Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
Anu Adegbola | Jul 11, 2024 at 2:49 pm ETAmazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Anu Adegbola | Jul 11, 2024 at 11:42 am ETSponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant's vast data for targeted advertising
Anu Adegbola | Jul 10, 2024 at 2:08 pm ETDespite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
Anu Adegbola | Jul 10, 2024 at 11:16 am ETGoogle cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.
Anu Adegbola | Jul 9, 2024 at 12:59 pm ETGoogle Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.
Anu Adegbola | Jul 9, 2024 at 12:32 pm ETMicrosoft's AI-powered video ad recommendations streamline creative processes for marketers across display and streaming platforms.
Anu Adegbola | Jul 9, 2024 at 7:00 am ETTikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.
Anu Adegbola | Jul 8, 2024 at 2:30 pm ETGoogle Ads launches tCPA Insight Box for Demand Gen campaigns, offering advertisers a quick way to assess performance and optimize ad spend.
Anu Adegbola | Jul 8, 2024 at 2:00 pm ETGoogle Ads to automatically upgrade Shopping and Performance Max campaigns from Country of Sale to Feed Labels in August.
Anu Adegbola | Jul 8, 2024 at 1:04 pm ETThe EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.
Anu Adegbola | Jul 8, 2024 at 12:03 pm ETGoogle unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.
Anu Adegbola | Jul 5, 2024 at 4:29 pm ETGoogle unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.
Anu Adegbola | Jul 5, 2024 at 11:41 am ETThe auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads.
Anu Adegbola | Jul 3, 2024 at 4:54 pm ETMeta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Anu Adegbola | Jul 3, 2024 at 4:29 pm ETThis is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Anu Adegbola | Jul 3, 2024 at 2:21 pm ETImproved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Anu Adegbola | Jul 3, 2024 at 11:54 am ETAdvertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
Anu Adegbola | Jul 2, 2024 at 3:58 pm ETGoogle now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Anu Adegbola | Jul 2, 2024 at 1:25 pm ETGoogle Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Anu Adegbola | Jul 1, 2024 at 6:00 pm ETProperty owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.
Anu Adegbola | Jul 1, 2024 at 3:09 pm ETThis update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.
Anu Adegbola | Jul 1, 2024 at 3:08 pm ETWe pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
Anu Adegbola | Jul 1, 2024 at 12:45 pm ETApple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Anu Adegbola | Jun 28, 2024 at 2:40 pm ETLand your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Anu Adegbola | Jun 28, 2024 at 1:33 pm ETGoogle expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes.
Anu Adegbola | Jun 28, 2024 at 10:57 am ETThe Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.
Anu Adegbola | Jun 26, 2024 at 11:21 am ETAdvertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Anu Adegbola | Jun 26, 2024 at 3:00 am ETAdvertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Anu Adegbola | Jun 25, 2024 at 2:46 pm ETThis update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
Anu Adegbola | Jun 25, 2024 at 12:58 pm ETGoogle's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Anu Adegbola | Jun 24, 2024 at 5:01 pm ETThe new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
Anu Adegbola | Jun 24, 2024 at 3:24 pm ETGoogle promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs.
Anu Adegbola | Jun 24, 2024 at 12:25 pm ETUniversal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.
Anu Adegbola | Jun 21, 2024 at 3:26 pm ETGoogle is launching Local Services Ads on the iOS version of Google Maps, with no option of running LSA without having it on.
Anu Adegbola | Jun 21, 2024 at 10:10 am ETGoogle is removing several content label exclusions for YouTube and restricting some filters to the account level.
Anu Adegbola | Jun 20, 2024 at 12:41 pm ETGoogle's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Anu Adegbola | Jun 20, 2024 at 11:51 am ETThe DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
Anu Adegbola | Jun 18, 2024 at 12:07 pm ETMeta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
Anu Adegbola | Jun 18, 2024 at 10:28 am ETInstacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Anu Adegbola | Jun 18, 2024 at 8:51 am ET