Google streamlines product data management for merchants
Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.
Google released advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. There are also new help articles to explain how to use them.
Key features:
- Attribute rules: Automatically fix common data errors.
- Supplemental data sources: Enhance primary product data with additional details.
Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms. With the automated functionalities in particular, even small business owners should find Merchant Center more cost effective to manage on their own.
How it works.
- Merchants can access these features through the new Advanced Data Source Management add-on.
- Step-by-step guidance is provided in the newly released Help articles.
First seen. Advertisers should now be seeing the options to add these new data sources. We first saw how courtesy of Georgi Zayakov on LinkedIn:
What’s next? Google hints at more updates and improvements coming to Merchant Center Next.
The bottom line. These new features could save merchants time and effort while improving the accuracy and richness of their product information on Google’s platforms.
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About the author
In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.