Iris

Breaking free from the 'sea of sameness' is crucial in today's advertising landscape. At Iris, we champion creativity that not only captures attention but also engages and inspires action. Grant Hunter, our Chief Creative Officer, comments in Marketing Beat's latest piece, emphasising the power of originality and bravery in pushing boundaries. "We must challenge norms and craft memorable experiences," says Grant. Let's continue to innovate and create work that truly stands out. Read the full article in Marketing Beat here: https://lnkd.in/eXaAnpc4 #CreativeExcellence #Innovation 

For our latest campaign for Samsung's Galaxy Z Fold6 launch, we turned Old Street into Fold Street! As the creative lead and working alongside other partner agencies, we took over Old Street and turned it into an interactive experience for commuters and visitors. From new tube signs and station announcements to street murals and a skate ramp to celebrate the Olympics, this campaign brought to life the best of the local area. Taking a community first approach, we teamed up with 8 amazing independent businesses who integrated the Galaxy Z Fold6 into their stores, demonstrating its features in real world settings. Michael Boszko commented, "Turning Old Street into Fold Street has been a hugely collaborative and exciting project. Through Galaxy Z Fold6 and Circle to Search, we’re helping people – who often race through Old Street on their commute – discover their new favourite local business: a crafted coffee, fresh trim, or new wardrobe. This campaign is a true celebration of innovation and community spirit. Take a tour and see what you find." 🔗 Learn more about this campaign in Campaign’s coverage here: https://lnkd.in/gFuemxEb #FoldStreet #GalaxyZFold6 #ExploreFoldStreet

Technological transformations. Connected health. Self-diagnostics. The last decade has seen a seismic shift in the healthcare landscape, and left healthcare marketing limping along behind.    With 48% of HCPs reporting they are indifferent to healthcare marketing*, it’s clear the market demands a new approach. Increase the impact of communication through networks of influence. We call it Participation.    To find out more, please request our Five Dynamics of Healthcare Marketing report by commenting below or contacting Health MD, Marie Little.   #marketing #health #pharma #medtech #HealthMarketing #InnovativeStrategies #HealthcareEngagement   *Source: Attest survey, 500 HCPs, June 2024.

The ability to achieve fame used to be limited to the largest brands.   But the world has changed. The media landscape is more fragmented than ever, and consumers’ continued clustering into communities means that the link between ‘scale’ and ‘fame’ is now broken.    This creates a huge opportunity for smaller brands, who can now be just as famous as bigger brands – within a specific community.    In this piece for MediaCat Magazine, Ben Essen, Global Chief Strategy Officer at Iris, explores the new rules of brand fame in the age of Participation. 🔗 https://lnkd.in/e5_MzmHe #Branding #Innovation #MarketingStrategy

We're proud to share that the brilliant Tom Phillips has been selected to join the distinguished jury for the 2024 Effie Awards Europe! 🎉   Tom shared his excitement saying, "I'm delighted to be judging this year's Effie Awards Europe. I look forward to seeing the excellent calibre of work and celebrating the creativity and effectiveness in our industry."   The first entry deadline is fast approaching on 31st July 2024, so hurry and enter your best work!   🔗Check out the full list jury list and profiles: https://lnkd.in/dz8qi2SB   🔗Enter here: https://lnkd.in/g3mJqW-a   #EffieAwards #MarketingExcellence #Innovation

It's official! Iris has been awarded the Fertility Friendly Employer accreditation from Fertility Matters at Work. Since 2022, we've partnered with FMAW to understand and support diverse fertility journeys. In 2023, we launched our Fertility Policy and introduced training for managers to create a supportive environment. Thank you to everyone involved in making this possible. #FertilityFriendly #InclusiveWorkplace #FertilityMatters #EmployeeWellbeing

Our very own Matt Rebeiro gives his reaction to Goldman Sachs’s ‘AI is all hype’ claim in The Drum's latest article. Matt's take? "AI will soon become a table stake for agencies, making short-term gains fleeting unless genuine innovation occurs." He continues, "The only way to break this cycle is for agencies to innovate around AI, creating materially new products or services with a defendable moat that delivers effectiveness rather than just efficiency." Thank you to The Drum for including us! 🔗 Read the full article in The Drum here: https://lnkd.in/eye3e5vp #Innovation #AI #Marketing

What a great way to kick-start Wednesday morning! Our very own Chris Whitson is featured in WARC, sharing insights on the shift towards 'productisation' in the agency world. As traditional models become obsolete, Chris discusses how we're innovating to deliver constant value, even in a project-based environment. Chris asks the question, "Has the short-term project-focussed approach to agency engagement had a detrimental impact on strategists' ability to add consistent value and real insight?" 🔗 Read the full article in WARC here: https://lnkd.in/ek83w9R9 Thank you WARC for the collaboration! #Insight #Strategy #Innovation

Grant Hunter shares his insights in shots highlighting the cutting-edge advancements in audio technology. Grant's comments shed light on the innovative machines that are transforming the audio landscape, enhancing creativity, and delivering exceptional sound experiences. Grant brilliantly says, "The integration of AI and machine learning in audio production is not just a trend; it's a revolution. These technologies are enabling us to push the boundaries of what's possible, creating richer and more immersive auditory environments." 🔗 Take a read on how these developments are shaping the future of audio: https://lnkd.in/gWZUzvpt Thank you shots for including us! #AudioTechnology #Innovation #MachineLearning #FutureOfAudio 

Nothing to see here. Just us and Pizza Hut UK & Europe sponsoring Dominoes 👀 https://lnkd.in/ed9uQCjJ #PizzaHutUK #IrisWorldwide #brandstrategy #sponsorship