's Soho spectacle
Last night, a striking scene unfolded outside Alexander Wang's Soho store, catching the attention of passersby. A black car protruded from a window on Grand Street, sparking immediate speculation: was it the aftermath of a crash? Surveillance footage shared on Wang's Instagram Stories earlier in the day hinted at the possibility.
This incident serves as a potent metaphor for Wang's brand ethos, which is poised to celebrate its 20th anniversary.
Unapologetically provocative, Wang's aesthetic remains undeterred, as evidenced by the audacious display witnessed last night. Inside the boutique, an atmosphere of decadence and rebellion prevailed. Faux piles of money, real tanning beds, and an electric fireplace adorned with a sportscar mantle set the stage for a spectacle.
The runway presentation commenced with a model clad in a full-zip bodysuit and sheer tights, shattering a cocktail glass—a symbolic gesture embodying the evening's carefree attitude. Notable attendees such as Kim Cattrall, known for her portrayal of Samantha in "Sex and the City," and former basketball enfant terrible Dennis Rodman added to the ambiance.
Marta Pozzan attends the Alexander Wang Runway Show at the Alexander Wang Flagship Store on June 05, 2024 in New York City.
NEW YORK, NEW YORK - JUNE 05: Marta Pozzan attends the Alexander Wang Runway Show at the Alexander Wang Flagship Store on June 05, 2024 in New York City.

Wang's collection exemplified his signature downtown allure, with a focus on sensuality and skin-revealing designs, particularly accentuated through an abundance of leather. Studded bombers, croc-patterned dresses, and thigh-high wader boots dominated the runway. While denim took a backseat, a pair of low-slung jeans and an oversized shirt evoked the brand's classic streetwear aesthetic.
Rodman strutted in a spacious leather tracksuit, while Slick Woods donned a velour iteration of the same silhouette, embellished with Wang's iconic Ricco studs. Reflecting the brand's pivot towards athleisure post-pandemic, innovative use of sweatshirt material was showcased through a bustier and floor-length skirt ensemble.

Stretch jersey fabric was skillfully manipulated into flared-hem leggings and tube skirts, complemented by intricately cut-out wiggle dresses. Origami-inspired blazers added a contemporary edge to the collection's versatile separates.

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As attendees spilled onto Grand Street, murmurs of an after-party filled the air. Each of Wang's ensembles exuded an effortless transition from the runway to the festivities, embodying the brand's timeless allure and irreverent spirit.

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