Let $G$ be a Lie group and $L^i$ the generators of this group. Suppose we have $L^{j}|0\rangle \neq 0$ where $|0\rangle \neq 0$ denotes the vacuum. If $G$ is associated with a symmetry of the Lagrangian $L$ according to Noether's theorem we have a set of conserved currents $J_i^ \mu$.
According to Goldstone's theorem $L^{j}|0\rangle \neq 0$ implies that we have $j$th massless boson $|p,j\rangle $.
Now in this article Exact and Broken Symmetries in Particle Physics by Peccei they are claiming that we should have $$ \left\langle 0\left|J_{i}^{\mu}(0)\right| p , j\right\rangle=i f_{j} \delta_{i j} p^{\mu}\tag{49} $$ where $f_{j}$ are some non-vanishing constants.
Why this last expression is true?