Iris

And that's a wrap! Season 1 of Entrepreneurs in the Wild concludes with a phenomenal story featuring Mike Craddock, an ex-pro gamer, co-founder, and CEO of NewGen agency. From leveraging his gaming talent to founding a cutting-edge agency, Mike’s journey is a testament to entrepreneurial spirit. Originally Kairos, now NewGen, Mike's story highlights innovation, rebranding, and the future of gaming and social media. Mike brilliantly said, “Creativity and innovation come from anywhere. It's all about harnessing your passion and turning it into something impactful.” 📌Episode highlights ·  10:00: Radical Rebranding ·  15:55: The “F*ck It” Bucket ·  19:00: Mike’s Background ·  24:30: Future of NewGen ·  28:40: Ad Agencies in Gaming    🎧 Check out the full episode of Entrepreneurs in the Wild, available on all streaming platforms 🔗 https://beacons.ai/eitw #podcast #entrepreneurs #agency  

Is traditional health marketing on life support? Our latest Health Marketing Barometer reveals that many conventional approaches are losing effectiveness. Despite multimillion dollar budgets, a recent survey of 500 healthcare professionals by Attest, revealed that 48% are indifferent to healthcare marketing. Never has there been more need for a different approach. Stay ahead by embracing innovative strategies that truly resonate with healthcare professionals and patients alike. Get in touch with Marie Little to explore Participation Thinking with Iris. Source: Attest survey, 500 HCPs, June 2024. #HealthMarketing #InnovativeStrategies #HealthcareEngagement

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

📣 NEW EPISODE! 📣 In the latest episode of Entrepreneurs in the Wild, hosted by Ian Millner, we welcome guest Ian Priest, the ‘P’ in VCCP. From his early days growing up in an entrepreneurial family to his transformative role as CEO of Onwards & Upwards, Ian's story is a testament to the power of entrepreneurial spirit. Highlights Include: - Ian's career evolution from the corporate world of insurance to the creative freedom of marketing and advertising. - Growing up surrounded by entrepreneurial ventures and how it shaped his risk-taking abilities. - Want to know what Ian's advice is to aspiring entrepreneurs? Find partners you trust and persevere through the tough times. Available now on all streaming platforms 🎙 https://beacons.ai/eitw #podcast #entrepreneurs #agency #partnership

We're delighted to announce the promotion of Elisha Pearce to Managing Director, Growth & Marketing, UK & EMEA, and welcome Amy Green as our new Growth Director, UK & EMEA! Elisha has been a cornerstone of Iris since 2007, driving new business from clients like Pizza Hut, Delta, McCoy’s KP Snacks, and Jack Daniel’s. Now, as Managing Director, Growth & Marketing, she will spearhead Iris's growth in the UK and Europe. Amy join us from PinPoint, where she was the Marketing & Sales Director. In her new role, she will help us drive our growth targets, nurture leads, and convert new business. Claire Humphris commented: "I’m thrilled to have not one, but two exceptional female leaders join the growth team in London. Elisha brings tenacity, a deep understanding of client needs, and strong leadership to our new business efforts. Amy embodies the hustle and challenger mentality that Iris was founded on. Both are perfect fits for our ambitious future." Read the full article in Campaign here: https://lnkd.in/e6Yntbuw #Leadership #Growth #Marketing

“If the stories around US college basketball star Caitlin Clark indicate anything, it’s that this combination of sports stories with epic narratives around societal change will be a big theme of these Olympics.”   Ben Essen, Chief Strategy Officer at Iris, shares his views with Creativebrief BITE on how 2024 will mark a new era of sports storytelling, realised by social media, but driven by a wholesale shift in sports culture towards a more inclusive and authentic narrative. The Paris Games will elevate this narrative shift as consumers seek genuine stories, with TikTok driving 'messy marketing' and highlighting emotional, authentic moments in sports.   At Iris we’ve seen this first-hand the ‘Drop In with Samsung’ skateboarding programme features British Olympic hope Sky Brown, but collides her with stories from within the community around feminism, fashion and football; while the latest iteration, ‘First Flips’, aims to get Gen Z taking up skateboarding in the run-up to the Olympics by leveraging creators from the worlds of modelling and music. Read the full article here: https://lnkd.in/ettwVfgP #SportsStorytelling #Olympics2024 #SportsCulture

"Kylie Jenner created a whole new playbook for marketing as we know it today on social media... but the danger is when you are number one, the only way is down, and you have to keep innovating. It’s been nine years of Kylie Cosmetics, and she has not changed or innovated the way she markets her company, and you can start to see the results in falling sales..." Samaneh Zamani Samaneh Zamani, our brilliant Strategy Director, took the stage at MAD//FEST to share her wisdom on the fundamentals of brand building. Her packed-out session, titled "RIIISE AND SHIIINE, KYLIE COSMETICS. BUILD YOUR BRAND OR GO BUST," highlighted crucial lessons for every brand marketer: 💥 Establish Your Distinctive Character: And stay true to it. 💥 Adapt in Short-Form Environments: Flexibility is key. 💥 Harness the Power of People: Humanise your brand online. For those of you who attended, we hope you enjoyed the session! #MADFest #BrandBuilding #MADFestLondon #MarketingStrategy

All roads lead to MAD//Fest! Join us at the Brand Innovation Stage from 3:35 PM to 3:50 PM as Iris' very own Samaneh Zamani shares invaluable insights on navigating the ever-changing social media landscape. See you there!

We've been shortlisted for two awards at the Creativepool Annual Awards! 😊 Samsung Flip Park is up for an Experiential award, and Pizza Hut Roblox is in the running for a Digital award. Fingers crossed for the results in a couple of weeks! 🤞 Check out who else made the shortlist below: #Annual2024 #CreativeAwards

We're excited to welcome Andrew Silver as Managing Director of our Boston office, where he will also lead the CRM, Data and Technology practice of Iris Americas. In his dual role, Andrew will oversee our Boston office, with his remit including cross-selling our full-service offering and specialist capabilities, which span social, data and performance, and healthcare. Find out more about Andrew's appointment in LBBonline - Little Black Book's article here 👉 https://lnkd.in/eacmh6h3 #appointment #managingdirector #leadership